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overflow-wrap: break-word !important;">11月25日14:00，<strong style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">金蝶車商悅高端“思享會(huì)”</strong><strong style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">在南京頤和芥子園酒店舉行</strong>，本次大會(huì)<strong style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">以“鏈接用戶，數(shù)啟未來(lái)”為主題</strong>，與南京地區(qū)的多家汽車經(jīng)銷商集團(tuán)，一同探討疫情和經(jīng)濟(jì)雙重壓力的新局勢(shì)下，汽車企業(yè)的數(shù)字化經(jīng)營(yíng)之道！</span><br style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></p></section><p style="margin-right: 16px; margin-left: 16px; max-width: 100%; clear: both; min-height: 1em; font-size: 60px; text-align: right; font-family: 黑體; box-sizing: border-box !important; overflow-wrap: break-word !important;">"</p></section></section></section></section></section></section></section></section></section></section></section></section></section><p style="max-width: 100%; box-sizing: inherit; clear: both; min-height: 1em; letter-spacing: 0.544px; font-size: 16px; font-family: "SF Pro SC", "SF Pro Text", -apple-system, system-ui, system-ui, "Segoe UI", Roboto, "Helvetica Neue", sans-serif; overflow-wrap: break-word !important;"><span data-shimo-docs="[[20,"11月5日，以“"],[20,"混沌變局?數(shù)啟未來(lái)”為主題的2020金蝶云全球用戶大會(huì)—","27:\"10\""],[20,"汽車行業(yè)數(shù)字化轉(zhuǎn)型沙龍?jiān)诤Ｄ先齺喤e行，汽車行業(yè)領(lǐng)袖"],[20,"、專家學(xué)者及一線實(shí)踐代表相聚在一堂，思想碰撞，經(jīng)驗(yàn)分享，共同探討汽車經(jīng)銷商發(fā)展的新機(jī)遇，給處于轉(zhuǎn)型十字路口的汽車行業(yè)以新的啟發(fā)。","27:\"10\""],[20,"\n","24:\"init\""],[20,{"gallery":"https://uploader.shimo.im/f/ZRFYDWgpivTMor85.jpg!thumbnail"},"29:0|30:0|3:\"2000\"|4:\"auto\"|crop:\"\"|frame:\"none\"|ori-height:\"1125\"|ori-width:\"2000\""],[20,"\n","24:\"OXHO\""],[20,"\n","24:\"MgYx\""],[20,"作為主辦方，","0:\"%23494949\"|27:\"10\""],[20,"金蝶車商悅總經(jīng)理曾新華先生","0:\"%23494949\"|27:\"10\"|8:1"],[20,"首先進(jìn)行了開場(chǎng)致辭：“2020年是風(fēng)云激蕩的一年，新冠肺炎疫情肆虐全球，中美貿(mào)易摩擦劍拔弩張，國(guó)民經(jīng)濟(jì)承壓前行。在這樣的大環(huán)境中，身處汽車行業(yè)的我們，面臨諸多新的變化與挑戰(zhàn)他，如","0:\"%23494949\"|27:\"10\""],[20,"存量","8:1"],[20,"市場(chǎng)競(jìng)爭(zhēng)加劇，經(jīng)銷商利潤(rùn)普遍下跌；獨(dú)立汽車后市場(chǎng)加速發(fā)展，不斷蠶食經(jīng)銷商維修保養(yǎng)份額；客戶需求轉(zhuǎn)變，圍繞用戶體驗(yàn)的數(shù)字化轉(zhuǎn)型升級(jí)加速等。”","0:\"%23494949\"|8:1"],[20,"\n","24:\"HW2o\""],[20,"\n","24:\"i9nt\""],[20,"面對(duì)這充滿變化與不確的市場(chǎng)，曾新華認(rèn)為，汽車經(jīng)銷商","0:\"%23494949\"|27:\"10\""],[20,"要加速數(shù)字化轉(zhuǎn)型，對(duì)內(nèi)降本增效，完善內(nèi)控機(jī)制，強(qiáng)化資源整合，提高業(yè)務(wù)效率；對(duì)外建立數(shù)字化營(yíng)銷體系，深化客戶洞察，優(yōu)化服務(wù)體驗(yàn)，提升客戶價(jià)值。在每一個(gè)價(jià)值鏈和場(chǎng)景當(dāng)中，收集、存儲(chǔ)、處理、分析和轉(zhuǎn)換數(shù)據(jù)，讓數(shù)據(jù)流動(dòng)起來(lái)，實(shí)現(xiàn)數(shù)據(jù)資產(chǎn)化、資產(chǎn)服務(wù)化、服務(wù)業(yè)務(wù)化，"],[20,"構(gòu)建屬于經(jīng)銷商自己的數(shù)字戰(zhàn)斗力！","27:\"10\""],[20,"\n","24:\"utkn\""],[20,"\n","24:\"jez1\""],[20,"車商悅作為金蝶旗下獨(dú)立子公司，深耕汽車行業(yè)13年，與各經(jīng)銷商集團(tuán)、主機(jī)廠等一道共同探索、總結(jié)與提煉經(jīng)營(yíng)管理與業(yè)務(wù)模式。堅(jiān)持以技術(shù)引領(lǐng)行業(yè)，用數(shù)據(jù)驅(qū)動(dòng)未來(lái)，為汽車經(jīng)銷與服務(wù)企業(yè)提供一體化的數(shù)字化管理解決方案，幫助企業(yè)強(qiáng)化集中管控，實(shí)現(xiàn)業(yè)財(cái)一體，線上線下一體化。特別是在疫情的疊加之下，更希望通過數(shù)據(jù)驅(qū)動(dòng)業(yè)務(wù)，協(xié)助客戶與伙伴在這場(chǎng)變革中搶占先機(jī)。"],[20,"\n","24:\"UniL\""],[20,"\n","24:\"CWuQ\""],[20,"\n","24:\"ws6a\""],[20,{"gallery":"https://uploader.shimo.im/f/zZHxrGAbvsUSNCy3.jpg!thumbnail"},"29:0|30:0|3:\"7952\"|4:\"auto\"|crop:\"\"|frame:\"none\"|ori-height:\"4472\"|ori-width:\"7952\""],[20,"\n","24:\"GTNK\""],[20,"\n","24:\"Mrad\""],[20,"隨后，"],[20,"車商悅咨詢方案總監(jiān)顧剛先生，分享了“","0:\"%23494949\"|27:\"10\"|8:1"],[20,"構(gòu)建經(jīng)銷商營(yíng)銷管理新生態(tài)”","8:1"],[20,"的主題演講。自2018年起，汽車銷量持續(xù)下滑，今年更是受疫情影響，全國(guó)汽車銷量預(yù)計(jì)將下滑8%-12%。在從增量市場(chǎng)向存量市場(chǎng)轉(zhuǎn)變的階段，經(jīng)銷商該如何集中自身力量，快速進(jìn)行市場(chǎng)拓展，提升業(yè)務(wù)效率， 打造核心競(jìng)爭(zhēng)力，成為決定未來(lái)發(fā)展速度的關(guān)鍵因素。"],[20,"\n","24:\"Cnky\""],[20,"\n","24:\"XQvx\""],[20,"基于對(duì)經(jīng)銷商集團(tuán)現(xiàn)狀及需求的理解，顧剛認(rèn)為打造經(jīng)銷商集團(tuán)總部?jī)r(jià)值（規(guī)范管理、整合提升）是企業(yè)未來(lái)增長(zhǎng)的驅(qū)動(dòng)力和保障。而在實(shí)際運(yùn)營(yíng)過程中，打通業(yè)務(wù)價(jià)值鏈，構(gòu)建一體化的管控平臺(tái)，是車企實(shí)現(xiàn)長(zhǎng)久穩(wěn)定發(fā)展的堅(jiān)實(shí)基礎(chǔ)。車商悅立足于激活企業(yè)的客戶資產(chǎn)與數(shù)據(jù)資產(chǎn)，在先進(jìn)的低代碼平臺(tái)上，集成滿足不同需求的功能模塊，賦能銷售、售后、財(cái)務(wù)、市場(chǎng)等各個(gè)業(yè)務(wù)部門，為汽車經(jīng)銷商提供完整的數(shù)字化轉(zhuǎn)型解決方案，為車企的戰(zhàn)略落實(shí)保駕護(hù)航。"],[20,"\n","24:\"SURa\""],[20,"\n","24:\"PlrX\""],[20,"\n","24:\"ZcwU\""],[20,{"gallery":"https://uploader.shimo.im/f/y6QQZrNFRlhF1UcI.jpg!thumbnail"},"29:0|30:0|3:\"7952\"|4:\"auto\"|crop:\"\"|frame:\"none\"|ori-height:\"4472\"|ori-width:\"7952\""],[20,"\n","24:\"8lRe\""],[20,"\n","24:\"MlBx\""],[20,"山東遠(yuǎn)通汽車貿(mào)易集團(tuán)有限公司運(yùn)營(yíng)部總經(jīng)理陳奉秋先生","8:1"],[20,"，結(jié)合遠(yuǎn)通集團(tuán)的實(shí)際經(jīng)驗(yàn)與優(yōu)異成果，進(jìn)行了“集團(tuán)管控與精細(xì)化運(yùn)營(yíng)”的主題演講。陳總提到，遠(yuǎn)通從1988年就啟動(dòng)了配件進(jìn)銷存的數(shù)據(jù)化管理；到2015年，構(gòu)建了以EAS系統(tǒng)為核心，包含財(cái)務(wù)、資金、預(yù)算、整車銷售和維修的集團(tuán)管控；再到如今結(jié)合EAS+CRM+行業(yè)自研，建立起統(tǒng)一的企業(yè)數(shù)字化平臺(tái)，不僅有效集成和共享經(jīng)營(yíng)數(shù)據(jù)，實(shí)現(xiàn)業(yè)務(wù)多組織協(xié)同共享，而且實(shí)現(xiàn)了精細(xì)化運(yùn)營(yíng)，走出了遠(yuǎn)通集團(tuán)的數(shù)字化新格局。"],[20,"\n","24:\"r1sc\""],[20,"這其中，財(cái)務(wù)業(yè)務(wù)一體化是管控的關(guān)鍵環(huán)節(jié)。財(cái)務(wù)數(shù)據(jù)能夠提高預(yù)警能力，降低經(jīng)營(yíng)風(fēng)險(xiǎn)，有利于集團(tuán)規(guī)范與監(jiān)管。隨著規(guī)模化發(fā)展，集團(tuán)管控將越來(lái)越成為數(shù)字化建設(shè)的重點(diǎn)。在此基礎(chǔ)上，業(yè)務(wù)平臺(tái)的精細(xì)化運(yùn)營(yíng)，也需要管控系統(tǒng)的數(shù)據(jù)支撐，以確保拓展市場(chǎng)的過程中，企業(yè)的成本得以控制，利潤(rùn)得以保證，這也必然反向驅(qū)動(dòng)相應(yīng)的數(shù)字化建設(shè)。"],[20,"\n","24:\"NIJR\""],[20,"\n","24:\"lc44\""],[20,{"gallery":"https://uploader.shimo.im/f/8jQ7aEwJts8tmzp4.jpg!thumbnail"},"29:0|30:0|3:\"7952\"|4:\"auto\"|crop:\"\"|frame:\"none\"|ori-height:\"4472\"|ori-width:\"7952\""],[20,"\n","24:\"Ry5K\""],[20,"\n","24:\"Aow4\""],[20,"\n","24:\"elso\""],[20,"在本次沙龍中，寧波眾興汽車服務(wù)有限公司董事長(zhǎng)江波先生，以經(jīng)銷商投資人的角度，","8:1"],[20,"分享了“數(shù)字化如何賦能經(jīng)銷商CRM管理”。江總認(rèn)為，經(jīng)銷商的現(xiàn)狀已經(jīng)與以往有很大變化，獲客成本越來(lái)越高，而業(yè)務(wù)利潤(rùn)率卻在大幅下降。傳統(tǒng)的CRM已經(jīng)無(wú)法應(yīng)對(duì)日益激烈的市場(chǎng)競(jìng)爭(zhēng)，更無(wú)法滿足消費(fèi)者的全新服務(wù)需求。只有通過全新的數(shù)字化營(yíng)銷平臺(tái)，綜合利用數(shù)據(jù)資產(chǎn)，為客戶提供全方位、多觸點(diǎn)的個(gè)性化精準(zhǔn)服務(wù)，才能在眾多競(jìng)品中牢牢占據(jù)客戶心智。"],[20,"\n","24:\"Up4a\""],[20,"\n","24:\"oDtz\""],[20,"通過數(shù)字化賦能CRM，經(jīng)銷商借助企業(yè)微信、公眾號(hào)、小程序等渠道與客戶建立鏈接，獲得信息，并沉淀在系統(tǒng)里形成私域流量。利用大數(shù)據(jù)的精準(zhǔn)分析，形成客戶畫像，幫助銷售或顧問給客戶提供及時(shí)、專業(yè)、個(gè)性化的服務(wù)。通過營(yíng)銷活動(dòng)，提高與客戶的互動(dòng)效率與頻次，實(shí)現(xiàn)低頻服務(wù)向高頻服務(wù)的轉(zhuǎn)變。江總認(rèn)為，汽車經(jīng)銷商需要從傳統(tǒng)的4S店模式，轉(zhuǎn)變到給客戶提供個(gè)性化的定制服務(wù)，提供優(yōu)質(zhì)產(chǎn)品或本地服務(wù)的平臺(tái)商！"],[20,"\n","24:\"BsEa\""],[20,{"gallery":"https://uploader.shimo.im/f/E9cyPAdAHvqkJGnM.jpg!thumbnail"},"29:0|30:0|3:\"7952\"|4:\"auto\"|crop:\"\"|frame:\"none\"|ori-height:\"4472\"|ori-width:\"7952\""],[20,"\n","24:\"Tx0M\""],[20,"\n","24:\"sKi6\""],[20,"通過此次沙龍，各位來(lái)賓進(jìn)行了積極熱烈地交流討論。如果說(shuō)，過去對(duì)經(jīng)銷商是錦上添花，那如今數(shù)字化轉(zhuǎn)型則是企業(yè)發(fā)展必選項(xiàng)。面對(duì)充滿不確定的市場(chǎng)環(huán)境，經(jīng)銷商需要的不僅僅是一種工具、一個(gè)軟件，一套方案，更需要的是要有一往無(wú)前的決心、科學(xué)完善的戰(zhàn)略規(guī)劃、勇于自我調(diào)整的魄力，以及成熟可靠的一體化平臺(tái)。在邁向轉(zhuǎn)型新征程的道路上，車商悅將助力更多車企擁抱變化，積極探索，快速轉(zhuǎn)型，從混沌中尋求變局，用數(shù)字化啟動(dòng)未來(lái)！"],[20,"\n","24:\"zyUf\""],[20,"\n","24:\"3cXe\""],[20,"\n","24:\"FjDF\""]]" style="max-width: 100%; letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">     </span></p></section></section><p style="margin-top: 0pt; margin-right: 8px; margin-left: 8px; max-width: 100%; clear: both; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; white-space: normal; color: rgb(73, 73, 73); line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">會(huì)議</span><span style="max-width: 100%; font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">伊始</span><span style="max-width: 100%; font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">，</span><strong style="max-width: 100%; font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; letter-spacing: 0.544px; color: rgb(51, 161, 219); box-sizing: border-box !important; overflow-wrap: break-word !important;">金蝶車商悅總經(jīng)理曾新華先生</span></strong><span style="max-width: 100%; font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">對(duì)所有來(lái)賓表示歡迎，</span><span style="max-width: 100%; font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">并對(duì)當(dāng)前</span><span style="max-width: 100%; font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">汽車行業(yè)的發(fā)展現(xiàn)狀及困局，</span><span style="max-width: 100%; font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">提出了自己的思考。</span><span style="max-width: 100%; font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">曾新華</span><span style="max-width: 100%; font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">認(rèn)為</span><span style="max-width: 100%; font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">，未來(lái)3-5年</span><span style="max-width: 100%; font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">將</span><span style="max-width: 100%; font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">是汽車產(chǎn)業(yè)攻堅(jiān)克難的關(guān)鍵階段，</span><span style="max-width: 100%; font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">眾多車企</span><span style="max-width: 100%; font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">在探索過程中，</span><span style="max-width: 100%; font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">開始</span><span style="max-width: 100%; font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">對(duì)汽車產(chǎn)業(yè)鏈的模式做出了變革嘗試</span><span style="max-width: 100%; font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">，過去</span><strong style="max-width: 100%; font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; letter-spacing: 0.544px; color: rgb(51, 161, 219); box-sizing: border-box !important; overflow-wrap: break-word !important;">“以車企為中心”</span></strong><span style="max-width: 100%; font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"> 的結(jié)構(gòu)形式，將逐步</span><strong style="max-width: 100%; font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; letter-spacing: 0.544px; color: rgb(51, 161, 219); box-sizing: border-box !important; overflow-wrap: break-word !important;">轉(zhuǎn)向“研發(fā)、生產(chǎn)、營(yíng)銷、服務(wù)均以用戶為中心”</span></strong><span style="max-width: 100%; font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">的模式 。</span></p><p style="margin-top: 0pt; margin-right: 8px; margin-left: 8px; max-width: 100%; clear: both; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; white-space: normal; color: rgb(73, 73, 73); line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></span></p><p style="margin-top: 0pt; margin-right: 8px; margin-left: 8px; max-width: 100%; clear: both; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; white-space: normal; color: rgb(73, 73, 73); line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">同樣，經(jīng)銷商也面臨角色的轉(zhuǎn)型，它將是從</span><strong style="max-width: 100%; font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; letter-spacing: 0.544px; color: rgb(51, 161, 219); box-sizing: border-box !important; overflow-wrap: break-word !important;">銷售產(chǎn)品</span></strong><span style="max-width: 100%; font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">轉(zhuǎn)向</span><strong style="max-width: 100%; font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; letter-spacing: 0.544px; color: rgb(51, 161, 219); box-sizing: border-box !important; overflow-wrap: break-word !important;">服務(wù)消費(fèi)者</span></strong><span style="max-width: 100%; font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">，圍繞客戶生命周期，構(gòu)建線上線下融合發(fā)展的新數(shù)字化觸點(diǎn)，從而催生出</span><strong style="max-width: 100%; font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; letter-spacing: 0.544px; color: rgb(51, 161, 219); box-sizing: border-box !important; overflow-wrap: break-word !important;">“人·車·生活” 相關(guān)的新商業(yè)模式</span></strong><span style="max-width: 100%; font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">。</span><br style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></p><p style="margin-top: 0px; margin-bottom: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(51, 51, 51); font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; white-space: normal; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><img src="http://www.zg32.cn/group1/M00/2A/91/CvYhq1_AmLCANXJIABBwyNvPWUY317.png" _src="http://www.zg32.cn/group1/M00/2A/91/CvYhq1_AmLCANXJIABBwyNvPWUY317.png"/></p><p style="margin-top: 0px; margin-bottom: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(51, 51, 51); font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; white-space: normal; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span data-shimo-docs="[[20,"11月25日14:00，金蝶車商悅高端“思享會(huì)”在南京頤和芥子園酒店舉行，本次大會(huì)以“鏈接用戶，數(shù)啟未來(lái)”為主題，與南京地區(qū)的多家汽車經(jīng)銷商集團(tuán)，一同探討疫情和經(jīng)濟(jì)雙重壓力的新局勢(shì)下，汽車企業(yè)的數(shù)字化經(jīng)營(yíng)之道！"],[20,"\n","24:\"0HhO\""],[20,"（全景）"],[20,"\n","24:\"dZLK\"|7:1"],[20,"會(huì)議伊始，"],[20,"金蝶車商悅總經(jīng)理曾新華先生對(duì)所有來(lái)賓表示歡迎，","8:1"],[20,"并對(duì)當(dāng)前汽車行業(yè)的發(fā)展現(xiàn)狀及困局，提出了自己的思考。曾新華認(rèn)為，未來(lái)3-5年將是汽車產(chǎn)業(yè)攻堅(jiān)克難的關(guān)鍵階段，眾多車企在探索過程中，開始對(duì)汽車產(chǎn)業(yè)鏈的模式做出了變革嘗試，過去“以車企為中心” 的結(jié)構(gòu)形式，將逐步轉(zhuǎn)向“研發(fā)、生產(chǎn)、營(yíng)銷、服務(wù)均以用戶為中心”的模式 。同樣，經(jīng)銷商也面臨角色的轉(zhuǎn)型，它將是從銷售產(chǎn)品轉(zhuǎn)向服務(wù)消費(fèi)者，圍繞客戶生命周期，構(gòu)建線上線下融合發(fā)展的新數(shù)字化觸點(diǎn)，從而催生出“人·車·生活” 相關(guān)的新商業(yè)模式。"],[20,"\n","24:\"k4jk\""],[20,"（嘉賓照片）"],[20,"\n","24:\"0Nqn\"|7:1"],[20,"\n","24:\"UNMu\""],[20,"隨后，本次“思享會(huì)”的特邀嘉賓，"],[20,"浙江大學(xué)市場(chǎng)營(yíng)銷學(xué)系助理教授錢悅","8:1"],[20,"發(fā)表了《零售數(shù)字化轉(zhuǎn)型》的主題演講！近幾年，隨著移動(dòng)網(wǎng)民的的逐漸增長(zhǎng)，線上零售業(yè)務(wù)發(fā)展迅速。線下實(shí)體店的數(shù)字化經(jīng)營(yíng)不僅是簡(jiǎn)單的開辟線上渠道，而是利用消費(fèi)者產(chǎn)生數(shù)據(jù)，是將商業(yè)問題轉(zhuǎn)換成數(shù)據(jù)問題，通過數(shù)據(jù)分析得出的結(jié)果最終應(yīng)用到商業(yè)中來(lái)。汽車經(jīng)銷商應(yīng)當(dāng)在數(shù)字化的基礎(chǔ)上，打造線上線下相結(jié)合的全渠道經(jīng)營(yíng)模式。\n"],[20,{"gallery":"https://uploader.shimo.im/f/DuWAjIEEauGKexIP.png!thumbnail"},"29:0|30:0|3:\"834\"|4:\"auto\"|crop:\"\"|frame:\"none\"|ori-height:\"306\"|ori-width:\"834\""],[20,"\n","24:\"CzqB\""],[20,"\n","24:\"tbdk\""],[20,"（嘉賓照片）"],[20,"\n","24:\"byI6\"|7:1"],[20,"\n","24:\"ycSH\"|7:1"],[20,"作為南京汽車經(jīng)銷商代表企業(yè)，朗馳集團(tuán)信息部負(fù)責(zé)人李響為大家分享了《朗馳集團(tuán)數(shù)字化運(yùn)營(yíng)實(shí)踐》。自2000年起，朗馳就開始了信息化建設(shè)的道路，從金蝶EAS系統(tǒng)到微信CRM，從金蝶云之家再到如今的客服管理系統(tǒng)，一直以來(lái)均與金蝶保持著深入探索，共同進(jìn)步的合作關(guān)系。朗馳的信息化建設(shè)是以客戶為中心，打造線上線下一體化的互聯(lián)網(wǎng)營(yíng)銷平臺(tái)，助力有效地挖掘客戶價(jià)值；打造業(yè)財(cái)稅一體化系統(tǒng)，強(qiáng)化資源整合和共享，實(shí)現(xiàn)集團(tuán)精細(xì)化管控。未來(lái)，仍需繼續(xù)構(gòu)建高效可持續(xù)的，適合自身發(fā)展的成長(zhǎng)路徑，為新階段提供強(qiáng)有力的支撐！"],[20,"\n","24:\"TIIc\""],[20,"（嘉賓照片）"],[20,"\n","24:\"UTri\""],[20,"\n","24:\"kCZ5\""],[20,"會(huì)議中，來(lái)自"],[20,"百?gòu)?qiáng)經(jīng)銷商的信息負(fù)責(zé)人，帶來(lái)","8:1"],[20,"了《新時(shí)代汽車經(jīng)銷商如何轉(zhuǎn)型升級(jí)》的主題演講。在信息化發(fā)展到數(shù)字化的新局勢(shì)下，經(jīng)銷商也需從信息化管控升級(jí)到數(shù)字化賦能的模式，數(shù)字化給業(yè)務(wù)發(fā)展提供了更大的想象空間！以互聯(lián)網(wǎng)為依托，通過運(yùn)用APP、呼叫平臺(tái)、大數(shù)據(jù)等先進(jìn)技術(shù)手段，對(duì)車輛的銷售過程和車主服務(wù)過程進(jìn)行升級(jí)賦能，進(jìn)而重塑汽車經(jīng)銷商數(shù)字營(yíng)銷與服務(wù)能力，給實(shí)際經(jīng)營(yíng)帶來(lái)了意想不到的良好效果。"],[20,"\n","24:\"sP68\""],[20,"張曉宇總結(jié)到，（嘉賓照片）"],[20,"\n","24:\"MSXf\"|7:1"],[20,"\n","24:\"q8ts\""],[20,"\n","24:\"C5Wx\"|7:1"],[20,"\n","24:\"init\""],[20,"本次活動(dòng)，各位嘉賓以思想的碰撞，經(jīng)驗(yàn)的分享，相互交流行業(yè)轉(zhuǎn)型與發(fā)展的新突破，取得學(xué)術(shù)與實(shí)戰(zhàn)的雙重收獲。車商悅將一如既往的秉承為客戶創(chuàng)造價(jià)值的理念，與眾多經(jīng)銷商一同探索前行。未來(lái)，車商悅將在全國(guó)多地繼續(xù)舉辦“思享會(huì)”活動(dòng)，邀請(qǐng)更多專業(yè)學(xué)者和行業(yè)大咖，與汽車同仁一起激蕩思想，讓汽車行業(yè)更加主動(dòng)擁抱變革，加速數(shù)字化轉(zhuǎn)型，在新經(jīng)濟(jì)的浪潮中，構(gòu)建屬于自己的數(shù)字戰(zhàn)斗力！"],[20,"\n","24:\"wQXa\""],[20," "],[20,"\n","24:\"bwBv\""],[20,"\n","24:\"Pcgo\""]]" style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"></span></p><p><section style="margin: 0pt 8px; max-width: 100%; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; white-space: normal; font-size: 11pt; color: rgb(73, 73, 73); line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span data-shimo-docs="[[20,"11月25日14:00，金蝶車商悅高端“思享會(huì)”在南京頤和芥子園酒店舉行，本次大會(huì)以“鏈接用戶，數(shù)啟未來(lái)”為主題，與南京地區(qū)的多家汽車經(jīng)銷商集團(tuán)，一同探討疫情和經(jīng)濟(jì)雙重壓力的新局勢(shì)下，汽車企業(yè)的數(shù)字化經(jīng)營(yíng)之道！"],[20,"\n","24:\"0HhO\""],[20,"（全景）"],[20,"\n","24:\"dZLK\"|7:1"],[20,"會(huì)議伊始，"],[20,"金蝶車商悅總經(jīng)理曾新華先生對(duì)所有來(lái)賓表示歡迎，","8:1"],[20,"并對(duì)當(dāng)前汽車行業(yè)的發(fā)展現(xiàn)狀及困局，提出了自己的思考。曾新華認(rèn)為，未來(lái)3-5年將是汽車產(chǎn)業(yè)攻堅(jiān)克難的關(guān)鍵階段，眾多車企在探索過程中，開始對(duì)汽車產(chǎn)業(yè)鏈的模式做出了變革嘗試，過去“以車企為中心” 的結(jié)構(gòu)形式，將逐步轉(zhuǎn)向“研發(fā)、生產(chǎn)、營(yíng)銷、服務(wù)均以用戶為中心”的模式 。同樣，經(jīng)銷商也面臨角色的轉(zhuǎn)型，它將是從銷售產(chǎn)品轉(zhuǎn)向服務(wù)消費(fèi)者，圍繞客戶生命周期，構(gòu)建線上線下融合發(fā)展的新數(shù)字化觸點(diǎn)，從而催生出“人·車·生活” 相關(guān)的新商業(yè)模式。"],[20,"\n","24:\"k4jk\""],[20,"（嘉賓照片）"],[20,"\n","24:\"0Nqn\"|7:1"],[20,"\n","24:\"UNMu\""],[20,"隨后，本次“思享會(huì)”的特邀嘉賓，"],[20,"浙江大學(xué)市場(chǎng)營(yíng)銷學(xué)系助理教授錢悅","8:1"],[20,"發(fā)表了《零售數(shù)字化轉(zhuǎn)型》的主題演講！近幾年，隨著移動(dòng)網(wǎng)民的的逐漸增長(zhǎng)，線上零售業(yè)務(wù)發(fā)展迅速。線下實(shí)體店的數(shù)字化經(jīng)營(yíng)不僅是簡(jiǎn)單的開辟線上渠道，而是利用消費(fèi)者產(chǎn)生數(shù)據(jù)，是將商業(yè)問題轉(zhuǎn)換成數(shù)據(jù)問題，通過數(shù)據(jù)分析得出的結(jié)果最終應(yīng)用到商業(yè)中來(lái)。汽車經(jīng)銷商應(yīng)當(dāng)在數(shù)字化的基礎(chǔ)上，打造線上線下相結(jié)合的全渠道經(jīng)營(yíng)模式。\n"],[20,{"gallery":"https://uploader.shimo.im/f/DuWAjIEEauGKexIP.png!thumbnail"},"29:0|30:0|3:\"834\"|4:\"auto\"|crop:\"\"|frame:\"none\"|ori-height:\"306\"|ori-width:\"834\""],[20,"\n","24:\"CzqB\""],[20,"\n","24:\"tbdk\""],[20,"（嘉賓照片）"],[20,"\n","24:\"byI6\"|7:1"],[20,"\n","24:\"ycSH\"|7:1"],[20,"作為南京汽車經(jīng)銷商代表企業(yè)，朗馳集團(tuán)信息部負(fù)責(zé)人李響為大家分享了《朗馳集團(tuán)數(shù)字化運(yùn)營(yíng)實(shí)踐》。自2000年起，朗馳就開始了信息化建設(shè)的道路，從金蝶EAS系統(tǒng)到微信CRM，從金蝶云之家再到如今的客服管理系統(tǒng)，一直以來(lái)均與金蝶保持著深入探索，共同進(jìn)步的合作關(guān)系。朗馳的信息化建設(shè)是以客戶為中心，打造線上線下一體化的互聯(lián)網(wǎng)營(yíng)銷平臺(tái)，助力有效地挖掘客戶價(jià)值；打造業(yè)財(cái)稅一體化系統(tǒng)，強(qiáng)化資源整合和共享，實(shí)現(xiàn)集團(tuán)精細(xì)化管控。未來(lái)，仍需繼續(xù)構(gòu)建高效可持續(xù)的，適合自身發(fā)展的成長(zhǎng)路徑，為新階段提供強(qiáng)有力的支撐！"],[20,"\n","24:\"TIIc\""],[20,"（嘉賓照片）"],[20,"\n","24:\"UTri\""],[20,"\n","24:\"kCZ5\""],[20,"會(huì)議中，來(lái)自"],[20,"百?gòu)?qiáng)經(jīng)銷商的信息負(fù)責(zé)人，帶來(lái)","8:1"],[20,"了《新時(shí)代汽車經(jīng)銷商如何轉(zhuǎn)型升級(jí)》的主題演講。在信息化發(fā)展到數(shù)字化的新局勢(shì)下，經(jīng)銷商也需從信息化管控升級(jí)到數(shù)字化賦能的模式，數(shù)字化給業(yè)務(wù)發(fā)展提供了更大的想象空間！以互聯(lián)網(wǎng)為依托，通過運(yùn)用APP、呼叫平臺(tái)、大數(shù)據(jù)等先進(jìn)技術(shù)手段，對(duì)車輛的銷售過程和車主服務(wù)過程進(jìn)行升級(jí)賦能，進(jìn)而重塑汽車經(jīng)銷商數(shù)字營(yíng)銷與服務(wù)能力，給實(shí)際經(jīng)營(yíng)帶來(lái)了意想不到的良好效果。"],[20,"\n","24:\"sP68\""],[20,"張曉宇總結(jié)到，（嘉賓照片）"],[20,"\n","24:\"MSXf\"|7:1"],[20,"\n","24:\"q8ts\""],[20,"\n","24:\"C5Wx\"|7:1"],[20,"\n","24:\"init\""],[20,"本次活動(dòng)，各位嘉賓以思想的碰撞，經(jīng)驗(yàn)的分享，相互交流行業(yè)轉(zhuǎn)型與發(fā)展的新突破，取得學(xué)術(shù)與實(shí)戰(zhàn)的雙重收獲。車商悅將一如既往的秉承為客戶創(chuàng)造價(jià)值的理念，與眾多經(jīng)銷商一同探索前行。未來(lái)，車商悅將在全國(guó)多地繼續(xù)舉辦“思享會(huì)”活動(dòng)，邀請(qǐng)更多專業(yè)學(xué)者和行業(yè)大咖，與汽車同仁一起激蕩思想，讓汽車行業(yè)更加主動(dòng)擁抱變革，加速數(shù)字化轉(zhuǎn)型，在新經(jīng)濟(jì)的浪潮中，構(gòu)建屬于自己的數(shù)字戰(zhàn)斗力！"],[20,"\n","24:\"wQXa\""],[20," "],[20,"\n","24:\"bwBv\""],[20,"\n","24:\"Pcgo\""]]" style="max-width: 100%; font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"></span></section><section style="margin: 0pt 8px; max-width: 100%; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; white-space: normal; font-size: 11pt; color: rgb(73, 73, 73); line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span data-shimo-docs="[[20,"11月25日14:00，金蝶車商悅高端“思享會(huì)”在南京頤和芥子園酒店舉行，本次大會(huì)以“鏈接用戶，數(shù)啟未來(lái)”為主題，與南京地區(qū)的多家汽車經(jīng)銷商集團(tuán)，一同探討疫情和經(jīng)濟(jì)雙重壓力的新局勢(shì)下，汽車企業(yè)的數(shù)字化經(jīng)營(yíng)之道！"],[20,"\n","24:\"0HhO\""],[20,"（全景）"],[20,"\n","24:\"dZLK\"|7:1"],[20,"會(huì)議伊始，"],[20,"金蝶車商悅總經(jīng)理曾新華先生對(duì)所有來(lái)賓表示歡迎，","8:1"],[20,"并對(duì)當(dāng)前汽車行業(yè)的發(fā)展現(xiàn)狀及困局，提出了自己的思考。曾新華認(rèn)為，未來(lái)3-5年將是汽車產(chǎn)業(yè)攻堅(jiān)克難的關(guān)鍵階段，眾多車企在探索過程中，開始對(duì)汽車產(chǎn)業(yè)鏈的模式做出了變革嘗試，過去“以車企為中心” 的結(jié)構(gòu)形式，將逐步轉(zhuǎn)向“研發(fā)、生產(chǎn)、營(yíng)銷、服務(wù)均以用戶為中心”的模式 。同樣，經(jīng)銷商也面臨角色的轉(zhuǎn)型，它將是從銷售產(chǎn)品轉(zhuǎn)向服務(wù)消費(fèi)者，圍繞客戶生命周期，構(gòu)建線上線下融合發(fā)展的新數(shù)字化觸點(diǎn)，從而催生出“人·車·生活” 相關(guān)的新商業(yè)模式。"],[20,"\n","24:\"k4jk\""],[20,"（嘉賓照片）"],[20,"\n","24:\"0Nqn\"|7:1"],[20,"\n","24:\"UNMu\""],[20,"隨后，本次“思享會(huì)”的特邀嘉賓，"],[20,"浙江大學(xué)市場(chǎng)營(yíng)銷學(xué)系助理教授錢悅","8:1"],[20,"發(fā)表了《零售數(shù)字化轉(zhuǎn)型》的主題演講！近幾年，隨著移動(dòng)網(wǎng)民的的逐漸增長(zhǎng)，線上零售業(yè)務(wù)發(fā)展迅速。線下實(shí)體店的數(shù)字化經(jīng)營(yíng)不僅是簡(jiǎn)單的開辟線上渠道，而是利用消費(fèi)者產(chǎn)生數(shù)據(jù)，是將商業(yè)問題轉(zhuǎn)換成數(shù)據(jù)問題，通過數(shù)據(jù)分析得出的結(jié)果最終應(yīng)用到商業(yè)中來(lái)。汽車經(jīng)銷商應(yīng)當(dāng)在數(shù)字化的基礎(chǔ)上，打造線上線下相結(jié)合的全渠道經(jīng)營(yíng)模式。\n"],[20,{"gallery":"https://uploader.shimo.im/f/DuWAjIEEauGKexIP.png!thumbnail"},"29:0|30:0|3:\"834\"|4:\"auto\"|crop:\"\"|frame:\"none\"|ori-height:\"306\"|ori-width:\"834\""],[20,"\n","24:\"CzqB\""],[20,"\n","24:\"tbdk\""],[20,"（嘉賓照片）"],[20,"\n","24:\"byI6\"|7:1"],[20,"\n","24:\"ycSH\"|7:1"],[20,"作為南京汽車經(jīng)銷商代表企業(yè)，朗馳集團(tuán)信息部負(fù)責(zé)人李響為大家分享了《朗馳集團(tuán)數(shù)字化運(yùn)營(yíng)實(shí)踐》。自2000年起，朗馳就開始了信息化建設(shè)的道路，從金蝶EAS系統(tǒng)到微信CRM，從金蝶云之家再到如今的客服管理系統(tǒng)，一直以來(lái)均與金蝶保持著深入探索，共同進(jìn)步的合作關(guān)系。朗馳的信息化建設(shè)是以客戶為中心，打造線上線下一體化的互聯(lián)網(wǎng)營(yíng)銷平臺(tái)，助力有效地挖掘客戶價(jià)值；打造業(yè)財(cái)稅一體化系統(tǒng)，強(qiáng)化資源整合和共享，實(shí)現(xiàn)集團(tuán)精細(xì)化管控。未來(lái)，仍需繼續(xù)構(gòu)建高效可持續(xù)的，適合自身發(fā)展的成長(zhǎng)路徑，為新階段提供強(qiáng)有力的支撐！"],[20,"\n","24:\"TIIc\""],[20,"（嘉賓照片）"],[20,"\n","24:\"UTri\""],[20,"\n","24:\"kCZ5\""],[20,"會(huì)議中，來(lái)自"],[20,"百?gòu)?qiáng)經(jīng)銷商的信息負(fù)責(zé)人，帶來(lái)","8:1"],[20,"了《新時(shí)代汽車經(jīng)銷商如何轉(zhuǎn)型升級(jí)》的主題演講。在信息化發(fā)展到數(shù)字化的新局勢(shì)下，經(jīng)銷商也需從信息化管控升級(jí)到數(shù)字化賦能的模式，數(shù)字化給業(yè)務(wù)發(fā)展提供了更大的想象空間！以互聯(lián)網(wǎng)為依托，通過運(yùn)用APP、呼叫平臺(tái)、大數(shù)據(jù)等先進(jìn)技術(shù)手段，對(duì)車輛的銷售過程和車主服務(wù)過程進(jìn)行升級(jí)賦能，進(jìn)而重塑汽車經(jīng)銷商數(shù)字營(yíng)銷與服務(wù)能力，給實(shí)際經(jīng)營(yíng)帶來(lái)了意想不到的良好效果。"],[20,"\n","24:\"sP68\""],[20,"張曉宇總結(jié)到，（嘉賓照片）"],[20,"\n","24:\"MSXf\"|7:1"],[20,"\n","24:\"q8ts\""],[20,"\n","24:\"C5Wx\"|7:1"],[20,"\n","24:\"init\""],[20,"本次活動(dòng)，各位嘉賓以思想的碰撞，經(jīng)驗(yàn)的分享，相互交流行業(yè)轉(zhuǎn)型與發(fā)展的新突破，取得學(xué)術(shù)與實(shí)戰(zhàn)的雙重收獲。車商悅將一如既往的秉承為客戶創(chuàng)造價(jià)值的理念，與眾多經(jīng)銷商一同探索前行。未來(lái)，車商悅將在全國(guó)多地繼續(xù)舉辦“思享會(huì)”活動(dòng)，邀請(qǐng)更多專業(yè)學(xué)者和行業(yè)大咖，與汽車同仁一起激蕩思想，讓汽車行業(yè)更加主動(dòng)擁抱變革，加速數(shù)字化轉(zhuǎn)型，在新經(jīng)濟(jì)的浪潮中，構(gòu)建屬于自己的數(shù)字戰(zhàn)斗力！"],[20,"\n","24:\"wQXa\""],[20," "],[20,"\n","24:\"bwBv\""],[20,"\n","24:\"Pcgo\""]]" style="max-width: 100%; font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"> </span></section></p><p style="margin: 0pt 8px; max-width: 100%; clear: both; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; white-space: normal; font-size: 11pt; color: rgb(73, 73, 73); line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span data-shimo-docs="[[20,"11月25日14:00，金蝶車商悅高端“思享會(huì)”在南京頤和芥子園酒店舉行，本次大會(huì)以“鏈接用戶，數(shù)啟未來(lái)”為主題，與南京地區(qū)的多家汽車經(jīng)銷商集團(tuán)，一同探討疫情和經(jīng)濟(jì)雙重壓力的新局勢(shì)下，汽車企業(yè)的數(shù)字化經(jīng)營(yíng)之道！"],[20,"\n","24:\"0HhO\""],[20,"（全景）"],[20,"\n","24:\"dZLK\"|7:1"],[20,"會(huì)議伊始，"],[20,"金蝶車商悅總經(jīng)理曾新華先生對(duì)所有來(lái)賓表示歡迎，","8:1"],[20,"并對(duì)當(dāng)前汽車行業(yè)的發(fā)展現(xiàn)狀及困局，提出了自己的思考。曾新華認(rèn)為，未來(lái)3-5年將是汽車產(chǎn)業(yè)攻堅(jiān)克難的關(guān)鍵階段，眾多車企在探索過程中，開始對(duì)汽車產(chǎn)業(yè)鏈的模式做出了變革嘗試，過去“以車企為中心” 的結(jié)構(gòu)形式，將逐步轉(zhuǎn)向“研發(fā)、生產(chǎn)、營(yíng)銷、服務(wù)均以用戶為中心”的模式 。同樣，經(jīng)銷商也面臨角色的轉(zhuǎn)型，它將是從銷售產(chǎn)品轉(zhuǎn)向服務(wù)消費(fèi)者，圍繞客戶生命周期，構(gòu)建線上線下融合發(fā)展的新數(shù)字化觸點(diǎn)，從而催生出“人·車·生活” 相關(guān)的新商業(yè)模式。"],[20,"\n","24:\"k4jk\""],[20,"（嘉賓照片）"],[20,"\n","24:\"0Nqn\"|7:1"],[20,"\n","24:\"UNMu\""],[20,"隨后，本次“思享會(huì)”的特邀嘉賓，"],[20,"浙江大學(xué)市場(chǎng)營(yíng)銷學(xué)系助理教授錢悅","8:1"],[20,"發(fā)表了《零售數(shù)字化轉(zhuǎn)型》的主題演講！近幾年，隨著移動(dòng)網(wǎng)民的的逐漸增長(zhǎng)，線上零售業(yè)務(wù)發(fā)展迅速。線下實(shí)體店的數(shù)字化經(jīng)營(yíng)不僅是簡(jiǎn)單的開辟線上渠道，而是利用消費(fèi)者產(chǎn)生數(shù)據(jù)，是將商業(yè)問題轉(zhuǎn)換成數(shù)據(jù)問題，通過數(shù)據(jù)分析得出的結(jié)果最終應(yīng)用到商業(yè)中來(lái)。汽車經(jīng)銷商應(yīng)當(dāng)在數(shù)字化的基礎(chǔ)上，打造線上線下相結(jié)合的全渠道經(jīng)營(yíng)模式。\n"],[20,{"gallery":"https://uploader.shimo.im/f/DuWAjIEEauGKexIP.png!thumbnail"},"29:0|30:0|3:\"834\"|4:\"auto\"|crop:\"\"|frame:\"none\"|ori-height:\"306\"|ori-width:\"834\""],[20,"\n","24:\"CzqB\""],[20,"\n","24:\"tbdk\""],[20,"（嘉賓照片）"],[20,"\n","24:\"byI6\"|7:1"],[20,"\n","24:\"ycSH\"|7:1"],[20,"作為南京汽車經(jīng)銷商代表企業(yè)，朗馳集團(tuán)信息部負(fù)責(zé)人李響為大家分享了《朗馳集團(tuán)數(shù)字化運(yùn)營(yíng)實(shí)踐》。自2000年起，朗馳就開始了信息化建設(shè)的道路，從金蝶EAS系統(tǒng)到微信CRM，從金蝶云之家再到如今的客服管理系統(tǒng)，一直以來(lái)均與金蝶保持著深入探索，共同進(jìn)步的合作關(guān)系。朗馳的信息化建設(shè)是以客戶為中心，打造線上線下一體化的互聯(lián)網(wǎng)營(yíng)銷平臺(tái)，助力有效地挖掘客戶價(jià)值；打造業(yè)財(cái)稅一體化系統(tǒng)，強(qiáng)化資源整合和共享，實(shí)現(xiàn)集團(tuán)精細(xì)化管控。未來(lái)，仍需繼續(xù)構(gòu)建高效可持續(xù)的，適合自身發(fā)展的成長(zhǎng)路徑，為新階段提供強(qiáng)有力的支撐！"],[20,"\n","24:\"TIIc\""],[20,"（嘉賓照片）"],[20,"\n","24:\"UTri\""],[20,"\n","24:\"kCZ5\""],[20,"會(huì)議中，來(lái)自"],[20,"百?gòu)?qiáng)經(jīng)銷商的信息負(fù)責(zé)人，帶來(lái)","8:1"],[20,"了《新時(shí)代汽車經(jīng)銷商如何轉(zhuǎn)型升級(jí)》的主題演講。在信息化發(fā)展到數(shù)字化的新局勢(shì)下，經(jīng)銷商也需從信息化管控升級(jí)到數(shù)字化賦能的模式，數(shù)字化給業(yè)務(wù)發(fā)展提供了更大的想象空間！以互聯(lián)網(wǎng)為依托，通過運(yùn)用APP、呼叫平臺(tái)、大數(shù)據(jù)等先進(jìn)技術(shù)手段，對(duì)車輛的銷售過程和車主服務(wù)過程進(jìn)行升級(jí)賦能，進(jìn)而重塑汽車經(jīng)銷商數(shù)字營(yíng)銷與服務(wù)能力，給實(shí)際經(jīng)營(yíng)帶來(lái)了意想不到的良好效果。"],[20,"\n","24:\"sP68\""],[20,"張曉宇總結(jié)到，（嘉賓照片）"],[20,"\n","24:\"MSXf\"|7:1"],[20,"\n","24:\"q8ts\""],[20,"\n","24:\"C5Wx\"|7:1"],[20,"\n","24:\"init\""],[20,"本次活動(dòng)，各位嘉賓以思想的碰撞，經(jīng)驗(yàn)的分享，相互交流行業(yè)轉(zhuǎn)型與發(fā)展的新突破，取得學(xué)術(shù)與實(shí)戰(zhàn)的雙重收獲。車商悅將一如既往的秉承為客戶創(chuàng)造價(jià)值的理念，與眾多經(jīng)銷商一同探索前行。未來(lái)，車商悅將在全國(guó)多地繼續(xù)舉辦“思享會(huì)”活動(dòng)，邀請(qǐng)更多專業(yè)學(xué)者和行業(yè)大咖，與汽車同仁一起激蕩思想，讓汽車行業(yè)更加主動(dòng)擁抱變革，加速數(shù)字化轉(zhuǎn)型，在新經(jīng)濟(jì)的浪潮中，構(gòu)建屬于自己的數(shù)字戰(zhàn)斗力！"],[20,"\n","24:\"wQXa\""],[20," "],[20,"\n","24:\"bwBv\""],[20,"\n","24:\"Pcgo\""]]" style="max-width: 100%; font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">隨后，本次“思享會(huì)”的特邀嘉賓，</span><strong style="max-width: 100%; font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; letter-spacing: 0.544px; color: rgb(51, 161, 219); box-sizing: border-box !important; overflow-wrap: break-word !important;">浙江大學(xué)市場(chǎng)營(yíng)銷學(xué)系助理教授錢悅</span></strong><span data-shimo-docs="[[20,"11月25日14:00，金蝶車商悅高端“思享會(huì)”在南京頤和芥子園酒店舉行，本次大會(huì)以“鏈接用戶，數(shù)啟未來(lái)”為主題，與南京地區(qū)的多家汽車經(jīng)銷商集團(tuán)，一同探討疫情和經(jīng)濟(jì)雙重壓力的新局勢(shì)下，汽車企業(yè)的數(shù)字化經(jīng)營(yíng)之道！"],[20,"\n","24:\"0HhO\""],[20,"（全景）"],[20,"\n","24:\"dZLK\"|7:1"],[20,"會(huì)議伊始，"],[20,"金蝶車商悅總經(jīng)理曾新華先生對(duì)所有來(lái)賓表示歡迎，","8:1"],[20,"并對(duì)當(dāng)前汽車行業(yè)的發(fā)展現(xiàn)狀及困局，提出了自己的思考。曾新華認(rèn)為，未來(lái)3-5年將是汽車產(chǎn)業(yè)攻堅(jiān)克難的關(guān)鍵階段，眾多車企在探索過程中，開始對(duì)汽車產(chǎn)業(yè)鏈的模式做出了變革嘗試，過去“以車企為中心” 的結(jié)構(gòu)形式，將逐步轉(zhuǎn)向“研發(fā)、生產(chǎn)、營(yíng)銷、服務(wù)均以用戶為中心”的模式 。同樣，經(jīng)銷商也面臨角色的轉(zhuǎn)型，它將是從銷售產(chǎn)品轉(zhuǎn)向服務(wù)消費(fèi)者，圍繞客戶生命周期，構(gòu)建線上線下融合發(fā)展的新數(shù)字化觸點(diǎn)，從而催生出“人·車·生活” 相關(guān)的新商業(yè)模式。"],[20,"\n","24:\"k4jk\""],[20,"（嘉賓照片）"],[20,"\n","24:\"0Nqn\"|7:1"],[20,"\n","24:\"UNMu\""],[20,"隨后，本次“思享會(huì)”的特邀嘉賓，"],[20,"浙江大學(xué)市場(chǎng)營(yíng)銷學(xué)系助理教授錢悅","8:1"],[20,"發(fā)表了《零售數(shù)字化轉(zhuǎn)型》的主題演講！近幾年，隨著移動(dòng)網(wǎng)民的的逐漸增長(zhǎng)，線上零售業(yè)務(wù)發(fā)展迅速。線下實(shí)體店的數(shù)字化經(jīng)營(yíng)不僅是簡(jiǎn)單的開辟線上渠道，而是利用消費(fèi)者產(chǎn)生數(shù)據(jù)，是將商業(yè)問題轉(zhuǎn)換成數(shù)據(jù)問題，通過數(shù)據(jù)分析得出的結(jié)果最終應(yīng)用到商業(yè)中來(lái)。汽車經(jīng)銷商應(yīng)當(dāng)在數(shù)字化的基礎(chǔ)上，打造線上線下相結(jié)合的全渠道經(jīng)營(yíng)模式。\n"],[20,{"gallery":"https://uploader.shimo.im/f/DuWAjIEEauGKexIP.png!thumbnail"},"29:0|30:0|3:\"834\"|4:\"auto\"|crop:\"\"|frame:\"none\"|ori-height:\"306\"|ori-width:\"834\""],[20,"\n","24:\"CzqB\""],[20,"\n","24:\"tbdk\""],[20,"（嘉賓照片）"],[20,"\n","24:\"byI6\"|7:1"],[20,"\n","24:\"ycSH\"|7:1"],[20,"作為南京汽車經(jīng)銷商代表企業(yè)，朗馳集團(tuán)信息部負(fù)責(zé)人李響為大家分享了《朗馳集團(tuán)數(shù)字化運(yùn)營(yíng)實(shí)踐》。自2000年起，朗馳就開始了信息化建設(shè)的道路，從金蝶EAS系統(tǒng)到微信CRM，從金蝶云之家再到如今的客服管理系統(tǒng)，一直以來(lái)均與金蝶保持著深入探索，共同進(jìn)步的合作關(guān)系。朗馳的信息化建設(shè)是以客戶為中心，打造線上線下一體化的互聯(lián)網(wǎng)營(yíng)銷平臺(tái)，助力有效地挖掘客戶價(jià)值；打造業(yè)財(cái)稅一體化系統(tǒng)，強(qiáng)化資源整合和共享，實(shí)現(xiàn)集團(tuán)精細(xì)化管控。未來(lái)，仍需繼續(xù)構(gòu)建高效可持續(xù)的，適合自身發(fā)展的成長(zhǎng)路徑，為新階段提供強(qiáng)有力的支撐！"],[20,"\n","24:\"TIIc\""],[20,"（嘉賓照片）"],[20,"\n","24:\"UTri\""],[20,"\n","24:\"kCZ5\""],[20,"會(huì)議中，來(lái)自"],[20,"百?gòu)?qiáng)經(jīng)銷商的信息負(fù)責(zé)人，帶來(lái)","8:1"],[20,"了《新時(shí)代汽車經(jīng)銷商如何轉(zhuǎn)型升級(jí)》的主題演講。在信息化發(fā)展到數(shù)字化的新局勢(shì)下，經(jīng)銷商也需從信息化管控升級(jí)到數(shù)字化賦能的模式，數(shù)字化給業(yè)務(wù)發(fā)展提供了更大的想象空間！以互聯(lián)網(wǎng)為依托，通過運(yùn)用APP、呼叫平臺(tái)、大數(shù)據(jù)等先進(jìn)技術(shù)手段，對(duì)車輛的銷售過程和車主服務(wù)過程進(jìn)行升級(jí)賦能，進(jìn)而重塑汽車經(jīng)銷商數(shù)字營(yíng)銷與服務(wù)能力，給實(shí)際經(jīng)營(yíng)帶來(lái)了意想不到的良好效果。"],[20,"\n","24:\"sP68\""],[20,"張曉宇總結(jié)到，（嘉賓照片）"],[20,"\n","24:\"MSXf\"|7:1"],[20,"\n","24:\"q8ts\""],[20,"\n","24:\"C5Wx\"|7:1"],[20,"\n","24:\"init\""],[20,"本次活動(dòng)，各位嘉賓以思想的碰撞，經(jīng)驗(yàn)的分享，相互交流行業(yè)轉(zhuǎn)型與發(fā)展的新突破，取得學(xué)術(shù)與實(shí)戰(zhàn)的雙重收獲。車商悅將一如既往的秉承為客戶創(chuàng)造價(jià)值的理念，與眾多經(jīng)銷商一同探索前行。未來(lái)，車商悅將在全國(guó)多地繼續(xù)舉辦“思享會(huì)”活動(dòng)，邀請(qǐng)更多專業(yè)學(xué)者和行業(yè)大咖，與汽車同仁一起激蕩思想，讓汽車行業(yè)更加主動(dòng)擁抱變革，加速數(shù)字化轉(zhuǎn)型，在新經(jīng)濟(jì)的浪潮中，構(gòu)建屬于自己的數(shù)字戰(zhàn)斗力！"],[20,"\n","24:\"wQXa\""],[20," "],[20,"\n","24:\"bwBv\""],[20,"\n","24:\"Pcgo\""]]" style="max-width: 100%; font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">發(fā)表了</span><strong style="max-width: 100%; font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; letter-spacing: 0.544px; color: rgb(51, 161, 219); box-sizing: border-box !important; overflow-wrap: break-word !important;">《零售數(shù)字化轉(zhuǎn)型》</span></strong><span data-shimo-docs="[[20,"11月25日14:00，金蝶車商悅高端“思享會(huì)”在南京頤和芥子園酒店舉行，本次大會(huì)以“鏈接用戶，數(shù)啟未來(lái)”為主題，與南京地區(qū)的多家汽車經(jīng)銷商集團(tuán)，一同探討疫情和經(jīng)濟(jì)雙重壓力的新局勢(shì)下，汽車企業(yè)的數(shù)字化經(jīng)營(yíng)之道！"],[20,"\n","24:\"0HhO\""],[20,"（全景）"],[20,"\n","24:\"dZLK\"|7:1"],[20,"會(huì)議伊始，"],[20,"金蝶車商悅總經(jīng)理曾新華先生對(duì)所有來(lái)賓表示歡迎，","8:1"],[20,"并對(duì)當(dāng)前汽車行業(yè)的發(fā)展現(xiàn)狀及困局，提出了自己的思考。曾新華認(rèn)為，未來(lái)3-5年將是汽車產(chǎn)業(yè)攻堅(jiān)克難的關(guān)鍵階段，眾多車企在探索過程中，開始對(duì)汽車產(chǎn)業(yè)鏈的模式做出了變革嘗試，過去“以車企為中心” 的結(jié)構(gòu)形式，將逐步轉(zhuǎn)向“研發(fā)、生產(chǎn)、營(yíng)銷、服務(wù)均以用戶為中心”的模式 。同樣，經(jīng)銷商也面臨角色的轉(zhuǎn)型，它將是從銷售產(chǎn)品轉(zhuǎn)向服務(wù)消費(fèi)者，圍繞客戶生命周期，構(gòu)建線上線下融合發(fā)展的新數(shù)字化觸點(diǎn)，從而催生出“人·車·生活” 相關(guān)的新商業(yè)模式。"],[20,"\n","24:\"k4jk\""],[20,"（嘉賓照片）"],[20,"\n","24:\"0Nqn\"|7:1"],[20,"\n","24:\"UNMu\""],[20,"隨后，本次“思享會(huì)”的特邀嘉賓，"],[20,"浙江大學(xué)市場(chǎng)營(yíng)銷學(xué)系助理教授錢悅","8:1"],[20,"發(fā)表了《零售數(shù)字化轉(zhuǎn)型》的主題演講！近幾年，隨著移動(dòng)網(wǎng)民的的逐漸增長(zhǎng)，線上零售業(yè)務(wù)發(fā)展迅速。線下實(shí)體店的數(shù)字化經(jīng)營(yíng)不僅是簡(jiǎn)單的開辟線上渠道，而是利用消費(fèi)者產(chǎn)生數(shù)據(jù)，是將商業(yè)問題轉(zhuǎn)換成數(shù)據(jù)問題，通過數(shù)據(jù)分析得出的結(jié)果最終應(yīng)用到商業(yè)中來(lái)。汽車經(jīng)銷商應(yīng)當(dāng)在數(shù)字化的基礎(chǔ)上，打造線上線下相結(jié)合的全渠道經(jīng)營(yíng)模式。\n"],[20,{"gallery":"https://uploader.shimo.im/f/DuWAjIEEauGKexIP.png!thumbnail"},"29:0|30:0|3:\"834\"|4:\"auto\"|crop:\"\"|frame:\"none\"|ori-height:\"306\"|ori-width:\"834\""],[20,"\n","24:\"CzqB\""],[20,"\n","24:\"tbdk\""],[20,"（嘉賓照片）"],[20,"\n","24:\"byI6\"|7:1"],[20,"\n","24:\"ycSH\"|7:1"],[20,"作為南京汽車經(jīng)銷商代表企業(yè)，朗馳集團(tuán)信息部負(fù)責(zé)人李響為大家分享了《朗馳集團(tuán)數(shù)字化運(yùn)營(yíng)實(shí)踐》。自2000年起，朗馳就開始了信息化建設(shè)的道路，從金蝶EAS系統(tǒng)到微信CRM，從金蝶云之家再到如今的客服管理系統(tǒng)，一直以來(lái)均與金蝶保持著深入探索，共同進(jìn)步的合作關(guān)系。朗馳的信息化建設(shè)是以客戶為中心，打造線上線下一體化的互聯(lián)網(wǎng)營(yíng)銷平臺(tái)，助力有效地挖掘客戶價(jià)值；打造業(yè)財(cái)稅一體化系統(tǒng)，強(qiáng)化資源整合和共享，實(shí)現(xiàn)集團(tuán)精細(xì)化管控。未來(lái)，仍需繼續(xù)構(gòu)建高效可持續(xù)的，適合自身發(fā)展的成長(zhǎng)路徑，為新階段提供強(qiáng)有力的支撐！"],[20,"\n","24:\"TIIc\""],[20,"（嘉賓照片）"],[20,"\n","24:\"UTri\""],[20,"\n","24:\"kCZ5\""],[20,"會(huì)議中，來(lái)自"],[20,"百?gòu)?qiáng)經(jīng)銷商的信息負(fù)責(zé)人，帶來(lái)","8:1"],[20,"了《新時(shí)代汽車經(jīng)銷商如何轉(zhuǎn)型升級(jí)》的主題演講。在信息化發(fā)展到數(shù)字化的新局勢(shì)下，經(jīng)銷商也需從信息化管控升級(jí)到數(shù)字化賦能的模式，數(shù)字化給業(yè)務(wù)發(fā)展提供了更大的想象空間！以互聯(lián)網(wǎng)為依托，通過運(yùn)用APP、呼叫平臺(tái)、大數(shù)據(jù)等先進(jìn)技術(shù)手段，對(duì)車輛的銷售過程和車主服務(wù)過程進(jìn)行升級(jí)賦能，進(jìn)而重塑汽車經(jīng)銷商數(shù)字營(yíng)銷與服務(wù)能力，給實(shí)際經(jīng)營(yíng)帶來(lái)了意想不到的良好效果。"],[20,"\n","24:\"sP68\""],[20,"張曉宇總結(jié)到，（嘉賓照片）"],[20,"\n","24:\"MSXf\"|7:1"],[20,"\n","24:\"q8ts\""],[20,"\n","24:\"C5Wx\"|7:1"],[20,"\n","24:\"init\""],[20,"本次活動(dòng)，各位嘉賓以思想的碰撞，經(jīng)驗(yàn)的分享，相互交流行業(yè)轉(zhuǎn)型與發(fā)展的新突破，取得學(xué)術(shù)與實(shí)戰(zhàn)的雙重收獲。車商悅將一如既往的秉承為客戶創(chuàng)造價(jià)值的理念，與眾多經(jīng)銷商一同探索前行。未來(lái)，車商悅將在全國(guó)多地繼續(xù)舉辦“思享會(huì)”活動(dòng)，邀請(qǐng)更多專業(yè)學(xué)者和行業(yè)大咖，與汽車同仁一起激蕩思想，讓汽車行業(yè)更加主動(dòng)擁抱變革，加速數(shù)字化轉(zhuǎn)型，在新經(jīng)濟(jì)的浪潮中，構(gòu)建屬于自己的數(shù)字戰(zhàn)斗力！"],[20,"\n","24:\"wQXa\""],[20," "],[20,"\n","24:\"bwBv\""],[20,"\n","24:\"Pcgo\""]]" style="max-width: 100%; font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">的主題演講！近幾年，隨著移動(dòng)網(wǎng)民的的逐漸增長(zhǎng)，線上零售業(yè)務(wù)發(fā)展迅速。線下實(shí)體店的數(shù)字化經(jīng)營(yíng)不是簡(jiǎn)單的開辟線上渠道，而是利用消費(fèi)者產(chǎn)生數(shù)據(jù)，是</span><strong style="max-width: 100%; font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; letter-spacing: 0.544px; color: rgb(51, 161, 219); box-sizing: border-box !important; overflow-wrap: break-word !important;">將商業(yè)問題轉(zhuǎn)換成數(shù)據(jù)問題，通過數(shù)據(jù)分析得出的結(jié)果最終應(yīng)用到商業(yè)中來(lái)。</span></strong><span data-shimo-docs="[[20,"11月25日14:00，金蝶車商悅高端“思享會(huì)”在南京頤和芥子園酒店舉行，本次大會(huì)以“鏈接用戶，數(shù)啟未來(lái)”為主題，與南京地區(qū)的多家汽車經(jīng)銷商集團(tuán)，一同探討疫情和經(jīng)濟(jì)雙重壓力的新局勢(shì)下，汽車企業(yè)的數(shù)字化經(jīng)營(yíng)之道！"],[20,"\n","24:\"0HhO\""],[20,"（全景）"],[20,"\n","24:\"dZLK\"|7:1"],[20,"會(huì)議伊始，"],[20,"金蝶車商悅總經(jīng)理曾新華先生對(duì)所有來(lái)賓表示歡迎，","8:1"],[20,"并對(duì)當(dāng)前汽車行業(yè)的發(fā)展現(xiàn)狀及困局，提出了自己的思考。曾新華認(rèn)為，未來(lái)3-5年將是汽車產(chǎn)業(yè)攻堅(jiān)克難的關(guān)鍵階段，眾多車企在探索過程中，開始對(duì)汽車產(chǎn)業(yè)鏈的模式做出了變革嘗試，過去“以車企為中心” 的結(jié)構(gòu)形式，將逐步轉(zhuǎn)向“研發(fā)、生產(chǎn)、營(yíng)銷、服務(wù)均以用戶為中心”的模式 。同樣，經(jīng)銷商也面臨角色的轉(zhuǎn)型，它將是從銷售產(chǎn)品轉(zhuǎn)向服務(wù)消費(fèi)者，圍繞客戶生命周期，構(gòu)建線上線下融合發(fā)展的新數(shù)字化觸點(diǎn)，從而催生出“人·車·生活” 相關(guān)的新商業(yè)模式。"],[20,"\n","24:\"k4jk\""],[20,"（嘉賓照片）"],[20,"\n","24:\"0Nqn\"|7:1"],[20,"\n","24:\"UNMu\""],[20,"隨后，本次“思享會(huì)”的特邀嘉賓，"],[20,"浙江大學(xué)市場(chǎng)營(yíng)銷學(xué)系助理教授錢悅","8:1"],[20,"發(fā)表了《零售數(shù)字化轉(zhuǎn)型》的主題演講！近幾年，隨著移動(dòng)網(wǎng)民的的逐漸增長(zhǎng)，線上零售業(yè)務(wù)發(fā)展迅速。線下實(shí)體店的數(shù)字化經(jīng)營(yíng)不僅是簡(jiǎn)單的開辟線上渠道，而是利用消費(fèi)者產(chǎn)生數(shù)據(jù)，是將商業(yè)問題轉(zhuǎn)換成數(shù)據(jù)問題，通過數(shù)據(jù)分析得出的結(jié)果最終應(yīng)用到商業(yè)中來(lái)。汽車經(jīng)銷商應(yīng)當(dāng)在數(shù)字化的基礎(chǔ)上，打造線上線下相結(jié)合的全渠道經(jīng)營(yíng)模式。\n"],[20,{"gallery":"https://uploader.shimo.im/f/DuWAjIEEauGKexIP.png!thumbnail"},"29:0|30:0|3:\"834\"|4:\"auto\"|crop:\"\"|frame:\"none\"|ori-height:\"306\"|ori-width:\"834\""],[20,"\n","24:\"CzqB\""],[20,"\n","24:\"tbdk\""],[20,"（嘉賓照片）"],[20,"\n","24:\"byI6\"|7:1"],[20,"\n","24:\"ycSH\"|7:1"],[20,"作為南京汽車經(jīng)銷商代表企業(yè)，朗馳集團(tuán)信息部負(fù)責(zé)人李響為大家分享了《朗馳集團(tuán)數(shù)字化運(yùn)營(yíng)實(shí)踐》。自2000年起，朗馳就開始了信息化建設(shè)的道路，從金蝶EAS系統(tǒng)到微信CRM，從金蝶云之家再到如今的客服管理系統(tǒng)，一直以來(lái)均與金蝶保持著深入探索，共同進(jìn)步的合作關(guān)系。朗馳的信息化建設(shè)是以客戶為中心，打造線上線下一體化的互聯(lián)網(wǎng)營(yíng)銷平臺(tái)，助力有效地挖掘客戶價(jià)值；打造業(yè)財(cái)稅一體化系統(tǒng)，強(qiáng)化資源整合和共享，實(shí)現(xiàn)集團(tuán)精細(xì)化管控。未來(lái)，仍需繼續(xù)構(gòu)建高效可持續(xù)的，適合自身發(fā)展的成長(zhǎng)路徑，為新階段提供強(qiáng)有力的支撐！"],[20,"\n","24:\"TIIc\""],[20,"（嘉賓照片）"],[20,"\n","24:\"UTri\""],[20,"\n","24:\"kCZ5\""],[20,"會(huì)議中，來(lái)自"],[20,"百?gòu)?qiáng)經(jīng)銷商的信息負(fù)責(zé)人，帶來(lái)","8:1"],[20,"了《新時(shí)代汽車經(jīng)銷商如何轉(zhuǎn)型升級(jí)》的主題演講。在信息化發(fā)展到數(shù)字化的新局勢(shì)下，經(jīng)銷商也需從信息化管控升級(jí)到數(shù)字化賦能的模式，數(shù)字化給業(yè)務(wù)發(fā)展提供了更大的想象空間！以互聯(lián)網(wǎng)為依托，通過運(yùn)用APP、呼叫平臺(tái)、大數(shù)據(jù)等先進(jìn)技術(shù)手段，對(duì)車輛的銷售過程和車主服務(wù)過程進(jìn)行升級(jí)賦能，進(jìn)而重塑汽車經(jīng)銷商數(shù)字營(yíng)銷與服務(wù)能力，給實(shí)際經(jīng)營(yíng)帶來(lái)了意想不到的良好效果。"],[20,"\n","24:\"sP68\""],[20,"張曉宇總結(jié)到，（嘉賓照片）"],[20,"\n","24:\"MSXf\"|7:1"],[20,"\n","24:\"q8ts\""],[20,"\n","24:\"C5Wx\"|7:1"],[20,"\n","24:\"init\""],[20,"本次活動(dòng)，各位嘉賓以思想的碰撞，經(jīng)驗(yàn)的分享，相互交流行業(yè)轉(zhuǎn)型與發(fā)展的新突破，取得學(xué)術(shù)與實(shí)戰(zhàn)的雙重收獲。車商悅將一如既往的秉承為客戶創(chuàng)造價(jià)值的理念，與眾多經(jīng)銷商一同探索前行。未來(lái)，車商悅將在全國(guó)多地繼續(xù)舉辦“思享會(huì)”活動(dòng)，邀請(qǐng)更多專業(yè)學(xué)者和行業(yè)大咖，與汽車同仁一起激蕩思想，讓汽車行業(yè)更加主動(dòng)擁抱變革，加速數(shù)字化轉(zhuǎn)型，在新經(jīng)濟(jì)的浪潮中，構(gòu)建屬于自己的數(shù)字戰(zhàn)斗力！"],[20,"\n","24:\"wQXa\""],[20," "],[20,"\n","24:\"bwBv\""],[20,"\n","24:\"Pcgo\""]]" style="max-width: 100%; font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">汽車經(jīng)銷商應(yīng)當(dāng)在數(shù)字化的基礎(chǔ)上，</span><strong style="max-width: 100%; font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; letter-spacing: 0.544px; color: rgb(51, 161, 219); box-sizing: border-box !important; overflow-wrap: break-word !important;">打造線上線下相結(jié)合的全渠道經(jīng)營(yíng)模式。</span></strong></p><p><section style="margin: 0pt 8px; max-width: 100%; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; white-space: normal; font-size: 11pt; color: rgb(73, 73, 73); line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="max-width: 100%; font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; letter-spacing: 0.544px; color: rgb(51, 161, 219); box-sizing: border-box !important; overflow-wrap: break-word !important;"></span></strong></section></p><p style="text-align: center; margin: 0pt 8px; max-width: 100%; clear: both; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; font-size: 11pt; color: rgb(73, 73, 73); line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span data-shimo-docs="[[20,"11月25日14:00，金蝶車商悅高端“思享會(huì)”在南京頤和芥子園酒店舉行，本次大會(huì)以“鏈接用戶，數(shù)啟未來(lái)”為主題，與南京地區(qū)的多家汽車經(jīng)銷商集團(tuán)，一同探討疫情和經(jīng)濟(jì)雙重壓力的新局勢(shì)下，汽車企業(yè)的數(shù)字化經(jīng)營(yíng)之道！"],[20,"\n","24:\"0HhO\""],[20,"（全景）"],[20,"\n","24:\"dZLK\"|7:1"],[20,"會(huì)議伊始，"],[20,"金蝶車商悅總經(jīng)理曾新華先生對(duì)所有來(lái)賓表示歡迎，","8:1"],[20,"并對(duì)當(dāng)前汽車行業(yè)的發(fā)展現(xiàn)狀及困局，提出了自己的思考。曾新華認(rèn)為，未來(lái)3-5年將是汽車產(chǎn)業(yè)攻堅(jiān)克難的關(guān)鍵階段，眾多車企在探索過程中，開始對(duì)汽車產(chǎn)業(yè)鏈的模式做出了變革嘗試，過去“以車企為中心” 的結(jié)構(gòu)形式，將逐步轉(zhuǎn)向“研發(fā)、生產(chǎn)、營(yíng)銷、服務(wù)均以用戶為中心”的模式 。同樣，經(jīng)銷商也面臨角色的轉(zhuǎn)型，它將是從銷售產(chǎn)品轉(zhuǎn)向服務(wù)消費(fèi)者，圍繞客戶生命周期，構(gòu)建線上線下融合發(fā)展的新數(shù)字化觸點(diǎn)，從而催生出“人·車·生活” 相關(guān)的新商業(yè)模式。"],[20,"\n","24:\"k4jk\""],[20,"（嘉賓照片）"],[20,"\n","24:\"0Nqn\"|7:1"],[20,"\n","24:\"UNMu\""],[20,"隨后，本次“思享會(huì)”的特邀嘉賓，"],[20,"浙江大學(xué)市場(chǎng)營(yíng)銷學(xué)系助理教授錢悅","8:1"],[20,"發(fā)表了《零售數(shù)字化轉(zhuǎn)型》的主題演講！近幾年，隨著移動(dòng)網(wǎng)民的的逐漸增長(zhǎng)，線上零售業(yè)務(wù)發(fā)展迅速。線下實(shí)體店的數(shù)字化經(jīng)營(yíng)不僅是簡(jiǎn)單的開辟線上渠道，而是利用消費(fèi)者產(chǎn)生數(shù)據(jù)，是將商業(yè)問題轉(zhuǎn)換成數(shù)據(jù)問題，通過數(shù)據(jù)分析得出的結(jié)果最終應(yīng)用到商業(yè)中來(lái)。汽車經(jīng)銷商應(yīng)當(dāng)在數(shù)字化的基礎(chǔ)上，打造線上線下相結(jié)合的全渠道經(jīng)營(yíng)模式。\n"],[20,{"gallery":"https://uploader.shimo.im/f/DuWAjIEEauGKexIP.png!thumbnail"},"29:0|30:0|3:\"834\"|4:\"auto\"|crop:\"\"|frame:\"none\"|ori-height:\"306\"|ori-width:\"834\""],[20,"\n","24:\"CzqB\""],[20,"\n","24:\"tbdk\""],[20,"（嘉賓照片）"],[20,"\n","24:\"byI6\"|7:1"],[20,"\n","24:\"ycSH\"|7:1"],[20,"作為南京汽車經(jīng)銷商代表企業(yè)，朗馳集團(tuán)信息部負(fù)責(zé)人李響為大家分享了《朗馳集團(tuán)數(shù)字化運(yùn)營(yíng)實(shí)踐》。自2000年起，朗馳就開始了信息化建設(shè)的道路，從金蝶EAS系統(tǒng)到微信CRM，從金蝶云之家再到如今的客服管理系統(tǒng)，一直以來(lái)均與金蝶保持著深入探索，共同進(jìn)步的合作關(guān)系。朗馳的信息化建設(shè)是以客戶為中心，打造線上線下一體化的互聯(lián)網(wǎng)營(yíng)銷平臺(tái)，助力有效地挖掘客戶價(jià)值；打造業(yè)財(cái)稅一體化系統(tǒng)，強(qiáng)化資源整合和共享，實(shí)現(xiàn)集團(tuán)精細(xì)化管控。未來(lái)，仍需繼續(xù)構(gòu)建高效可持續(xù)的，適合自身發(fā)展的成長(zhǎng)路徑，為新階段提供強(qiáng)有力的支撐！"],[20,"\n","24:\"TIIc\""],[20,"（嘉賓照片）"],[20,"\n","24:\"UTri\""],[20,"\n","24:\"kCZ5\""],[20,"會(huì)議中，來(lái)自"],[20,"百?gòu)?qiáng)經(jīng)銷商的信息負(fù)責(zé)人，帶來(lái)","8:1"],[20,"了《新時(shí)代汽車經(jīng)銷商如何轉(zhuǎn)型升級(jí)》的主題演講。在信息化發(fā)展到數(shù)字化的新局勢(shì)下，經(jīng)銷商也需從信息化管控升級(jí)到數(shù)字化賦能的模式，數(shù)字化給業(yè)務(wù)發(fā)展提供了更大的想象空間！以互聯(lián)網(wǎng)為依托，通過運(yùn)用APP、呼叫平臺(tái)、大數(shù)據(jù)等先進(jìn)技術(shù)手段，對(duì)車輛的銷售過程和車主服務(wù)過程進(jìn)行升級(jí)賦能，進(jìn)而重塑汽車經(jīng)銷商數(shù)字營(yíng)銷與服務(wù)能力，給實(shí)際經(jīng)營(yíng)帶來(lái)了意想不到的良好效果。"],[20,"\n","24:\"sP68\""],[20,"張曉宇總結(jié)到，（嘉賓照片）"],[20,"\n","24:\"MSXf\"|7:1"],[20,"\n","24:\"q8ts\""],[20,"\n","24:\"C5Wx\"|7:1"],[20,"\n","24:\"init\""],[20,"本次活動(dòng)，各位嘉賓以思想的碰撞，經(jīng)驗(yàn)的分享，相互交流行業(yè)轉(zhuǎn)型與發(fā)展的新突破，取得學(xué)術(shù)與實(shí)戰(zhàn)的雙重收獲。車商悅將一如既往的秉承為客戶創(chuàng)造價(jià)值的理念，與眾多經(jīng)銷商一同探索前行。未來(lái)，車商悅將在全國(guó)多地繼續(xù)舉辦“思享會(huì)”活動(dòng)，邀請(qǐng)更多專業(yè)學(xué)者和行業(yè)大咖，與汽車同仁一起激蕩思想，讓汽車行業(yè)更加主動(dòng)擁抱變革，加速數(shù)字化轉(zhuǎn)型，在新經(jīng)濟(jì)的浪潮中，構(gòu)建屬于自己的數(shù)字戰(zhàn)斗力！"],[20,"\n","24:\"wQXa\""],[20," "],[20,"\n","24:\"bwBv\""],[20,"\n","24:\"Pcgo\""]]" style="max-width: 100%; font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">     <img src="http://www.zg32.cn/group1/M00/2A/91/CvYhq1_AmPSAaF6TAADQD3MR4Hg654.png" _src="http://www.zg32.cn/group1/M00/2A/91/CvYhq1_AmPSAaF6TAADQD3MR4Hg654.png"/> </span><span data-shimo-docs="[[20,"11月25日14:00，金蝶車商悅高端“思享會(huì)”在南京頤和芥子園酒店舉行，本次大會(huì)以“鏈接用戶，數(shù)啟未來(lái)”為主題，與南京地區(qū)的多家汽車經(jīng)銷商集團(tuán)，一同探討疫情和經(jīng)濟(jì)雙重壓力的新局勢(shì)下，汽車企業(yè)的數(shù)字化經(jīng)營(yíng)之道！"],[20,"\n","24:\"0HhO\""],[20,"（全景）"],[20,"\n","24:\"dZLK\"|7:1"],[20,"會(huì)議伊始，"],[20,"金蝶車商悅總經(jīng)理曾新華先生對(duì)所有來(lái)賓表示歡迎，","8:1"],[20,"并對(duì)當(dāng)前汽車行業(yè)的發(fā)展現(xiàn)狀及困局，提出了自己的思考。曾新華認(rèn)為，未來(lái)3-5年將是汽車產(chǎn)業(yè)攻堅(jiān)克難的關(guān)鍵階段，眾多車企在探索過程中，開始對(duì)汽車產(chǎn)業(yè)鏈的模式做出了變革嘗試，過去“以車企為中心” 的結(jié)構(gòu)形式，將逐步轉(zhuǎn)向“研發(fā)、生產(chǎn)、營(yíng)銷、服務(wù)均以用戶為中心”的模式 。同樣，經(jīng)銷商也面臨角色的轉(zhuǎn)型，它將是從銷售產(chǎn)品轉(zhuǎn)向服務(wù)消費(fèi)者，圍繞客戶生命周期，構(gòu)建線上線下融合發(fā)展的新數(shù)字化觸點(diǎn)，從而催生出“人·車·生活” 相關(guān)的新商業(yè)模式。"],[20,"\n","24:\"k4jk\""],[20,"（嘉賓照片）"],[20,"\n","24:\"0Nqn\"|7:1"],[20,"\n","24:\"UNMu\""],[20,"隨后，本次“思享會(huì)”的特邀嘉賓，"],[20,"浙江大學(xué)市場(chǎng)營(yíng)銷學(xué)系助理教授錢悅","8:1"],[20,"發(fā)表了《零售數(shù)字化轉(zhuǎn)型》的主題演講！近幾年，隨著移動(dòng)網(wǎng)民的的逐漸增長(zhǎng)，線上零售業(yè)務(wù)發(fā)展迅速。線下實(shí)體店的數(shù)字化經(jīng)營(yíng)不僅是簡(jiǎn)單的開辟線上渠道，而是利用消費(fèi)者產(chǎn)生數(shù)據(jù)，是將商業(yè)問題轉(zhuǎn)換成數(shù)據(jù)問題，通過數(shù)據(jù)分析得出的結(jié)果最終應(yīng)用到商業(yè)中來(lái)。汽車經(jīng)銷商應(yīng)當(dāng)在數(shù)字化的基礎(chǔ)上，打造線上線下相結(jié)合的全渠道經(jīng)營(yíng)模式。\n"],[20,{"gallery":"https://uploader.shimo.im/f/DuWAjIEEauGKexIP.png!thumbnail"},"29:0|30:0|3:\"834\"|4:\"auto\"|crop:\"\"|frame:\"none\"|ori-height:\"306\"|ori-width:\"834\""],[20,"\n","24:\"CzqB\""],[20,"\n","24:\"tbdk\""],[20,"（嘉賓照片）"],[20,"\n","24:\"byI6\"|7:1"],[20,"\n","24:\"ycSH\"|7:1"],[20,"作為南京汽車經(jīng)銷商代表企業(yè)，朗馳集團(tuán)信息部負(fù)責(zé)人李響為大家分享了《朗馳集團(tuán)數(shù)字化運(yùn)營(yíng)實(shí)踐》。自2000年起，朗馳就開始了信息化建設(shè)的道路，從金蝶EAS系統(tǒng)到微信CRM，從金蝶云之家再到如今的客服管理系統(tǒng)，一直以來(lái)均與金蝶保持著深入探索，共同進(jìn)步的合作關(guān)系。朗馳的信息化建設(shè)是以客戶為中心，打造線上線下一體化的互聯(lián)網(wǎng)營(yíng)銷平臺(tái)，助力有效地挖掘客戶價(jià)值；打造業(yè)財(cái)稅一體化系統(tǒng)，強(qiáng)化資源整合和共享，實(shí)現(xiàn)集團(tuán)精細(xì)化管控。未來(lái)，仍需繼續(xù)構(gòu)建高效可持續(xù)的，適合自身發(fā)展的成長(zhǎng)路徑，為新階段提供強(qiáng)有力的支撐！"],[20,"\n","24:\"TIIc\""],[20,"（嘉賓照片）"],[20,"\n","24:\"UTri\""],[20,"\n","24:\"kCZ5\""],[20,"會(huì)議中，來(lái)自"],[20,"百?gòu)?qiáng)經(jīng)銷商的信息負(fù)責(zé)人，帶來(lái)","8:1"],[20,"了《新時(shí)代汽車經(jīng)銷商如何轉(zhuǎn)型升級(jí)》的主題演講。在信息化發(fā)展到數(shù)字化的新局勢(shì)下，經(jīng)銷商也需從信息化管控升級(jí)到數(shù)字化賦能的模式，數(shù)字化給業(yè)務(wù)發(fā)展提供了更大的想象空間！以互聯(lián)網(wǎng)為依托，通過運(yùn)用APP、呼叫平臺(tái)、大數(shù)據(jù)等先進(jìn)技術(shù)手段，對(duì)車輛的銷售過程和車主服務(wù)過程進(jìn)行升級(jí)賦能，進(jìn)而重塑汽車經(jīng)銷商數(shù)字營(yíng)銷與服務(wù)能力，給實(shí)際經(jīng)營(yíng)帶來(lái)了意想不到的良好效果。"],[20,"\n","24:\"sP68\""],[20,"張曉宇總結(jié)到，（嘉賓照片）"],[20,"\n","24:\"MSXf\"|7:1"],[20,"\n","24:\"q8ts\""],[20,"\n","24:\"C5Wx\"|7:1"],[20,"\n","24:\"init\""],[20,"本次活動(dòng)，各位嘉賓以思想的碰撞，經(jīng)驗(yàn)的分享，相互交流行業(yè)轉(zhuǎn)型與發(fā)展的新突破，取得學(xué)術(shù)與實(shí)戰(zhàn)的雙重收獲。車商悅將一如既往的秉承為客戶創(chuàng)造價(jià)值的理念，與眾多經(jīng)銷商一同探索前行。未來(lái)，車商悅將在全國(guó)多地繼續(xù)舉辦“思享會(huì)”活動(dòng)，邀請(qǐng)更多專業(yè)學(xué)者和行業(yè)大咖，與汽車同仁一起激蕩思想，讓汽車行業(yè)更加主動(dòng)擁抱變革，加速數(shù)字化轉(zhuǎn)型，在新經(jīng)濟(jì)的浪潮中，構(gòu)建屬于自己的數(shù)字戰(zhàn)斗力！"],[20,"\n","24:\"wQXa\""],[20," "],[20,"\n","24:\"bwBv\""],[20,"\n","24:\"Pcgo\""]]" style="max-width: 100%; font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">  </span></p><p style="text-align: center;"><img src="http://www.zg32.cn/group2/M00/07/AA/CvYhq1_AmMWAPSSUAAiLZ0NdaqU062.jpg" _src="http://www.zg32.cn/group2/M00/07/AA/CvYhq1_AmMWAPSSUAAiLZ0NdaqU062.jpg" style=""/></p><p style="margin: 0pt 8px; max-width: 100%; clear: both; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; white-space: normal; font-size: 11pt; color: rgb(73, 73, 73); line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br/></p><p style="margin: 0pt 8px; max-width: 100%; clear: both; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; white-space: normal; font-size: 11pt; color: rgb(73, 73, 73); line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br/></p><p><section style="margin: 0pt 8px; max-width: 100%; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; white-space: normal; font-size: 11pt; color: rgb(73, 73, 73); line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span data-shimo-docs="[[20,"11月25日14:00，金蝶車商悅高端“思享會(huì)”在南京頤和芥子園酒店舉行，本次大會(huì)以“鏈接用戶，數(shù)啟未來(lái)”為主題，與南京地區(qū)的多家汽車經(jīng)銷商集團(tuán)，一同探討疫情和經(jīng)濟(jì)雙重壓力的新局勢(shì)下，汽車企業(yè)的數(shù)字化經(jīng)營(yíng)之道！"],[20,"\n","24:\"0HhO\""],[20,"（全景）"],[20,"\n","24:\"dZLK\"|7:1"],[20,"會(huì)議伊始，"],[20,"金蝶車商悅總經(jīng)理曾新華先生對(duì)所有來(lái)賓表示歡迎，","8:1"],[20,"并對(duì)當(dāng)前汽車行業(yè)的發(fā)展現(xiàn)狀及困局，提出了自己的思考。曾新華認(rèn)為，未來(lái)3-5年將是汽車產(chǎn)業(yè)攻堅(jiān)克難的關(guān)鍵階段，眾多車企在探索過程中，開始對(duì)汽車產(chǎn)業(yè)鏈的模式做出了變革嘗試，過去“以車企為中心” 的結(jié)構(gòu)形式，將逐步轉(zhuǎn)向“研發(fā)、生產(chǎn)、營(yíng)銷、服務(wù)均以用戶為中心”的模式 。同樣，經(jīng)銷商也面臨角色的轉(zhuǎn)型，它將是從銷售產(chǎn)品轉(zhuǎn)向服務(wù)消費(fèi)者，圍繞客戶生命周期，構(gòu)建線上線下融合發(fā)展的新數(shù)字化觸點(diǎn)，從而催生出“人·車·生活” 相關(guān)的新商業(yè)模式。"],[20,"\n","24:\"k4jk\""],[20,"（嘉賓照片）"],[20,"\n","24:\"0Nqn\"|7:1"],[20,"\n","24:\"UNMu\""],[20,"隨后，本次“思享會(huì)”的特邀嘉賓，"],[20,"浙江大學(xué)市場(chǎng)營(yíng)銷學(xué)系助理教授錢悅","8:1"],[20,"發(fā)表了《零售數(shù)字化轉(zhuǎn)型》的主題演講！近幾年，隨著移動(dòng)網(wǎng)民的的逐漸增長(zhǎng)，線上零售業(yè)務(wù)發(fā)展迅速。線下實(shí)體店的數(shù)字化經(jīng)營(yíng)不僅是簡(jiǎn)單的開辟線上渠道，而是利用消費(fèi)者產(chǎn)生數(shù)據(jù)，是將商業(yè)問題轉(zhuǎn)換成數(shù)據(jù)問題，通過數(shù)據(jù)分析得出的結(jié)果最終應(yīng)用到商業(yè)中來(lái)。汽車經(jīng)銷商應(yīng)當(dāng)在數(shù)字化的基礎(chǔ)上，打造線上線下相結(jié)合的全渠道經(jīng)營(yíng)模式。\n"],[20,{"gallery":"https://uploader.shimo.im/f/DuWAjIEEauGKexIP.png!thumbnail"},"29:0|30:0|3:\"834\"|4:\"auto\"|crop:\"\"|frame:\"none\"|ori-height:\"306\"|ori-width:\"834\""],[20,"\n","24:\"CzqB\""],[20,"\n","24:\"tbdk\""],[20,"（嘉賓照片）"],[20,"\n","24:\"byI6\"|7:1"],[20,"\n","24:\"ycSH\"|7:1"],[20,"作為南京汽車經(jīng)銷商代表企業(yè)，朗馳集團(tuán)信息部負(fù)責(zé)人李響為大家分享了《朗馳集團(tuán)數(shù)字化運(yùn)營(yíng)實(shí)踐》。自2000年起，朗馳就開始了信息化建設(shè)的道路，從金蝶EAS系統(tǒng)到微信CRM，從金蝶云之家再到如今的客服管理系統(tǒng)，一直以來(lái)均與金蝶保持著深入探索，共同進(jìn)步的合作關(guān)系。朗馳的信息化建設(shè)是以客戶為中心，打造線上線下一體化的互聯(lián)網(wǎng)營(yíng)銷平臺(tái)，助力有效地挖掘客戶價(jià)值；打造業(yè)財(cái)稅一體化系統(tǒng)，強(qiáng)化資源整合和共享，實(shí)現(xiàn)集團(tuán)精細(xì)化管控。未來(lái)，仍需繼續(xù)構(gòu)建高效可持續(xù)的，適合自身發(fā)展的成長(zhǎng)路徑，為新階段提供強(qiáng)有力的支撐！"],[20,"\n","24:\"TIIc\""],[20,"（嘉賓照片）"],[20,"\n","24:\"UTri\""],[20,"\n","24:\"kCZ5\""],[20,"會(huì)議中，來(lái)自"],[20,"百?gòu)?qiáng)經(jīng)銷商的信息負(fù)責(zé)人，帶來(lái)","8:1"],[20,"了《新時(shí)代汽車經(jīng)銷商如何轉(zhuǎn)型升級(jí)》的主題演講。在信息化發(fā)展到數(shù)字化的新局勢(shì)下，經(jīng)銷商也需從信息化管控升級(jí)到數(shù)字化賦能的模式，數(shù)字化給業(yè)務(wù)發(fā)展提供了更大的想象空間！以互聯(lián)網(wǎng)為依托，通過運(yùn)用APP、呼叫平臺(tái)、大數(shù)據(jù)等先進(jìn)技術(shù)手段，對(duì)車輛的銷售過程和車主服務(wù)過程進(jìn)行升級(jí)賦能，進(jìn)而重塑汽車經(jīng)銷商數(shù)字營(yíng)銷與服務(wù)能力，給實(shí)際經(jīng)營(yíng)帶來(lái)了意想不到的良好效果。"],[20,"\n","24:\"sP68\""],[20,"張曉宇總結(jié)到，（嘉賓照片）"],[20,"\n","24:\"MSXf\"|7:1"],[20,"\n","24:\"q8ts\""],[20,"\n","24:\"C5Wx\"|7:1"],[20,"\n","24:\"init\""],[20,"本次活動(dòng)，各位嘉賓以思想的碰撞，經(jīng)驗(yàn)的分享，相互交流行業(yè)轉(zhuǎn)型與發(fā)展的新突破，取得學(xué)術(shù)與實(shí)戰(zhàn)的雙重收獲。車商悅將一如既往的秉承為客戶創(chuàng)造價(jià)值的理念，與眾多經(jīng)銷商一同探索前行。未來(lái)，車商悅將在全國(guó)多地繼續(xù)舉辦“思享會(huì)”活動(dòng)，邀請(qǐng)更多專業(yè)學(xué)者和行業(yè)大咖，與汽車同仁一起激蕩思想，讓汽車行業(yè)更加主動(dòng)擁抱變革，加速數(shù)字化轉(zhuǎn)型，在新經(jīng)濟(jì)的浪潮中，構(gòu)建屬于自己的數(shù)字戰(zhàn)斗力！"],[20,"\n","24:\"wQXa\""],[20," "],[20,"\n","24:\"bwBv\""],[20,"\n","24:\"Pcgo\""]]" style="max-width: 100%; font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">作為南京汽車經(jīng)銷商代表企業(yè)，</span><strong style="max-width: 100%; font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; letter-spacing: 0.544px; color: rgb(51, 161, 219); box-sizing: border-box !important; overflow-wrap: break-word !important;">朗馳集團(tuán)信息部負(fù)責(zé)人李響</span></strong><span data-shimo-docs="[[20,"11月25日14:00，金蝶車商悅高端“思享會(huì)”在南京頤和芥子園酒店舉行，本次大會(huì)以“鏈接用戶，數(shù)啟未來(lái)”為主題，與南京地區(qū)的多家汽車經(jīng)銷商集團(tuán)，一同探討疫情和經(jīng)濟(jì)雙重壓力的新局勢(shì)下，汽車企業(yè)的數(shù)字化經(jīng)營(yíng)之道！"],[20,"\n","24:\"0HhO\""],[20,"（全景）"],[20,"\n","24:\"dZLK\"|7:1"],[20,"會(huì)議伊始，"],[20,"金蝶車商悅總經(jīng)理曾新華先生對(duì)所有來(lái)賓表示歡迎，","8:1"],[20,"并對(duì)當(dāng)前汽車行業(yè)的發(fā)展現(xiàn)狀及困局，提出了自己的思考。曾新華認(rèn)為，未來(lái)3-5年將是汽車產(chǎn)業(yè)攻堅(jiān)克難的關(guān)鍵階段，眾多車企在探索過程中，開始對(duì)汽車產(chǎn)業(yè)鏈的模式做出了變革嘗試，過去“以車企為中心” 的結(jié)構(gòu)形式，將逐步轉(zhuǎn)向“研發(fā)、生產(chǎn)、營(yíng)銷、服務(wù)均以用戶為中心”的模式 。同樣，經(jīng)銷商也面臨角色的轉(zhuǎn)型，它將是從銷售產(chǎn)品轉(zhuǎn)向服務(wù)消費(fèi)者，圍繞客戶生命周期，構(gòu)建線上線下融合發(fā)展的新數(shù)字化觸點(diǎn)，從而催生出“人·車·生活” 相關(guān)的新商業(yè)模式。"],[20,"\n","24:\"k4jk\""],[20,"（嘉賓照片）"],[20,"\n","24:\"0Nqn\"|7:1"],[20,"\n","24:\"UNMu\""],[20,"隨后，本次“思享會(huì)”的特邀嘉賓，"],[20,"浙江大學(xué)市場(chǎng)營(yíng)銷學(xué)系助理教授錢悅","8:1"],[20,"發(fā)表了《零售數(shù)字化轉(zhuǎn)型》的主題演講！近幾年，隨著移動(dòng)網(wǎng)民的的逐漸增長(zhǎng)，線上零售業(yè)務(wù)發(fā)展迅速。線下實(shí)體店的數(shù)字化經(jīng)營(yíng)不僅是簡(jiǎn)單的開辟線上渠道，而是利用消費(fèi)者產(chǎn)生數(shù)據(jù)，是將商業(yè)問題轉(zhuǎn)換成數(shù)據(jù)問題，通過數(shù)據(jù)分析得出的結(jié)果最終應(yīng)用到商業(yè)中來(lái)。汽車經(jīng)銷商應(yīng)當(dāng)在數(shù)字化的基礎(chǔ)上，打造線上線下相結(jié)合的全渠道經(jīng)營(yíng)模式。\n"],[20,{"gallery":"https://uploader.shimo.im/f/DuWAjIEEauGKexIP.png!thumbnail"},"29:0|30:0|3:\"834\"|4:\"auto\"|crop:\"\"|frame:\"none\"|ori-height:\"306\"|ori-width:\"834\""],[20,"\n","24:\"CzqB\""],[20,"\n","24:\"tbdk\""],[20,"（嘉賓照片）"],[20,"\n","24:\"byI6\"|7:1"],[20,"\n","24:\"ycSH\"|7:1"],[20,"作為南京汽車經(jīng)銷商代表企業(yè)，朗馳集團(tuán)信息部負(fù)責(zé)人李響為大家分享了《朗馳集團(tuán)數(shù)字化運(yùn)營(yíng)實(shí)踐》。自2000年起，朗馳就開始了信息化建設(shè)的道路，從金蝶EAS系統(tǒng)到微信CRM，從金蝶云之家再到如今的客服管理系統(tǒng)，一直以來(lái)均與金蝶保持著深入探索，共同進(jìn)步的合作關(guān)系。朗馳的信息化建設(shè)是以客戶為中心，打造線上線下一體化的互聯(lián)網(wǎng)營(yíng)銷平臺(tái)，助力有效地挖掘客戶價(jià)值；打造業(yè)財(cái)稅一體化系統(tǒng)，強(qiáng)化資源整合和共享，實(shí)現(xiàn)集團(tuán)精細(xì)化管控。未來(lái)，仍需繼續(xù)構(gòu)建高效可持續(xù)的，適合自身發(fā)展的成長(zhǎng)路徑，為新階段提供強(qiáng)有力的支撐！"],[20,"\n","24:\"TIIc\""],[20,"（嘉賓照片）"],[20,"\n","24:\"UTri\""],[20,"\n","24:\"kCZ5\""],[20,"會(huì)議中，來(lái)自"],[20,"百?gòu)?qiáng)經(jīng)銷商的信息負(fù)責(zé)人，帶來(lái)","8:1"],[20,"了《新時(shí)代汽車經(jīng)銷商如何轉(zhuǎn)型升級(jí)》的主題演講。在信息化發(fā)展到數(shù)字化的新局勢(shì)下，經(jīng)銷商也需從信息化管控升級(jí)到數(shù)字化賦能的模式，數(shù)字化給業(yè)務(wù)發(fā)展提供了更大的想象空間！以互聯(lián)網(wǎng)為依托，通過運(yùn)用APP、呼叫平臺(tái)、大數(shù)據(jù)等先進(jìn)技術(shù)手段，對(duì)車輛的銷售過程和車主服務(wù)過程進(jìn)行升級(jí)賦能，進(jìn)而重塑汽車經(jīng)銷商數(shù)字營(yíng)銷與服務(wù)能力，給實(shí)際經(jīng)營(yíng)帶來(lái)了意想不到的良好效果。"],[20,"\n","24:\"sP68\""],[20,"張曉宇總結(jié)到，（嘉賓照片）"],[20,"\n","24:\"MSXf\"|7:1"],[20,"\n","24:\"q8ts\""],[20,"\n","24:\"C5Wx\"|7:1"],[20,"\n","24:\"init\""],[20,"本次活動(dòng)，各位嘉賓以思想的碰撞，經(jīng)驗(yàn)的分享，相互交流行業(yè)轉(zhuǎn)型與發(fā)展的新突破，取得學(xué)術(shù)與實(shí)戰(zhàn)的雙重收獲。車商悅將一如既往的秉承為客戶創(chuàng)造價(jià)值的理念，與眾多經(jīng)銷商一同探索前行。未來(lái)，車商悅將在全國(guó)多地繼續(xù)舉辦“思享會(huì)”活動(dòng)，邀請(qǐng)更多專業(yè)學(xué)者和行業(yè)大咖，與汽車同仁一起激蕩思想，讓汽車行業(yè)更加主動(dòng)擁抱變革，加速數(shù)字化轉(zhuǎn)型，在新經(jīng)濟(jì)的浪潮中，構(gòu)建屬于自己的數(shù)字戰(zhàn)斗力！"],[20,"\n","24:\"wQXa\""],[20," "],[20,"\n","24:\"bwBv\""],[20,"\n","24:\"Pcgo\""]]" style="max-width: 100%; font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">為大家分享了</span><strong style="max-width: 100%; font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; letter-spacing: 0.544px; color: rgb(51, 161, 219); box-sizing: border-box !important; overflow-wrap: break-word !important;">《朗馳集團(tuán)數(shù)字化運(yùn)營(yíng)實(shí)踐》</span></strong><span data-shimo-docs="[[20,"11月25日14:00，金蝶車商悅高端“思享會(huì)”在南京頤和芥子園酒店舉行，本次大會(huì)以“鏈接用戶，數(shù)啟未來(lái)”為主題，與南京地區(qū)的多家汽車經(jīng)銷商集團(tuán)，一同探討疫情和經(jīng)濟(jì)雙重壓力的新局勢(shì)下，汽車企業(yè)的數(shù)字化經(jīng)營(yíng)之道！"],[20,"\n","24:\"0HhO\""],[20,"（全景）"],[20,"\n","24:\"dZLK\"|7:1"],[20,"會(huì)議伊始，"],[20,"金蝶車商悅總經(jīng)理曾新華先生對(duì)所有來(lái)賓表示歡迎，","8:1"],[20,"并對(duì)當(dāng)前汽車行業(yè)的發(fā)展現(xiàn)狀及困局，提出了自己的思考。曾新華認(rèn)為，未來(lái)3-5年將是汽車產(chǎn)業(yè)攻堅(jiān)克難的關(guān)鍵階段，眾多車企在探索過程中，開始對(duì)汽車產(chǎn)業(yè)鏈的模式做出了變革嘗試，過去“以車企為中心” 的結(jié)構(gòu)形式，將逐步轉(zhuǎn)向“研發(fā)、生產(chǎn)、營(yíng)銷、服務(wù)均以用戶為中心”的模式 。同樣，經(jīng)銷商也面臨角色的轉(zhuǎn)型，它將是從銷售產(chǎn)品轉(zhuǎn)向服務(wù)消費(fèi)者，圍繞客戶生命周期，構(gòu)建線上線下融合發(fā)展的新數(shù)字化觸點(diǎn)，從而催生出“人·車·生活” 相關(guān)的新商業(yè)模式。"],[20,"\n","24:\"k4jk\""],[20,"（嘉賓照片）"],[20,"\n","24:\"0Nqn\"|7:1"],[20,"\n","24:\"UNMu\""],[20,"隨后，本次“思享會(huì)”的特邀嘉賓，"],[20,"浙江大學(xué)市場(chǎng)營(yíng)銷學(xué)系助理教授錢悅","8:1"],[20,"發(fā)表了《零售數(shù)字化轉(zhuǎn)型》的主題演講！近幾年，隨著移動(dòng)網(wǎng)民的的逐漸增長(zhǎng)，線上零售業(yè)務(wù)發(fā)展迅速。線下實(shí)體店的數(shù)字化經(jīng)營(yíng)不僅是簡(jiǎn)單的開辟線上渠道，而是利用消費(fèi)者產(chǎn)生數(shù)據(jù)，是將商業(yè)問題轉(zhuǎn)換成數(shù)據(jù)問題，通過數(shù)據(jù)分析得出的結(jié)果最終應(yīng)用到商業(yè)中來(lái)。汽車經(jīng)銷商應(yīng)當(dāng)在數(shù)字化的基礎(chǔ)上，打造線上線下相結(jié)合的全渠道經(jīng)營(yíng)模式。\n"],[20,{"gallery":"https://uploader.shimo.im/f/DuWAjIEEauGKexIP.png!thumbnail"},"29:0|30:0|3:\"834\"|4:\"auto\"|crop:\"\"|frame:\"none\"|ori-height:\"306\"|ori-width:\"834\""],[20,"\n","24:\"CzqB\""],[20,"\n","24:\"tbdk\""],[20,"（嘉賓照片）"],[20,"\n","24:\"byI6\"|7:1"],[20,"\n","24:\"ycSH\"|7:1"],[20,"作為南京汽車經(jīng)銷商代表企業(yè)，朗馳集團(tuán)信息部負(fù)責(zé)人李響為大家分享了《朗馳集團(tuán)數(shù)字化運(yùn)營(yíng)實(shí)踐》。自2000年起，朗馳就開始了信息化建設(shè)的道路，從金蝶EAS系統(tǒng)到微信CRM，從金蝶云之家再到如今的客服管理系統(tǒng)，一直以來(lái)均與金蝶保持著深入探索，共同進(jìn)步的合作關(guān)系。朗馳的信息化建設(shè)是以客戶為中心，打造線上線下一體化的互聯(lián)網(wǎng)營(yíng)銷平臺(tái)，助力有效地挖掘客戶價(jià)值；打造業(yè)財(cái)稅一體化系統(tǒng)，強(qiáng)化資源整合和共享，實(shí)現(xiàn)集團(tuán)精細(xì)化管控。未來(lái)，仍需繼續(xù)構(gòu)建高效可持續(xù)的，適合自身發(fā)展的成長(zhǎng)路徑，為新階段提供強(qiáng)有力的支撐！"],[20,"\n","24:\"TIIc\""],[20,"（嘉賓照片）"],[20,"\n","24:\"UTri\""],[20,"\n","24:\"kCZ5\""],[20,"會(huì)議中，來(lái)自"],[20,"百?gòu)?qiáng)經(jīng)銷商的信息負(fù)責(zé)人，帶來(lái)","8:1"],[20,"了《新時(shí)代汽車經(jīng)銷商如何轉(zhuǎn)型升級(jí)》的主題演講。在信息化發(fā)展到數(shù)字化的新局勢(shì)下，經(jīng)銷商也需從信息化管控升級(jí)到數(shù)字化賦能的模式，數(shù)字化給業(yè)務(wù)發(fā)展提供了更大的想象空間！以互聯(lián)網(wǎng)為依托，通過運(yùn)用APP、呼叫平臺(tái)、大數(shù)據(jù)等先進(jìn)技術(shù)手段，對(duì)車輛的銷售過程和車主服務(wù)過程進(jìn)行升級(jí)賦能，進(jìn)而重塑汽車經(jīng)銷商數(shù)字營(yíng)銷與服務(wù)能力，給實(shí)際經(jīng)營(yíng)帶來(lái)了意想不到的良好效果。"],[20,"\n","24:\"sP68\""],[20,"張曉宇總結(jié)到，（嘉賓照片）"],[20,"\n","24:\"MSXf\"|7:1"],[20,"\n","24:\"q8ts\""],[20,"\n","24:\"C5Wx\"|7:1"],[20,"\n","24:\"init\""],[20,"本次活動(dòng)，各位嘉賓以思想的碰撞，經(jīng)驗(yàn)的分享，相互交流行業(yè)轉(zhuǎn)型與發(fā)展的新突破，取得學(xué)術(shù)與實(shí)戰(zhàn)的雙重收獲。車商悅將一如既往的秉承為客戶創(chuàng)造價(jià)值的理念，與眾多經(jīng)銷商一同探索前行。未來(lái)，車商悅將在全國(guó)多地繼續(xù)舉辦“思享會(huì)”活動(dòng)，邀請(qǐng)更多專業(yè)學(xué)者和行業(yè)大咖，與汽車同仁一起激蕩思想，讓汽車行業(yè)更加主動(dòng)擁抱變革，加速數(shù)字化轉(zhuǎn)型，在新經(jīng)濟(jì)的浪潮中，構(gòu)建屬于自己的數(shù)字戰(zhàn)斗力！"],[20,"\n","24:\"wQXa\""],[20," "],[20,"\n","24:\"bwBv\""],[20,"\n","24:\"Pcgo\""]]" style="max-width: 100%; font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">。自2000年起，朗馳就開始了信息化建設(shè)的道路，從金蝶云之家再到如今的客服管理系統(tǒng)，一直與金蝶保持著深入探索，共同進(jìn)步的合作關(guān)系。朗馳的信息化建設(shè)是</span><strong style="max-width: 100%; font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; letter-spacing: 0.544px; color: rgb(51, 161, 219); box-sizing: border-box !important; overflow-wrap: break-word !important;">以客戶為中心</span></strong><span data-shimo-docs="[[20,"11月25日14:00，金蝶車商悅高端“思享會(huì)”在南京頤和芥子園酒店舉行，本次大會(huì)以“鏈接用戶，數(shù)啟未來(lái)”為主題，與南京地區(qū)的多家汽車經(jīng)銷商集團(tuán)，一同探討疫情和經(jīng)濟(jì)雙重壓力的新局勢(shì)下，汽車企業(yè)的數(shù)字化經(jīng)營(yíng)之道！"],[20,"\n","24:\"0HhO\""],[20,"（全景）"],[20,"\n","24:\"dZLK\"|7:1"],[20,"會(huì)議伊始，"],[20,"金蝶車商悅總經(jīng)理曾新華先生對(duì)所有來(lái)賓表示歡迎，","8:1"],[20,"并對(duì)當(dāng)前汽車行業(yè)的發(fā)展現(xiàn)狀及困局，提出了自己的思考。曾新華認(rèn)為，未來(lái)3-5年將是汽車產(chǎn)業(yè)攻堅(jiān)克難的關(guān)鍵階段，眾多車企在探索過程中，開始對(duì)汽車產(chǎn)業(yè)鏈的模式做出了變革嘗試，過去“以車企為中心” 的結(jié)構(gòu)形式，將逐步轉(zhuǎn)向“研發(fā)、生產(chǎn)、營(yíng)銷、服務(wù)均以用戶為中心”的模式 。同樣，經(jīng)銷商也面臨角色的轉(zhuǎn)型，它將是從銷售產(chǎn)品轉(zhuǎn)向服務(wù)消費(fèi)者，圍繞客戶生命周期，構(gòu)建線上線下融合發(fā)展的新數(shù)字化觸點(diǎn)，從而催生出“人·車·生活” 相關(guān)的新商業(yè)模式。"],[20,"\n","24:\"k4jk\""],[20,"（嘉賓照片）"],[20,"\n","24:\"0Nqn\"|7:1"],[20,"\n","24:\"UNMu\""],[20,"隨后，本次“思享會(huì)”的特邀嘉賓，"],[20,"浙江大學(xué)市場(chǎng)營(yíng)銷學(xué)系助理教授錢悅","8:1"],[20,"發(fā)表了《零售數(shù)字化轉(zhuǎn)型》的主題演講！近幾年，隨著移動(dòng)網(wǎng)民的的逐漸增長(zhǎng)，線上零售業(yè)務(wù)發(fā)展迅速。線下實(shí)體店的數(shù)字化經(jīng)營(yíng)不僅是簡(jiǎn)單的開辟線上渠道，而是利用消費(fèi)者產(chǎn)生數(shù)據(jù)，是將商業(yè)問題轉(zhuǎn)換成數(shù)據(jù)問題，通過數(shù)據(jù)分析得出的結(jié)果最終應(yīng)用到商業(yè)中來(lái)。汽車經(jīng)銷商應(yīng)當(dāng)在數(shù)字化的基礎(chǔ)上，打造線上線下相結(jié)合的全渠道經(jīng)營(yíng)模式。\n"],[20,{"gallery":"https://uploader.shimo.im/f/DuWAjIEEauGKexIP.png!thumbnail"},"29:0|30:0|3:\"834\"|4:\"auto\"|crop:\"\"|frame:\"none\"|ori-height:\"306\"|ori-width:\"834\""],[20,"\n","24:\"CzqB\""],[20,"\n","24:\"tbdk\""],[20,"（嘉賓照片）"],[20,"\n","24:\"byI6\"|7:1"],[20,"\n","24:\"ycSH\"|7:1"],[20,"作為南京汽車經(jīng)銷商代表企業(yè)，朗馳集團(tuán)信息部負(fù)責(zé)人李響為大家分享了《朗馳集團(tuán)數(shù)字化運(yùn)營(yíng)實(shí)踐》。自2000年起，朗馳就開始了信息化建設(shè)的道路，從金蝶EAS系統(tǒng)到微信CRM，從金蝶云之家再到如今的客服管理系統(tǒng)，一直以來(lái)均與金蝶保持著深入探索，共同進(jìn)步的合作關(guān)系。朗馳的信息化建設(shè)是以客戶為中心，打造線上線下一體化的互聯(lián)網(wǎng)營(yíng)銷平臺(tái)，助力有效地挖掘客戶價(jià)值；打造業(yè)財(cái)稅一體化系統(tǒng)，強(qiáng)化資源整合和共享，實(shí)現(xiàn)集團(tuán)精細(xì)化管控。未來(lái)，仍需繼續(xù)構(gòu)建高效可持續(xù)的，適合自身發(fā)展的成長(zhǎng)路徑，為新階段提供強(qiáng)有力的支撐！"],[20,"\n","24:\"TIIc\""],[20,"（嘉賓照片）"],[20,"\n","24:\"UTri\""],[20,"\n","24:\"kCZ5\""],[20,"會(huì)議中，來(lái)自"],[20,"百?gòu)?qiáng)經(jīng)銷商的信息負(fù)責(zé)人，帶來(lái)","8:1"],[20,"了《新時(shí)代汽車經(jīng)銷商如何轉(zhuǎn)型升級(jí)》的主題演講。在信息化發(fā)展到數(shù)字化的新局勢(shì)下，經(jīng)銷商也需從信息化管控升級(jí)到數(shù)字化賦能的模式，數(shù)字化給業(yè)務(wù)發(fā)展提供了更大的想象空間！以互聯(lián)網(wǎng)為依托，通過運(yùn)用APP、呼叫平臺(tái)、大數(shù)據(jù)等先進(jìn)技術(shù)手段，對(duì)車輛的銷售過程和車主服務(wù)過程進(jìn)行升級(jí)賦能，進(jìn)而重塑汽車經(jīng)銷商數(shù)字營(yíng)銷與服務(wù)能力，給實(shí)際經(jīng)營(yíng)帶來(lái)了意想不到的良好效果。"],[20,"\n","24:\"sP68\""],[20,"張曉宇總結(jié)到，（嘉賓照片）"],[20,"\n","24:\"MSXf\"|7:1"],[20,"\n","24:\"q8ts\""],[20,"\n","24:\"C5Wx\"|7:1"],[20,"\n","24:\"init\""],[20,"本次活動(dòng)，各位嘉賓以思想的碰撞，經(jīng)驗(yàn)的分享，相互交流行業(yè)轉(zhuǎn)型與發(fā)展的新突破，取得學(xué)術(shù)與實(shí)戰(zhàn)的雙重收獲。車商悅將一如既往的秉承為客戶創(chuàng)造價(jià)值的理念，與眾多經(jīng)銷商一同探索前行。未來(lái)，車商悅將在全國(guó)多地繼續(xù)舉辦“思享會(huì)”活動(dòng)，邀請(qǐng)更多專業(yè)學(xué)者和行業(yè)大咖，與汽車同仁一起激蕩思想，讓汽車行業(yè)更加主動(dòng)擁抱變革，加速數(shù)字化轉(zhuǎn)型，在新經(jīng)濟(jì)的浪潮中，構(gòu)建屬于自己的數(shù)字戰(zhàn)斗力！"],[20,"\n","24:\"wQXa\""],[20," "],[20,"\n","24:\"bwBv\""],[20,"\n","24:\"Pcgo\""]]" style="max-width: 100%; font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">，打造</span><strong style="max-width: 100%; font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; letter-spacing: 0.544px; color: rgb(51, 161, 219); box-sizing: border-box !important; overflow-wrap: break-word !important;">線</span></strong><strong style="max-width: 100%; font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; letter-spacing: 0.544px; color: rgb(51, 161, 219); box-sizing: border-box !important; overflow-wrap: break-word !important;">上線下一體化的互聯(lián)網(wǎng)營(yíng)銷平臺(tái)</span></strong><span data-shimo-docs="[[20,"11月25日14:00，金蝶車商悅高端“思享會(huì)”在南京頤和芥子園酒店舉行，本次大會(huì)以“鏈接用戶，數(shù)啟未來(lái)”為主題，與南京地區(qū)的多家汽車經(jīng)銷商集團(tuán)，一同探討疫情和經(jīng)濟(jì)雙重壓力的新局勢(shì)下，汽車企業(yè)的數(shù)字化經(jīng)營(yíng)之道！"],[20,"\n","24:\"0HhO\""],[20,"（全景）"],[20,"\n","24:\"dZLK\"|7:1"],[20,"會(huì)議伊始，"],[20,"金蝶車商悅總經(jīng)理曾新華先生對(duì)所有來(lái)賓表示歡迎，","8:1"],[20,"并對(duì)當(dāng)前汽車行業(yè)的發(fā)展現(xiàn)狀及困局，提出了自己的思考。曾新華認(rèn)為，未來(lái)3-5年將是汽車產(chǎn)業(yè)攻堅(jiān)克難的關(guān)鍵階段，眾多車企在探索過程中，開始對(duì)汽車產(chǎn)業(yè)鏈的模式做出了變革嘗試，過去“以車企為中心” 的結(jié)構(gòu)形式，將逐步轉(zhuǎn)向“研發(fā)、生產(chǎn)、營(yíng)銷、服務(wù)均以用戶為中心”的模式 。同樣，經(jīng)銷商也面臨角色的轉(zhuǎn)型，它將是從銷售產(chǎn)品轉(zhuǎn)向服務(wù)消費(fèi)者，圍繞客戶生命周期，構(gòu)建線上線下融合發(fā)展的新數(shù)字化觸點(diǎn)，從而催生出“人·車·生活” 相關(guān)的新商業(yè)模式。"],[20,"\n","24:\"k4jk\""],[20,"（嘉賓照片）"],[20,"\n","24:\"0Nqn\"|7:1"],[20,"\n","24:\"UNMu\""],[20,"隨后，本次“思享會(huì)”的特邀嘉賓，"],[20,"浙江大學(xué)市場(chǎng)營(yíng)銷學(xué)系助理教授錢悅","8:1"],[20,"發(fā)表了《零售數(shù)字化轉(zhuǎn)型》的主題演講！近幾年，隨著移動(dòng)網(wǎng)民的的逐漸增長(zhǎng)，線上零售業(yè)務(wù)發(fā)展迅速。線下實(shí)體店的數(shù)字化經(jīng)營(yíng)不僅是簡(jiǎn)單的開辟線上渠道，而是利用消費(fèi)者產(chǎn)生數(shù)據(jù)，是將商業(yè)問題轉(zhuǎn)換成數(shù)據(jù)問題，通過數(shù)據(jù)分析得出的結(jié)果最終應(yīng)用到商業(yè)中來(lái)。汽車經(jīng)銷商應(yīng)當(dāng)在數(shù)字化的基礎(chǔ)上，打造線上線下相結(jié)合的全渠道經(jīng)營(yíng)模式。\n"],[20,{"gallery":"https://uploader.shimo.im/f/DuWAjIEEauGKexIP.png!thumbnail"},"29:0|30:0|3:\"834\"|4:\"auto\"|crop:\"\"|frame:\"none\"|ori-height:\"306\"|ori-width:\"834\""],[20,"\n","24:\"CzqB\""],[20,"\n","24:\"tbdk\""],[20,"（嘉賓照片）"],[20,"\n","24:\"byI6\"|7:1"],[20,"\n","24:\"ycSH\"|7:1"],[20,"作為南京汽車經(jīng)銷商代表企業(yè)，朗馳集團(tuán)信息部負(fù)責(zé)人李響為大家分享了《朗馳集團(tuán)數(shù)字化運(yùn)營(yíng)實(shí)踐》。自2000年起，朗馳就開始了信息化建設(shè)的道路，從金蝶EAS系統(tǒng)到微信CRM，從金蝶云之家再到如今的客服管理系統(tǒng)，一直以來(lái)均與金蝶保持著深入探索，共同進(jìn)步的合作關(guān)系。朗馳的信息化建設(shè)是以客戶為中心，打造線上線下一體化的互聯(lián)網(wǎng)營(yíng)銷平臺(tái)，助力有效地挖掘客戶價(jià)值；打造業(yè)財(cái)稅一體化系統(tǒng)，強(qiáng)化資源整合和共享，實(shí)現(xiàn)集團(tuán)精細(xì)化管控。未來(lái)，仍需繼續(xù)構(gòu)建高效可持續(xù)的，適合自身發(fā)展的成長(zhǎng)路徑，為新階段提供強(qiáng)有力的支撐！"],[20,"\n","24:\"TIIc\""],[20,"（嘉賓照片）"],[20,"\n","24:\"UTri\""],[20,"\n","24:\"kCZ5\""],[20,"會(huì)議中，來(lái)自"],[20,"百?gòu)?qiáng)經(jīng)銷商的信息負(fù)責(zé)人，帶來(lái)","8:1"],[20,"了《新時(shí)代汽車經(jīng)銷商如何轉(zhuǎn)型升級(jí)》的主題演講。在信息化發(fā)展到數(shù)字化的新局勢(shì)下，經(jīng)銷商也需從信息化管控升級(jí)到數(shù)字化賦能的模式，數(shù)字化給業(yè)務(wù)發(fā)展提供了更大的想象空間！以互聯(lián)網(wǎng)為依托，通過運(yùn)用APP、呼叫平臺(tái)、大數(shù)據(jù)等先進(jìn)技術(shù)手段，對(duì)車輛的銷售過程和車主服務(wù)過程進(jìn)行升級(jí)賦能，進(jìn)而重塑汽車經(jīng)銷商數(shù)字營(yíng)銷與服務(wù)能力，給實(shí)際經(jīng)營(yíng)帶來(lái)了意想不到的良好效果。"],[20,"\n","24:\"sP68\""],[20,"張曉宇總結(jié)到，（嘉賓照片）"],[20,"\n","24:\"MSXf\"|7:1"],[20,"\n","24:\"q8ts\""],[20,"\n","24:\"C5Wx\"|7:1"],[20,"\n","24:\"init\""],[20,"本次活動(dòng)，各位嘉賓以思想的碰撞，經(jīng)驗(yàn)的分享，相互交流行業(yè)轉(zhuǎn)型與發(fā)展的新突破，取得學(xué)術(shù)與實(shí)戰(zhàn)的雙重收獲。車商悅將一如既往的秉承為客戶創(chuàng)造價(jià)值的理念，與眾多經(jīng)銷商一同探索前行。未來(lái)，車商悅將在全國(guó)多地繼續(xù)舉辦“思享會(huì)”活動(dòng)，邀請(qǐng)更多專業(yè)學(xué)者和行業(yè)大咖，與汽車同仁一起激蕩思想，讓汽車行業(yè)更加主動(dòng)擁抱變革，加速數(shù)字化轉(zhuǎn)型，在新經(jīng)濟(jì)的浪潮中，構(gòu)建屬于自己的數(shù)字戰(zhàn)斗力！"],[20,"\n","24:\"wQXa\""],[20," "],[20,"\n","24:\"bwBv\""],[20,"\n","24:\"Pcgo\""]]" style="max-width: 100%; font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">，助力有效地挖掘客戶價(jià)值；打造</span><strong style="max-width: 100%; font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; letter-spacing: 0.544px; color: rgb(51, 161, 219); box-sizing: border-box !important; overflow-wrap: break-word !important;">業(yè)財(cái)稅一體化系統(tǒng)</span></strong><span data-shimo-docs="[[20,"11月25日14:00，金蝶車商悅高端“思享會(huì)”在南京頤和芥子園酒店舉行，本次大會(huì)以“鏈接用戶，數(shù)啟未來(lái)”為主題，與南京地區(qū)的多家汽車經(jīng)銷商集團(tuán)，一同探討疫情和經(jīng)濟(jì)雙重壓力的新局勢(shì)下，汽車企業(yè)的數(shù)字化經(jīng)營(yíng)之道！"],[20,"\n","24:\"0HhO\""],[20,"（全景）"],[20,"\n","24:\"dZLK\"|7:1"],[20,"會(huì)議伊始，"],[20,"金蝶車商悅總經(jīng)理曾新華先生對(duì)所有來(lái)賓表示歡迎，","8:1"],[20,"并對(duì)當(dāng)前汽車行業(yè)的發(fā)展現(xiàn)狀及困局，提出了自己的思考。曾新華認(rèn)為，未來(lái)3-5年將是汽車產(chǎn)業(yè)攻堅(jiān)克難的關(guān)鍵階段，眾多車企在探索過程中，開始對(duì)汽車產(chǎn)業(yè)鏈的模式做出了變革嘗試，過去“以車企為中心” 的結(jié)構(gòu)形式，將逐步轉(zhuǎn)向“研發(fā)、生產(chǎn)、營(yíng)銷、服務(wù)均以用戶為中心”的模式 。同樣，經(jīng)銷商也面臨角色的轉(zhuǎn)型，它將是從銷售產(chǎn)品轉(zhuǎn)向服務(wù)消費(fèi)者，圍繞客戶生命周期，構(gòu)建線上線下融合發(fā)展的新數(shù)字化觸點(diǎn)，從而催生出“人·車·生活” 相關(guān)的新商業(yè)模式。"],[20,"\n","24:\"k4jk\""],[20,"（嘉賓照片）"],[20,"\n","24:\"0Nqn\"|7:1"],[20,"\n","24:\"UNMu\""],[20,"隨后，本次“思享會(huì)”的特邀嘉賓，"],[20,"浙江大學(xué)市場(chǎng)營(yíng)銷學(xué)系助理教授錢悅","8:1"],[20,"發(fā)表了《零售數(shù)字化轉(zhuǎn)型》的主題演講！近幾年，隨著移動(dòng)網(wǎng)民的的逐漸增長(zhǎng)，線上零售業(yè)務(wù)發(fā)展迅速。線下實(shí)體店的數(shù)字化經(jīng)營(yíng)不僅是簡(jiǎn)單的開辟線上渠道，而是利用消費(fèi)者產(chǎn)生數(shù)據(jù)，是將商業(yè)問題轉(zhuǎn)換成數(shù)據(jù)問題，通過數(shù)據(jù)分析得出的結(jié)果最終應(yīng)用到商業(yè)中來(lái)。汽車經(jīng)銷商應(yīng)當(dāng)在數(shù)字化的基礎(chǔ)上，打造線上線下相結(jié)合的全渠道經(jīng)營(yíng)模式。\n"],[20,{"gallery":"https://uploader.shimo.im/f/DuWAjIEEauGKexIP.png!thumbnail"},"29:0|30:0|3:\"834\"|4:\"auto\"|crop:\"\"|frame:\"none\"|ori-height:\"306\"|ori-width:\"834\""],[20,"\n","24:\"CzqB\""],[20,"\n","24:\"tbdk\""],[20,"（嘉賓照片）"],[20,"\n","24:\"byI6\"|7:1"],[20,"\n","24:\"ycSH\"|7:1"],[20,"作為南京汽車經(jīng)銷商代表企業(yè)，朗馳集團(tuán)信息部負(fù)責(zé)人李響為大家分享了《朗馳集團(tuán)數(shù)字化運(yùn)營(yíng)實(shí)踐》。自2000年起，朗馳就開始了信息化建設(shè)的道路，從金蝶EAS系統(tǒng)到微信CRM，從金蝶云之家再到如今的客服管理系統(tǒng)，一直以來(lái)均與金蝶保持著深入探索，共同進(jìn)步的合作關(guān)系。朗馳的信息化建設(shè)是以客戶為中心，打造線上線下一體化的互聯(lián)網(wǎng)營(yíng)銷平臺(tái)，助力有效地挖掘客戶價(jià)值；打造業(yè)財(cái)稅一體化系統(tǒng)，強(qiáng)化資源整合和共享，實(shí)現(xiàn)集團(tuán)精細(xì)化管控。未來(lái)，仍需繼續(xù)構(gòu)建高效可持續(xù)的，適合自身發(fā)展的成長(zhǎng)路徑，為新階段提供強(qiáng)有力的支撐！"],[20,"\n","24:\"TIIc\""],[20,"（嘉賓照片）"],[20,"\n","24:\"UTri\""],[20,"\n","24:\"kCZ5\""],[20,"會(huì)議中，來(lái)自"],[20,"百?gòu)?qiáng)經(jīng)銷商的信息負(fù)責(zé)人，帶來(lái)","8:1"],[20,"了《新時(shí)代汽車經(jīng)銷商如何轉(zhuǎn)型升級(jí)》的主題演講。在信息化發(fā)展到數(shù)字化的新局勢(shì)下，經(jīng)銷商也需從信息化管控升級(jí)到數(shù)字化賦能的模式，數(shù)字化給業(yè)務(wù)發(fā)展提供了更大的想象空間！以互聯(lián)網(wǎng)為依托，通過運(yùn)用APP、呼叫平臺(tái)、大數(shù)據(jù)等先進(jìn)技術(shù)手段，對(duì)車輛的銷售過程和車主服務(wù)過程進(jìn)行升級(jí)賦能，進(jìn)而重塑汽車經(jīng)銷商數(shù)字營(yíng)銷與服務(wù)能力，給實(shí)際經(jīng)營(yíng)帶來(lái)了意想不到的良好效果。"],[20,"\n","24:\"sP68\""],[20,"張曉宇總結(jié)到，（嘉賓照片）"],[20,"\n","24:\"MSXf\"|7:1"],[20,"\n","24:\"q8ts\""],[20,"\n","24:\"C5Wx\"|7:1"],[20,"\n","24:\"init\""],[20,"本次活動(dòng)，各位嘉賓以思想的碰撞，經(jīng)驗(yàn)的分享，相互交流行業(yè)轉(zhuǎn)型與發(fā)展的新突破，取得學(xué)術(shù)與實(shí)戰(zhàn)的雙重收獲。車商悅將一如既往的秉承為客戶創(chuàng)造價(jià)值的理念，與眾多經(jīng)銷商一同探索前行。未來(lái)，車商悅將在全國(guó)多地繼續(xù)舉辦“思享會(huì)”活動(dòng)，邀請(qǐng)更多專業(yè)學(xué)者和行業(yè)大咖，與汽車同仁一起激蕩思想，讓汽車行業(yè)更加主動(dòng)擁抱變革，加速數(shù)字化轉(zhuǎn)型，在新經(jīng)濟(jì)的浪潮中，構(gòu)建屬于自己的數(shù)字戰(zhàn)斗力！"],[20,"\n","24:\"wQXa\""],[20," "],[20,"\n","24:\"bwBv\""],[20,"\n","24:\"Pcgo\""]]" style="max-width: 100%; font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">，強(qiáng)化資源整合和共享，實(shí)現(xiàn)集團(tuán)精細(xì)化管控。</span></section><section style="margin: 0pt 8px; max-width: 100%; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; white-space: normal; font-size: 11pt; color: rgb(73, 73, 73); line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/><span data-shimo-docs="[[20,"11月25日14:00，金蝶車商悅高端“思享會(huì)”在南京頤和芥子園酒店舉行，本次大會(huì)以“鏈接用戶，數(shù)啟未來(lái)”為主題，與南京地區(qū)的多家汽車經(jīng)銷商集團(tuán)，一同探討疫情和經(jīng)濟(jì)雙重壓力的新局勢(shì)下，汽車企業(yè)的數(shù)字化經(jīng)營(yíng)之道！"],[20,"\n","24:\"0HhO\""],[20,"（全景）"],[20,"\n","24:\"dZLK\"|7:1"],[20,"會(huì)議伊始，"],[20,"金蝶車商悅總經(jīng)理曾新華先生對(duì)所有來(lái)賓表示歡迎，","8:1"],[20,"并對(duì)當(dāng)前汽車行業(yè)的發(fā)展現(xiàn)狀及困局，提出了自己的思考。曾新華認(rèn)為，未來(lái)3-5年將是汽車產(chǎn)業(yè)攻堅(jiān)克難的關(guān)鍵階段，眾多車企在探索過程中，開始對(duì)汽車產(chǎn)業(yè)鏈的模式做出了變革嘗試，過去“以車企為中心” 的結(jié)構(gòu)形式，將逐步轉(zhuǎn)向“研發(fā)、生產(chǎn)、營(yíng)銷、服務(wù)均以用戶為中心”的模式 。同樣，經(jīng)銷商也面臨角色的轉(zhuǎn)型，它將是從銷售產(chǎn)品轉(zhuǎn)向服務(wù)消費(fèi)者，圍繞客戶生命周期，構(gòu)建線上線下融合發(fā)展的新數(shù)字化觸點(diǎn)，從而催生出“人·車·生活” 相關(guān)的新商業(yè)模式。"],[20,"\n","24:\"k4jk\""],[20,"（嘉賓照片）"],[20,"\n","24:\"0Nqn\"|7:1"],[20,"\n","24:\"UNMu\""],[20,"隨后，本次“思享會(huì)”的特邀嘉賓，"],[20,"浙江大學(xué)市場(chǎng)營(yíng)銷學(xué)系助理教授錢悅","8:1"],[20,"發(fā)表了《零售數(shù)字化轉(zhuǎn)型》的主題演講！近幾年，隨著移動(dòng)網(wǎng)民的的逐漸增長(zhǎng)，線上零售業(yè)務(wù)發(fā)展迅速。線下實(shí)體店的數(shù)字化經(jīng)營(yíng)不僅是簡(jiǎn)單的開辟線上渠道，而是利用消費(fèi)者產(chǎn)生數(shù)據(jù)，是將商業(yè)問題轉(zhuǎn)換成數(shù)據(jù)問題，通過數(shù)據(jù)分析得出的結(jié)果最終應(yīng)用到商業(yè)中來(lái)。汽車經(jīng)銷商應(yīng)當(dāng)在數(shù)字化的基礎(chǔ)上，打造線上線下相結(jié)合的全渠道經(jīng)營(yíng)模式。\n"],[20,{"gallery":"https://uploader.shimo.im/f/DuWAjIEEauGKexIP.png!thumbnail"},"29:0|30:0|3:\"834\"|4:\"auto\"|crop:\"\"|frame:\"none\"|ori-height:\"306\"|ori-width:\"834\""],[20,"\n","24:\"CzqB\""],[20,"\n","24:\"tbdk\""],[20,"（嘉賓照片）"],[20,"\n","24:\"byI6\"|7:1"],[20,"\n","24:\"ycSH\"|7:1"],[20,"作為南京汽車經(jīng)銷商代表企業(yè)，朗馳集團(tuán)信息部負(fù)責(zé)人李響為大家分享了《朗馳集團(tuán)數(shù)字化運(yùn)營(yíng)實(shí)踐》。自2000年起，朗馳就開始了信息化建設(shè)的道路，從金蝶EAS系統(tǒng)到微信CRM，從金蝶云之家再到如今的客服管理系統(tǒng)，一直以來(lái)均與金蝶保持著深入探索，共同進(jìn)步的合作關(guān)系。朗馳的信息化建設(shè)是以客戶為中心，打造線上線下一體化的互聯(lián)網(wǎng)營(yíng)銷平臺(tái)，助力有效地挖掘客戶價(jià)值；打造業(yè)財(cái)稅一體化系統(tǒng)，強(qiáng)化資源整合和共享，實(shí)現(xiàn)集團(tuán)精細(xì)化管控。未來(lái)，仍需繼續(xù)構(gòu)建高效可持續(xù)的，適合自身發(fā)展的成長(zhǎng)路徑，為新階段提供強(qiáng)有力的支撐！"],[20,"\n","24:\"TIIc\""],[20,"（嘉賓照片）"],[20,"\n","24:\"UTri\""],[20,"\n","24:\"kCZ5\""],[20,"會(huì)議中，來(lái)自"],[20,"百?gòu)?qiáng)經(jīng)銷商的信息負(fù)責(zé)人，帶來(lái)","8:1"],[20,"了《新時(shí)代汽車經(jīng)銷商如何轉(zhuǎn)型升級(jí)》的主題演講。在信息化發(fā)展到數(shù)字化的新局勢(shì)下，經(jīng)銷商也需從信息化管控升級(jí)到數(shù)字化賦能的模式，數(shù)字化給業(yè)務(wù)發(fā)展提供了更大的想象空間！以互聯(lián)網(wǎng)為依托，通過運(yùn)用APP、呼叫平臺(tái)、大數(shù)據(jù)等先進(jìn)技術(shù)手段，對(duì)車輛的銷售過程和車主服務(wù)過程進(jìn)行升級(jí)賦能，進(jìn)而重塑汽車經(jīng)銷商數(shù)字營(yíng)銷與服務(wù)能力，給實(shí)際經(jīng)營(yíng)帶來(lái)了意想不到的良好效果。"],[20,"\n","24:\"sP68\""],[20,"張曉宇總結(jié)到，（嘉賓照片）"],[20,"\n","24:\"MSXf\"|7:1"],[20,"\n","24:\"q8ts\""],[20,"\n","24:\"C5Wx\"|7:1"],[20,"\n","24:\"init\""],[20,"本次活動(dòng)，各位嘉賓以思想的碰撞，經(jīng)驗(yàn)的分享，相互交流行業(yè)轉(zhuǎn)型與發(fā)展的新突破，取得學(xué)術(shù)與實(shí)戰(zhàn)的雙重收獲。車商悅將一如既往的秉承為客戶創(chuàng)造價(jià)值的理念，與眾多經(jīng)銷商一同探索前行。未來(lái)，車商悅將在全國(guó)多地繼續(xù)舉辦“思享會(huì)”活動(dòng)，邀請(qǐng)更多專業(yè)學(xué)者和行業(yè)大咖，與汽車同仁一起激蕩思想，讓汽車行業(yè)更加主動(dòng)擁抱變革，加速數(shù)字化轉(zhuǎn)型，在新經(jīng)濟(jì)的浪潮中，構(gòu)建屬于自己的數(shù)字戰(zhàn)斗力！"],[20,"\n","24:\"wQXa\""],[20," "],[20,"\n","24:\"bwBv\""],[20,"\n","24:\"Pcgo\""]]" style="max-width: 100%; font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">未來(lái)，朗馳集團(tuán)將繼續(xù)構(gòu)建高效可持續(xù)的，適合自身需求的成長(zhǎng)路徑，為新階段發(fā)展提供強(qiáng)有力的支撐！</span></section></p><p style="margin-top: 0px; margin-bottom: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(51, 51, 51); font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; white-space: normal; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></p><p style="margin-top: 0px; margin-bottom: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(51, 51, 51); font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; white-space: normal; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><img src="http://www.zg32.cn/group1/M00/2A/91/CvYhq1_AmRGAUkLeAAjL9IULVnU989.jpg" _src="http://www.zg32.cn/group1/M00/2A/91/CvYhq1_AmRGAUkLeAAjL9IULVnU989.jpg"/></p><p style="margin-top: 0px; margin-bottom: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(51, 51, 51); font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; white-space: normal; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span data-shimo-docs="[[20,"11月25日14:00，金蝶車商悅高端“思享會(huì)”在南京頤和芥子園酒店舉行，本次大會(huì)以“鏈接用戶，數(shù)啟未來(lái)”為主題，與南京地區(qū)的多家汽車經(jīng)銷商集團(tuán)，一同探討疫情和經(jīng)濟(jì)雙重壓力的新局勢(shì)下，汽車企業(yè)的數(shù)字化經(jīng)營(yíng)之道！"],[20,"\n","24:\"0HhO\""],[20,"（全景）"],[20,"\n","24:\"dZLK\"|7:1"],[20,"會(huì)議伊始，"],[20,"金蝶車商悅總經(jīng)理曾新華先生對(duì)所有來(lái)賓表示歡迎，","8:1"],[20,"并對(duì)當(dāng)前汽車行業(yè)的發(fā)展現(xiàn)狀及困局，提出了自己的思考。曾新華認(rèn)為，未來(lái)3-5年將是汽車產(chǎn)業(yè)攻堅(jiān)克難的關(guān)鍵階段，眾多車企在探索過程中，開始對(duì)汽車產(chǎn)業(yè)鏈的模式做出了變革嘗試，過去“以車企為中心” 的結(jié)構(gòu)形式，將逐步轉(zhuǎn)向“研發(fā)、生產(chǎn)、營(yíng)銷、服務(wù)均以用戶為中心”的模式 。同樣，經(jīng)銷商也面臨角色的轉(zhuǎn)型，它將是從銷售產(chǎn)品轉(zhuǎn)向服務(wù)消費(fèi)者，圍繞客戶生命周期，構(gòu)建線上線下融合發(fā)展的新數(shù)字化觸點(diǎn)，從而催生出“人·車·生活” 相關(guān)的新商業(yè)模式。"],[20,"\n","24:\"k4jk\""],[20,"（嘉賓照片）"],[20,"\n","24:\"0Nqn\"|7:1"],[20,"\n","24:\"UNMu\""],[20,"隨后，本次“思享會(huì)”的特邀嘉賓，"],[20,"浙江大學(xué)市場(chǎng)營(yíng)銷學(xué)系助理教授錢悅","8:1"],[20,"發(fā)表了《零售數(shù)字化轉(zhuǎn)型》的主題演講！近幾年，隨著移動(dòng)網(wǎng)民的的逐漸增長(zhǎng)，線上零售業(yè)務(wù)發(fā)展迅速。線下實(shí)體店的數(shù)字化經(jīng)營(yíng)不僅是簡(jiǎn)單的開辟線上渠道，而是利用消費(fèi)者產(chǎn)生數(shù)據(jù)，是將商業(yè)問題轉(zhuǎn)換成數(shù)據(jù)問題，通過數(shù)據(jù)分析得出的結(jié)果最終應(yīng)用到商業(yè)中來(lái)。汽車經(jīng)銷商應(yīng)當(dāng)在數(shù)字化的基礎(chǔ)上，打造線上線下相結(jié)合的全渠道經(jīng)營(yíng)模式。\n"],[20,{"gallery":"https://uploader.shimo.im/f/DuWAjIEEauGKexIP.png!thumbnail"},"29:0|30:0|3:\"834\"|4:\"auto\"|crop:\"\"|frame:\"none\"|ori-height:\"306\"|ori-width:\"834\""],[20,"\n","24:\"CzqB\""],[20,"\n","24:\"tbdk\""],[20,"（嘉賓照片）"],[20,"\n","24:\"byI6\"|7:1"],[20,"\n","24:\"ycSH\"|7:1"],[20,"作為南京汽車經(jīng)銷商代表企業(yè)，朗馳集團(tuán)信息部負(fù)責(zé)人李響為大家分享了《朗馳集團(tuán)數(shù)字化運(yùn)營(yíng)實(shí)踐》。自2000年起，朗馳就開始了信息化建設(shè)的道路，從金蝶EAS系統(tǒng)到微信CRM，從金蝶云之家再到如今的客服管理系統(tǒng)，一直以來(lái)均與金蝶保持著深入探索，共同進(jìn)步的合作關(guān)系。朗馳的信息化建設(shè)是以客戶為中心，打造線上線下一體化的互聯(lián)網(wǎng)營(yíng)銷平臺(tái)，助力有效地挖掘客戶價(jià)值；打造業(yè)財(cái)稅一體化系統(tǒng)，強(qiáng)化資源整合和共享，實(shí)現(xiàn)集團(tuán)精細(xì)化管控。未來(lái)，仍需繼續(xù)構(gòu)建高效可持續(xù)的，適合自身發(fā)展的成長(zhǎng)路徑，為新階段提供強(qiáng)有力的支撐！"],[20,"\n","24:\"TIIc\""],[20,"（嘉賓照片）"],[20,"\n","24:\"UTri\""],[20,"\n","24:\"kCZ5\""],[20,"會(huì)議中，來(lái)自"],[20,"百?gòu)?qiáng)經(jīng)銷商的信息負(fù)責(zé)人，帶來(lái)","8:1"],[20,"了《新時(shí)代汽車經(jīng)銷商如何轉(zhuǎn)型升級(jí)》的主題演講。在信息化發(fā)展到數(shù)字化的新局勢(shì)下，經(jīng)銷商也需從信息化管控升級(jí)到數(shù)字化賦能的模式，數(shù)字化給業(yè)務(wù)發(fā)展提供了更大的想象空間！以互聯(lián)網(wǎng)為依托，通過運(yùn)用APP、呼叫平臺(tái)、大數(shù)據(jù)等先進(jìn)技術(shù)手段，對(duì)車輛的銷售過程和車主服務(wù)過程進(jìn)行升級(jí)賦能，進(jìn)而重塑汽車經(jīng)銷商數(shù)字營(yíng)銷與服務(wù)能力，給實(shí)際經(jīng)營(yíng)帶來(lái)了意想不到的良好效果。"],[20,"\n","24:\"sP68\""],[20,"張曉宇總結(jié)到，（嘉賓照片）"],[20,"\n","24:\"MSXf\"|7:1"],[20,"\n","24:\"q8ts\""],[20,"\n","24:\"C5Wx\"|7:1"],[20,"\n","24:\"init\""],[20,"本次活動(dòng)，各位嘉賓以思想的碰撞，經(jīng)驗(yàn)的分享，相互交流行業(yè)轉(zhuǎn)型與發(fā)展的新突破，取得學(xué)術(shù)與實(shí)戰(zhàn)的雙重收獲。車商悅將一如既往的秉承為客戶創(chuàng)造價(jià)值的理念，與眾多經(jīng)銷商一同探索前行。未來(lái)，車商悅將在全國(guó)多地繼續(xù)舉辦“思享會(huì)”活動(dòng)，邀請(qǐng)更多專業(yè)學(xué)者和行業(yè)大咖，與汽車同仁一起激蕩思想，讓汽車行業(yè)更加主動(dòng)擁抱變革，加速數(shù)字化轉(zhuǎn)型，在新經(jīng)濟(jì)的浪潮中，構(gòu)建屬于自己的數(shù)字戰(zhàn)斗力！"],[20,"\n","24:\"wQXa\""],[20," "],[20,"\n","24:\"bwBv\""],[20,"\n","24:\"Pcgo\""]]" style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"></span></p><p><section style="margin: 0pt 8px; max-width: 100%; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; white-space: normal; font-size: 11pt; color: rgb(73, 73, 73); line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span data-shimo-docs="[[20,"11月25日14:00，金蝶車商悅高端“思享會(huì)”在南京頤和芥子園酒店舉行，本次大會(huì)以“鏈接用戶，數(shù)啟未來(lái)”為主題，與南京地區(qū)的多家汽車經(jīng)銷商集團(tuán)，一同探討疫情和經(jīng)濟(jì)雙重壓力的新局勢(shì)下，汽車企業(yè)的數(shù)字化經(jīng)營(yíng)之道！"],[20,"\n","24:\"0HhO\""],[20,"（全景）"],[20,"\n","24:\"dZLK\"|7:1"],[20,"會(huì)議伊始，"],[20,"金蝶車商悅總經(jīng)理曾新華先生對(duì)所有來(lái)賓表示歡迎，","8:1"],[20,"并對(duì)當(dāng)前汽車行業(yè)的發(fā)展現(xiàn)狀及困局，提出了自己的思考。曾新華認(rèn)為，未來(lái)3-5年將是汽車產(chǎn)業(yè)攻堅(jiān)克難的關(guān)鍵階段，眾多車企在探索過程中，開始對(duì)汽車產(chǎn)業(yè)鏈的模式做出了變革嘗試，過去“以車企為中心” 的結(jié)構(gòu)形式，將逐步轉(zhuǎn)向“研發(fā)、生產(chǎn)、營(yíng)銷、服務(wù)均以用戶為中心”的模式 。同樣，經(jīng)銷商也面臨角色的轉(zhuǎn)型，它將是從銷售產(chǎn)品轉(zhuǎn)向服務(wù)消費(fèi)者，圍繞客戶生命周期，構(gòu)建線上線下融合發(fā)展的新數(shù)字化觸點(diǎn)，從而催生出“人·車·生活” 相關(guān)的新商業(yè)模式。"],[20,"\n","24:\"k4jk\""],[20,"（嘉賓照片）"],[20,"\n","24:\"0Nqn\"|7:1"],[20,"\n","24:\"UNMu\""],[20,"隨后，本次“思享會(huì)”的特邀嘉賓，"],[20,"浙江大學(xué)市場(chǎng)營(yíng)銷學(xué)系助理教授錢悅","8:1"],[20,"發(fā)表了《零售數(shù)字化轉(zhuǎn)型》的主題演講！近幾年，隨著移動(dòng)網(wǎng)民的的逐漸增長(zhǎng)，線上零售業(yè)務(wù)發(fā)展迅速。線下實(shí)體店的數(shù)字化經(jīng)營(yíng)不僅是簡(jiǎn)單的開辟線上渠道，而是利用消費(fèi)者產(chǎn)生數(shù)據(jù)，是將商業(yè)問題轉(zhuǎn)換成數(shù)據(jù)問題，通過數(shù)據(jù)分析得出的結(jié)果最終應(yīng)用到商業(yè)中來(lái)。汽車經(jīng)銷商應(yīng)當(dāng)在數(shù)字化的基礎(chǔ)上，打造線上線下相結(jié)合的全渠道經(jīng)營(yíng)模式。\n"],[20,{"gallery":"https://uploader.shimo.im/f/DuWAjIEEauGKexIP.png!thumbnail"},"29:0|30:0|3:\"834\"|4:\"auto\"|crop:\"\"|frame:\"none\"|ori-height:\"306\"|ori-width:\"834\""],[20,"\n","24:\"CzqB\""],[20,"\n","24:\"tbdk\""],[20,"（嘉賓照片）"],[20,"\n","24:\"byI6\"|7:1"],[20,"\n","24:\"ycSH\"|7:1"],[20,"作為南京汽車經(jīng)銷商代表企業(yè)，朗馳集團(tuán)信息部負(fù)責(zé)人李響為大家分享了《朗馳集團(tuán)數(shù)字化運(yùn)營(yíng)實(shí)踐》。自2000年起，朗馳就開始了信息化建設(shè)的道路，從金蝶EAS系統(tǒng)到微信CRM，從金蝶云之家再到如今的客服管理系統(tǒng)，一直以來(lái)均與金蝶保持著深入探索，共同進(jìn)步的合作關(guān)系。朗馳的信息化建設(shè)是以客戶為中心，打造線上線下一體化的互聯(lián)網(wǎng)營(yíng)銷平臺(tái)，助力有效地挖掘客戶價(jià)值；打造業(yè)財(cái)稅一體化系統(tǒng)，強(qiáng)化資源整合和共享，實(shí)現(xiàn)集團(tuán)精細(xì)化管控。未來(lái)，仍需繼續(xù)構(gòu)建高效可持續(xù)的，適合自身發(fā)展的成長(zhǎng)路徑，為新階段提供強(qiáng)有力的支撐！"],[20,"\n","24:\"TIIc\""],[20,"（嘉賓照片）"],[20,"\n","24:\"UTri\""],[20,"\n","24:\"kCZ5\""],[20,"會(huì)議中，來(lái)自"],[20,"百?gòu)?qiáng)經(jīng)銷商的信息負(fù)責(zé)人，帶來(lái)","8:1"],[20,"了《新時(shí)代汽車經(jīng)銷商如何轉(zhuǎn)型升級(jí)》的主題演講。在信息化發(fā)展到數(shù)字化的新局勢(shì)下，經(jīng)銷商也需從信息化管控升級(jí)到數(shù)字化賦能的模式，數(shù)字化給業(yè)務(wù)發(fā)展提供了更大的想象空間！以互聯(lián)網(wǎng)為依托，通過運(yùn)用APP、呼叫平臺(tái)、大數(shù)據(jù)等先進(jìn)技術(shù)手段，對(duì)車輛的銷售過程和車主服務(wù)過程進(jìn)行升級(jí)賦能，進(jìn)而重塑汽車經(jīng)銷商數(shù)字營(yíng)銷與服務(wù)能力，給實(shí)際經(jīng)營(yíng)帶來(lái)了意想不到的良好效果。"],[20,"\n","24:\"sP68\""],[20,"張曉宇總結(jié)到，（嘉賓照片）"],[20,"\n","24:\"MSXf\"|7:1"],[20,"\n","24:\"q8ts\""],[20,"\n","24:\"C5Wx\"|7:1"],[20,"\n","24:\"init\""],[20,"本次活動(dòng)，各位嘉賓以思想的碰撞，經(jīng)驗(yàn)的分享，相互交流行業(yè)轉(zhuǎn)型與發(fā)展的新突破，取得學(xué)術(shù)與實(shí)戰(zhàn)的雙重收獲。車商悅將一如既往的秉承為客戶創(chuàng)造價(jià)值的理念，與眾多經(jīng)銷商一同探索前行。未來(lái)，車商悅將在全國(guó)多地繼續(xù)舉辦“思享會(huì)”活動(dòng)，邀請(qǐng)更多專業(yè)學(xué)者和行業(yè)大咖，與汽車同仁一起激蕩思想，讓汽車行業(yè)更加主動(dòng)擁抱變革，加速數(shù)字化轉(zhuǎn)型，在新經(jīng)濟(jì)的浪潮中，構(gòu)建屬于自己的數(shù)字戰(zhàn)斗力！"],[20,"\n","24:\"wQXa\""],[20," "],[20,"\n","24:\"bwBv\""],[20,"\n","24:\"Pcgo\""]]" style="max-width: 100%; font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"></span></section><section style="margin: 0pt 8px; max-width: 100%; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; white-space: normal; font-size: 11pt; color: rgb(73, 73, 73); line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span data-shimo-docs="[[20,"11月25日14:00，金蝶車商悅高端“思享會(huì)”在南京頤和芥子園酒店舉行，本次大會(huì)以“鏈接用戶，數(shù)啟未來(lái)”為主題，與南京地區(qū)的多家汽車經(jīng)銷商集團(tuán)，一同探討疫情和經(jīng)濟(jì)雙重壓力的新局勢(shì)下，汽車企業(yè)的數(shù)字化經(jīng)營(yíng)之道！"],[20,"\n","24:\"0HhO\""],[20,"（全景）"],[20,"\n","24:\"dZLK\"|7:1"],[20,"會(huì)議伊始，"],[20,"金蝶車商悅總經(jīng)理曾新華先生對(duì)所有來(lái)賓表示歡迎，","8:1"],[20,"并對(duì)當(dāng)前汽車行業(yè)的發(fā)展現(xiàn)狀及困局，提出了自己的思考。曾新華認(rèn)為，未來(lái)3-5年將是汽車產(chǎn)業(yè)攻堅(jiān)克難的關(guān)鍵階段，眾多車企在探索過程中，開始對(duì)汽車產(chǎn)業(yè)鏈的模式做出了變革嘗試，過去“以車企為中心” 的結(jié)構(gòu)形式，將逐步轉(zhuǎn)向“研發(fā)、生產(chǎn)、營(yíng)銷、服務(wù)均以用戶為中心”的模式 。同樣，經(jīng)銷商也面臨角色的轉(zhuǎn)型，它將是從銷售產(chǎn)品轉(zhuǎn)向服務(wù)消費(fèi)者，圍繞客戶生命周期，構(gòu)建線上線下融合發(fā)展的新數(shù)字化觸點(diǎn)，從而催生出“人·車·生活” 相關(guān)的新商業(yè)模式。"],[20,"\n","24:\"k4jk\""],[20,"（嘉賓照片）"],[20,"\n","24:\"0Nqn\"|7:1"],[20,"\n","24:\"UNMu\""],[20,"隨后，本次“思享會(huì)”的特邀嘉賓，"],[20,"浙江大學(xué)市場(chǎng)營(yíng)銷學(xué)系助理教授錢悅","8:1"],[20,"發(fā)表了《零售數(shù)字化轉(zhuǎn)型》的主題演講！近幾年，隨著移動(dòng)網(wǎng)民的的逐漸增長(zhǎng)，線上零售業(yè)務(wù)發(fā)展迅速。線下實(shí)體店的數(shù)字化經(jīng)營(yíng)不僅是簡(jiǎn)單的開辟線上渠道，而是利用消費(fèi)者產(chǎn)生數(shù)據(jù)，是將商業(yè)問題轉(zhuǎn)換成數(shù)據(jù)問題，通過數(shù)據(jù)分析得出的結(jié)果最終應(yīng)用到商業(yè)中來(lái)。汽車經(jīng)銷商應(yīng)當(dāng)在數(shù)字化的基礎(chǔ)上，打造線上線下相結(jié)合的全渠道經(jīng)營(yíng)模式。\n"],[20,{"gallery":"https://uploader.shimo.im/f/DuWAjIEEauGKexIP.png!thumbnail"},"29:0|30:0|3:\"834\"|4:\"auto\"|crop:\"\"|frame:\"none\"|ori-height:\"306\"|ori-width:\"834\""],[20,"\n","24:\"CzqB\""],[20,"\n","24:\"tbdk\""],[20,"（嘉賓照片）"],[20,"\n","24:\"byI6\"|7:1"],[20,"\n","24:\"ycSH\"|7:1"],[20,"作為南京汽車經(jīng)銷商代表企業(yè)，朗馳集團(tuán)信息部負(fù)責(zé)人李響為大家分享了《朗馳集團(tuán)數(shù)字化運(yùn)營(yíng)實(shí)踐》。自2000年起，朗馳就開始了信息化建設(shè)的道路，從金蝶EAS系統(tǒng)到微信CRM，從金蝶云之家再到如今的客服管理系統(tǒng)，一直以來(lái)均與金蝶保持著深入探索，共同進(jìn)步的合作關(guān)系。朗馳的信息化建設(shè)是以客戶為中心，打造線上線下一體化的互聯(lián)網(wǎng)營(yíng)銷平臺(tái)，助力有效地挖掘客戶價(jià)值；打造業(yè)財(cái)稅一體化系統(tǒng)，強(qiáng)化資源整合和共享，實(shí)現(xiàn)集團(tuán)精細(xì)化管控。未來(lái)，仍需繼續(xù)構(gòu)建高效可持續(xù)的，適合自身發(fā)展的成長(zhǎng)路徑，為新階段提供強(qiáng)有力的支撐！"],[20,"\n","24:\"TIIc\""],[20,"（嘉賓照片）"],[20,"\n","24:\"UTri\""],[20,"\n","24:\"kCZ5\""],[20,"會(huì)議中，來(lái)自"],[20,"百?gòu)?qiáng)經(jīng)銷商的信息負(fù)責(zé)人，帶來(lái)","8:1"],[20,"了《新時(shí)代汽車經(jīng)銷商如何轉(zhuǎn)型升級(jí)》的主題演講。在信息化發(fā)展到數(shù)字化的新局勢(shì)下，經(jīng)銷商也需從信息化管控升級(jí)到數(shù)字化賦能的模式，數(shù)字化給業(yè)務(wù)發(fā)展提供了更大的想象空間！以互聯(lián)網(wǎng)為依托，通過運(yùn)用APP、呼叫平臺(tái)、大數(shù)據(jù)等先進(jìn)技術(shù)手段，對(duì)車輛的銷售過程和車主服務(wù)過程進(jìn)行升級(jí)賦能，進(jìn)而重塑汽車經(jīng)銷商數(shù)字營(yíng)銷與服務(wù)能力，給實(shí)際經(jīng)營(yíng)帶來(lái)了意想不到的良好效果。"],[20,"\n","24:\"sP68\""],[20,"張曉宇總結(jié)到，（嘉賓照片）"],[20,"\n","24:\"MSXf\"|7:1"],[20,"\n","24:\"q8ts\""],[20,"\n","24:\"C5Wx\"|7:1"],[20,"\n","24:\"init\""],[20,"本次活動(dòng)，各位嘉賓以思想的碰撞，經(jīng)驗(yàn)的分享，相互交流行業(yè)轉(zhuǎn)型與發(fā)展的新突破，取得學(xué)術(shù)與實(shí)戰(zhàn)的雙重收獲。車商悅將一如既往的秉承為客戶創(chuàng)造價(jià)值的理念，與眾多經(jīng)銷商一同探索前行。未來(lái)，車商悅將在全國(guó)多地繼續(xù)舉辦“思享會(huì)”活動(dòng)，邀請(qǐng)更多專業(yè)學(xué)者和行業(yè)大咖，與汽車同仁一起激蕩思想，讓汽車行業(yè)更加主動(dòng)擁抱變革，加速數(shù)字化轉(zhuǎn)型，在新經(jīng)濟(jì)的浪潮中，構(gòu)建屬于自己的數(shù)字戰(zhàn)斗力！"],[20,"\n","24:\"wQXa\""],[20," "],[20,"\n","24:\"bwBv\""],[20,"\n","24:\"Pcgo\""]]" style="max-width: 100%; font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"> </span></section></p><p style="margin: 0pt 8px; max-width: 100%; clear: both; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; white-space: normal; font-size: 11pt; color: rgb(73, 73, 73); line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span data-shimo-docs="[[20,"11月25日14:00，金蝶車商悅高端“思享會(huì)”在南京頤和芥子園酒店舉行，本次大會(huì)以“鏈接用戶，數(shù)啟未來(lái)”為主題，與南京地區(qū)的多家汽車經(jīng)銷商集團(tuán)，一同探討疫情和經(jīng)濟(jì)雙重壓力的新局勢(shì)下，汽車企業(yè)的數(shù)字化經(jīng)營(yíng)之道！"],[20,"\n","24:\"0HhO\""],[20,"（全景）"],[20,"\n","24:\"dZLK\"|7:1"],[20,"會(huì)議伊始，"],[20,"金蝶車商悅總經(jīng)理曾新華先生對(duì)所有來(lái)賓表示歡迎，","8:1"],[20,"并對(duì)當(dāng)前汽車行業(yè)的發(fā)展現(xiàn)狀及困局，提出了自己的思考。曾新華認(rèn)為，未來(lái)3-5年將是汽車產(chǎn)業(yè)攻堅(jiān)克難的關(guān)鍵階段，眾多車企在探索過程中，開始對(duì)汽車產(chǎn)業(yè)鏈的模式做出了變革嘗試，過去“以車企為中心” 的結(jié)構(gòu)形式，將逐步轉(zhuǎn)向“研發(fā)、生產(chǎn)、營(yíng)銷、服務(wù)均以用戶為中心”的模式 。同樣，經(jīng)銷商也面臨角色的轉(zhuǎn)型，它將是從銷售產(chǎn)品轉(zhuǎn)向服務(wù)消費(fèi)者，圍繞客戶生命周期，構(gòu)建線上線下融合發(fā)展的新數(shù)字化觸點(diǎn)，從而催生出“人·車·生活” 相關(guān)的新商業(yè)模式。"],[20,"\n","24:\"k4jk\""],[20,"（嘉賓照片）"],[20,"\n","24:\"0Nqn\"|7:1"],[20,"\n","24:\"UNMu\""],[20,"隨后，本次“思享會(huì)”的特邀嘉賓，"],[20,"浙江大學(xué)市場(chǎng)營(yíng)銷學(xué)系助理教授錢悅","8:1"],[20,"發(fā)表了《零售數(shù)字化轉(zhuǎn)型》的主題演講！近幾年，隨著移動(dòng)網(wǎng)民的的逐漸增長(zhǎng)，線上零售業(yè)務(wù)發(fā)展迅速。線下實(shí)體店的數(shù)字化經(jīng)營(yíng)不僅是簡(jiǎn)單的開辟線上渠道，而是利用消費(fèi)者產(chǎn)生數(shù)據(jù)，是將商業(yè)問題轉(zhuǎn)換成數(shù)據(jù)問題，通過數(shù)據(jù)分析得出的結(jié)果最終應(yīng)用到商業(yè)中來(lái)。汽車經(jīng)銷商應(yīng)當(dāng)在數(shù)字化的基礎(chǔ)上，打造線上線下相結(jié)合的全渠道經(jīng)營(yíng)模式。\n"],[20,{"gallery":"https://uploader.shimo.im/f/DuWAjIEEauGKexIP.png!thumbnail"},"29:0|30:0|3:\"834\"|4:\"auto\"|crop:\"\"|frame:\"none\"|ori-height:\"306\"|ori-width:\"834\""],[20,"\n","24:\"CzqB\""],[20,"\n","24:\"tbdk\""],[20,"（嘉賓照片）"],[20,"\n","24:\"byI6\"|7:1"],[20,"\n","24:\"ycSH\"|7:1"],[20,"作為南京汽車經(jīng)銷商代表企業(yè)，朗馳集團(tuán)信息部負(fù)責(zé)人李響為大家分享了《朗馳集團(tuán)數(shù)字化運(yùn)營(yíng)實(shí)踐》。自2000年起，朗馳就開始了信息化建設(shè)的道路，從金蝶EAS系統(tǒng)到微信CRM，從金蝶云之家再到如今的客服管理系統(tǒng)，一直以來(lái)均與金蝶保持著深入探索，共同進(jìn)步的合作關(guān)系。朗馳的信息化建設(shè)是以客戶為中心，打造線上線下一體化的互聯(lián)網(wǎng)營(yíng)銷平臺(tái)，助力有效地挖掘客戶價(jià)值；打造業(yè)財(cái)稅一體化系統(tǒng)，強(qiáng)化資源整合和共享，實(shí)現(xiàn)集團(tuán)精細(xì)化管控。未來(lái)，仍需繼續(xù)構(gòu)建高效可持續(xù)的，適合自身發(fā)展的成長(zhǎng)路徑，為新階段提供強(qiáng)有力的支撐！"],[20,"\n","24:\"TIIc\""],[20,"（嘉賓照片）"],[20,"\n","24:\"UTri\""],[20,"\n","24:\"kCZ5\""],[20,"會(huì)議中，來(lái)自"],[20,"百?gòu)?qiáng)經(jīng)銷商的信息負(fù)責(zé)人，帶來(lái)","8:1"],[20,"了《新時(shí)代汽車經(jīng)銷商如何轉(zhuǎn)型升級(jí)》的主題演講。在信息化發(fā)展到數(shù)字化的新局勢(shì)下，經(jīng)銷商也需從信息化管控升級(jí)到數(shù)字化賦能的模式，數(shù)字化給業(yè)務(wù)發(fā)展提供了更大的想象空間！以互聯(lián)網(wǎng)為依托，通過運(yùn)用APP、呼叫平臺(tái)、大數(shù)據(jù)等先進(jìn)技術(shù)手段，對(duì)車輛的銷售過程和車主服務(wù)過程進(jìn)行升級(jí)賦能，進(jìn)而重塑汽車經(jīng)銷商數(shù)字營(yíng)銷與服務(wù)能力，給實(shí)際經(jīng)營(yíng)帶來(lái)了意想不到的良好效果。"],[20,"\n","24:\"sP68\""],[20,"張曉宇總結(jié)到，（嘉賓照片）"],[20,"\n","24:\"MSXf\"|7:1"],[20,"\n","24:\"q8ts\""],[20,"\n","24:\"C5Wx\"|7:1"],[20,"\n","24:\"init\""],[20,"本次活動(dòng)，各位嘉賓以思想的碰撞，經(jīng)驗(yàn)的分享，相互交流行業(yè)轉(zhuǎn)型與發(fā)展的新突破，取得學(xué)術(shù)與實(shí)戰(zhàn)的雙重收獲。車商悅將一如既往的秉承為客戶創(chuàng)造價(jià)值的理念，與眾多經(jīng)銷商一同探索前行。未來(lái)，車商悅將在全國(guó)多地繼續(xù)舉辦“思享會(huì)”活動(dòng)，邀請(qǐng)更多專業(yè)學(xué)者和行業(yè)大咖，與汽車同仁一起激蕩思想，讓汽車行業(yè)更加主動(dòng)擁抱變革，加速數(shù)字化轉(zhuǎn)型，在新經(jīng)濟(jì)的浪潮中，構(gòu)建屬于自己的數(shù)字戰(zhàn)斗力！"],[20,"\n","24:\"wQXa\""],[20," "],[20,"\n","24:\"bwBv\""],[20,"\n","24:\"Pcgo\""]]" style="max-width: 100%; font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">會(huì)議中，來(lái)自百?gòu)?qiáng)經(jīng)銷商的信息負(fù)責(zé)人，帶來(lái)了</span><strong style="max-width: 100%; font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; letter-spacing: 0.544px; color: rgb(51, 161, 219); box-sizing: border-box !important; overflow-wrap: break-word !important;">《新時(shí)代汽車經(jīng)銷商如何轉(zhuǎn)型升級(jí)》</span></strong><span data-shimo-docs="[[20,"11月25日14:00，金蝶車商悅高端“思享會(huì)”在南京頤和芥子園酒店舉行，本次大會(huì)以“鏈接用戶，數(shù)啟未來(lái)”為主題，與南京地區(qū)的多家汽車經(jīng)銷商集團(tuán)，一同探討疫情和經(jīng)濟(jì)雙重壓力的新局勢(shì)下，汽車企業(yè)的數(shù)字化經(jīng)營(yíng)之道！"],[20,"\n","24:\"0HhO\""],[20,"（全景）"],[20,"\n","24:\"dZLK\"|7:1"],[20,"會(huì)議伊始，"],[20,"金蝶車商悅總經(jīng)理曾新華先生對(duì)所有來(lái)賓表示歡迎，","8:1"],[20,"并對(duì)當(dāng)前汽車行業(yè)的發(fā)展現(xiàn)狀及困局，提出了自己的思考。曾新華認(rèn)為，未來(lái)3-5年將是汽車產(chǎn)業(yè)攻堅(jiān)克難的關(guān)鍵階段，眾多車企在探索過程中，開始對(duì)汽車產(chǎn)業(yè)鏈的模式做出了變革嘗試，過去“以車企為中心” 的結(jié)構(gòu)形式，將逐步轉(zhuǎn)向“研發(fā)、生產(chǎn)、營(yíng)銷、服務(wù)均以用戶為中心”的模式 。同樣，經(jīng)銷商也面臨角色的轉(zhuǎn)型，它將是從銷售產(chǎn)品轉(zhuǎn)向服務(wù)消費(fèi)者，圍繞客戶生命周期，構(gòu)建線上線下融合發(fā)展的新數(shù)字化觸點(diǎn)，從而催生出“人·車·生活” 相關(guān)的新商業(yè)模式。"],[20,"\n","24:\"k4jk\""],[20,"（嘉賓照片）"],[20,"\n","24:\"0Nqn\"|7:1"],[20,"\n","24:\"UNMu\""],[20,"隨后，本次“思享會(huì)”的特邀嘉賓，"],[20,"浙江大學(xué)市場(chǎng)營(yíng)銷學(xué)系助理教授錢悅","8:1"],[20,"發(fā)表了《零售數(shù)字化轉(zhuǎn)型》的主題演講！近幾年，隨著移動(dòng)網(wǎng)民的的逐漸增長(zhǎng)，線上零售業(yè)務(wù)發(fā)展迅速。線下實(shí)體店的數(shù)字化經(jīng)營(yíng)不僅是簡(jiǎn)單的開辟線上渠道，而是利用消費(fèi)者產(chǎn)生數(shù)據(jù)，是將商業(yè)問題轉(zhuǎn)換成數(shù)據(jù)問題，通過數(shù)據(jù)分析得出的結(jié)果最終應(yīng)用到商業(yè)中來(lái)。汽車經(jīng)銷商應(yīng)當(dāng)在數(shù)字化的基礎(chǔ)上，打造線上線下相結(jié)合的全渠道經(jīng)營(yíng)模式。\n"],[20,{"gallery":"https://uploader.shimo.im/f/DuWAjIEEauGKexIP.png!thumbnail"},"29:0|30:0|3:\"834\"|4:\"auto\"|crop:\"\"|frame:\"none\"|ori-height:\"306\"|ori-width:\"834\""],[20,"\n","24:\"CzqB\""],[20,"\n","24:\"tbdk\""],[20,"（嘉賓照片）"],[20,"\n","24:\"byI6\"|7:1"],[20,"\n","24:\"ycSH\"|7:1"],[20,"作為南京汽車經(jīng)銷商代表企業(yè)，朗馳集團(tuán)信息部負(fù)責(zé)人李響為大家分享了《朗馳集團(tuán)數(shù)字化運(yùn)營(yíng)實(shí)踐》。自2000年起，朗馳就開始了信息化建設(shè)的道路，從金蝶EAS系統(tǒng)到微信CRM，從金蝶云之家再到如今的客服管理系統(tǒng)，一直以來(lái)均與金蝶保持著深入探索，共同進(jìn)步的合作關(guān)系。朗馳的信息化建設(shè)是以客戶為中心，打造線上線下一體化的互聯(lián)網(wǎng)營(yíng)銷平臺(tái)，助力有效地挖掘客戶價(jià)值；打造業(yè)財(cái)稅一體化系統(tǒng)，強(qiáng)化資源整合和共享，實(shí)現(xiàn)集團(tuán)精細(xì)化管控。未來(lái)，仍需繼續(xù)構(gòu)建高效可持續(xù)的，適合自身發(fā)展的成長(zhǎng)路徑，為新階段提供強(qiáng)有力的支撐！"],[20,"\n","24:\"TIIc\""],[20,"（嘉賓照片）"],[20,"\n","24:\"UTri\""],[20,"\n","24:\"kCZ5\""],[20,"會(huì)議中，來(lái)自"],[20,"百?gòu)?qiáng)經(jīng)銷商的信息負(fù)責(zé)人，帶來(lái)","8:1"],[20,"了《新時(shí)代汽車經(jīng)銷商如何轉(zhuǎn)型升級(jí)》的主題演講。在信息化發(fā)展到數(shù)字化的新局勢(shì)下，經(jīng)銷商也需從信息化管控升級(jí)到數(shù)字化賦能的模式，數(shù)字化給業(yè)務(wù)發(fā)展提供了更大的想象空間！以互聯(lián)網(wǎng)為依托，通過運(yùn)用APP、呼叫平臺(tái)、大數(shù)據(jù)等先進(jìn)技術(shù)手段，對(duì)車輛的銷售過程和車主服務(wù)過程進(jìn)行升級(jí)賦能，進(jìn)而重塑汽車經(jīng)銷商數(shù)字營(yíng)銷與服務(wù)能力，給實(shí)際經(jīng)營(yíng)帶來(lái)了意想不到的良好效果。"],[20,"\n","24:\"sP68\""],[20,"張曉宇總結(jié)到，（嘉賓照片）"],[20,"\n","24:\"MSXf\"|7:1"],[20,"\n","24:\"q8ts\""],[20,"\n","24:\"C5Wx\"|7:1"],[20,"\n","24:\"init\""],[20,"本次活動(dòng)，各位嘉賓以思想的碰撞，經(jīng)驗(yàn)的分享，相互交流行業(yè)轉(zhuǎn)型與發(fā)展的新突破，取得學(xué)術(shù)與實(shí)戰(zhàn)的雙重收獲。車商悅將一如既往的秉承為客戶創(chuàng)造價(jià)值的理念，與眾多經(jīng)銷商一同探索前行。未來(lái)，車商悅將在全國(guó)多地繼續(xù)舉辦“思享會(huì)”活動(dòng)，邀請(qǐng)更多專業(yè)學(xué)者和行業(yè)大咖，與汽車同仁一起激蕩思想，讓汽車行業(yè)更加主動(dòng)擁抱變革，加速數(shù)字化轉(zhuǎn)型，在新經(jīng)濟(jì)的浪潮中，構(gòu)建屬于自己的數(shù)字戰(zhàn)斗力！"],[20,"\n","24:\"wQXa\""],[20," "],[20,"\n","24:\"bwBv\""],[20,"\n","24:\"Pcgo\""]]" style="max-width: 100%; font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">的分享。在信息化發(fā)展到數(shù)字化的新局勢(shì)下，經(jīng)銷商也需</span><strong style="max-width: 100%; font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; letter-spacing: 0.544px; color: rgb(51, 161, 219); box-sizing: border-box !important; overflow-wrap: break-word !important;">從信息化管控升級(jí)到數(shù)字化賦能的模式</span></strong><span data-shimo-docs="[[20,"11月25日14:00，金蝶車商悅高端“思享會(huì)”在南京頤和芥子園酒店舉行，本次大會(huì)以“鏈接用戶，數(shù)啟未來(lái)”為主題，與南京地區(qū)的多家汽車經(jīng)銷商集團(tuán)，一同探討疫情和經(jīng)濟(jì)雙重壓力的新局勢(shì)下，汽車企業(yè)的數(shù)字化經(jīng)營(yíng)之道！"],[20,"\n","24:\"0HhO\""],[20,"（全景）"],[20,"\n","24:\"dZLK\"|7:1"],[20,"會(huì)議伊始，"],[20,"金蝶車商悅總經(jīng)理曾新華先生對(duì)所有來(lái)賓表示歡迎，","8:1"],[20,"并對(duì)當(dāng)前汽車行業(yè)的發(fā)展現(xiàn)狀及困局，提出了自己的思考。曾新華認(rèn)為，未來(lái)3-5年將是汽車產(chǎn)業(yè)攻堅(jiān)克難的關(guān)鍵階段，眾多車企在探索過程中，開始對(duì)汽車產(chǎn)業(yè)鏈的模式做出了變革嘗試，過去“以車企為中心” 的結(jié)構(gòu)形式，將逐步轉(zhuǎn)向“研發(fā)、生產(chǎn)、營(yíng)銷、服務(wù)均以用戶為中心”的模式 。同樣，經(jīng)銷商也面臨角色的轉(zhuǎn)型，它將是從銷售產(chǎn)品轉(zhuǎn)向服務(wù)消費(fèi)者，圍繞客戶生命周期，構(gòu)建線上線下融合發(fā)展的新數(shù)字化觸點(diǎn)，從而催生出“人·車·生活” 相關(guān)的新商業(yè)模式。"],[20,"\n","24:\"k4jk\""],[20,"（嘉賓照片）"],[20,"\n","24:\"0Nqn\"|7:1"],[20,"\n","24:\"UNMu\""],[20,"隨后，本次“思享會(huì)”的特邀嘉賓，"],[20,"浙江大學(xué)市場(chǎng)營(yíng)銷學(xué)系助理教授錢悅","8:1"],[20,"發(fā)表了《零售數(shù)字化轉(zhuǎn)型》的主題演講！近幾年，隨著移動(dòng)網(wǎng)民的的逐漸增長(zhǎng)，線上零售業(yè)務(wù)發(fā)展迅速。線下實(shí)體店的數(shù)字化經(jīng)營(yíng)不僅是簡(jiǎn)單的開辟線上渠道，而是利用消費(fèi)者產(chǎn)生數(shù)據(jù)，是將商業(yè)問題轉(zhuǎn)換成數(shù)據(jù)問題，通過數(shù)據(jù)分析得出的結(jié)果最終應(yīng)用到商業(yè)中來(lái)。汽車經(jīng)銷商應(yīng)當(dāng)在數(shù)字化的基礎(chǔ)上，打造線上線下相結(jié)合的全渠道經(jīng)營(yíng)模式。\n"],[20,{"gallery":"https://uploader.shimo.im/f/DuWAjIEEauGKexIP.png!thumbnail"},"29:0|30:0|3:\"834\"|4:\"auto\"|crop:\"\"|frame:\"none\"|ori-height:\"306\"|ori-width:\"834\""],[20,"\n","24:\"CzqB\""],[20,"\n","24:\"tbdk\""],[20,"（嘉賓照片）"],[20,"\n","24:\"byI6\"|7:1"],[20,"\n","24:\"ycSH\"|7:1"],[20,"作為南京汽車經(jīng)銷商代表企業(yè)，朗馳集團(tuán)信息部負(fù)責(zé)人李響為大家分享了《朗馳集團(tuán)數(shù)字化運(yùn)營(yíng)實(shí)踐》。自2000年起，朗馳就開始了信息化建設(shè)的道路，從金蝶EAS系統(tǒng)到微信CRM，從金蝶云之家再到如今的客服管理系統(tǒng)，一直以來(lái)均與金蝶保持著深入探索，共同進(jìn)步的合作關(guān)系。朗馳的信息化建設(shè)是以客戶為中心，打造線上線下一體化的互聯(lián)網(wǎng)營(yíng)銷平臺(tái)，助力有效地挖掘客戶價(jià)值；打造業(yè)財(cái)稅一體化系統(tǒng)，強(qiáng)化資源整合和共享，實(shí)現(xiàn)集團(tuán)精細(xì)化管控。未來(lái)，仍需繼續(xù)構(gòu)建高效可持續(xù)的，適合自身發(fā)展的成長(zhǎng)路徑，為新階段提供強(qiáng)有力的支撐！"],[20,"\n","24:\"TIIc\""],[20,"（嘉賓照片）"],[20,"\n","24:\"UTri\""],[20,"\n","24:\"kCZ5\""],[20,"會(huì)議中，來(lái)自"],[20,"百?gòu)?qiáng)經(jīng)銷商的信息負(fù)責(zé)人，帶來(lái)","8:1"],[20,"了《新時(shí)代汽車經(jīng)銷商如何轉(zhuǎn)型升級(jí)》的主題演講。在信息化發(fā)展到數(shù)字化的新局勢(shì)下，經(jīng)銷商也需從信息化管控升級(jí)到數(shù)字化賦能的模式，數(shù)字化給業(yè)務(wù)發(fā)展提供了更大的想象空間！以互聯(lián)網(wǎng)為依托，通過運(yùn)用APP、呼叫平臺(tái)、大數(shù)據(jù)等先進(jìn)技術(shù)手段，對(duì)車輛的銷售過程和車主服務(wù)過程進(jìn)行升級(jí)賦能，進(jìn)而重塑汽車經(jīng)銷商數(shù)字營(yíng)銷與服務(wù)能力，給實(shí)際經(jīng)營(yíng)帶來(lái)了意想不到的良好效果。"],[20,"\n","24:\"sP68\""],[20,"張曉宇總結(jié)到，（嘉賓照片）"],[20,"\n","24:\"MSXf\"|7:1"],[20,"\n","24:\"q8ts\""],[20,"\n","24:\"C5Wx\"|7:1"],[20,"\n","24:\"init\""],[20,"本次活動(dòng)，各位嘉賓以思想的碰撞，經(jīng)驗(yàn)的分享，相互交流行業(yè)轉(zhuǎn)型與發(fā)展的新突破，取得學(xué)術(shù)與實(shí)戰(zhàn)的雙重收獲。車商悅將一如既往的秉承為客戶創(chuàng)造價(jià)值的理念，與眾多經(jīng)銷商一同探索前行。未來(lái)，車商悅將在全國(guó)多地繼續(xù)舉辦“思享會(huì)”活動(dòng)，邀請(qǐng)更多專業(yè)學(xué)者和行業(yè)大咖，與汽車同仁一起激蕩思想，讓汽車行業(yè)更加主動(dòng)擁抱變革，加速數(shù)字化轉(zhuǎn)型，在新經(jīng)濟(jì)的浪潮中，構(gòu)建屬于自己的數(shù)字戰(zhàn)斗力！"],[20,"\n","24:\"wQXa\""],[20," "],[20,"\n","24:\"bwBv\""],[20,"\n","24:\"Pcgo\""]]" style="max-width: 100%; font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">，數(shù)字化給業(yè)務(wù)發(fā)展提供了更大的想象空間！以互聯(lián)網(wǎng)為依托，通過運(yùn)用APP、呼叫平臺(tái)、大數(shù)據(jù)等先進(jìn)技術(shù)手段，對(duì)車輛的銷售過程和車主服務(wù)過程進(jìn)行升級(jí)賦能，進(jìn)而重塑汽車經(jīng)銷商數(shù)字營(yíng)銷與服務(wù)能力，給實(shí)際經(jīng)營(yíng)帶來(lái)了意想不到的良好效果。</span></p><p style="margin: 0pt 8px; max-width: 100%; clear: both; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; white-space: normal; font-size: 11pt; color: rgb(73, 73, 73); line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span data-shimo-docs="[[20,"11月25日14:00，金蝶車商悅高端“思享會(huì)”在南京頤和芥子園酒店舉行，本次大會(huì)以“鏈接用戶，數(shù)啟未來(lái)”為主題，與南京地區(qū)的多家汽車經(jīng)銷商集團(tuán)，一同探討疫情和經(jīng)濟(jì)雙重壓力的新局勢(shì)下，汽車企業(yè)的數(shù)字化經(jīng)營(yíng)之道！"],[20,"\n","24:\"0HhO\""],[20,"（全景）"],[20,"\n","24:\"dZLK\"|7:1"],[20,"會(huì)議伊始，"],[20,"金蝶車商悅總經(jīng)理曾新華先生對(duì)所有來(lái)賓表示歡迎，","8:1"],[20,"并對(duì)當(dāng)前汽車行業(yè)的發(fā)展現(xiàn)狀及困局，提出了自己的思考。曾新華認(rèn)為，未來(lái)3-5年將是汽車產(chǎn)業(yè)攻堅(jiān)克難的關(guān)鍵階段，眾多車企在探索過程中，開始對(duì)汽車產(chǎn)業(yè)鏈的模式做出了變革嘗試，過去“以車企為中心” 的結(jié)構(gòu)形式，將逐步轉(zhuǎn)向“研發(fā)、生產(chǎn)、營(yíng)銷、服務(wù)均以用戶為中心”的模式 。同樣，經(jīng)銷商也面臨角色的轉(zhuǎn)型，它將是從銷售產(chǎn)品轉(zhuǎn)向服務(wù)消費(fèi)者，圍繞客戶生命周期，構(gòu)建線上線下融合發(fā)展的新數(shù)字化觸點(diǎn)，從而催生出“人·車·生活” 相關(guān)的新商業(yè)模式。"],[20,"\n","24:\"k4jk\""],[20,"（嘉賓照片）"],[20,"\n","24:\"0Nqn\"|7:1"],[20,"\n","24:\"UNMu\""],[20,"隨后，本次“思享會(huì)”的特邀嘉賓，"],[20,"浙江大學(xué)市場(chǎng)營(yíng)銷學(xué)系助理教授錢悅","8:1"],[20,"發(fā)表了《零售數(shù)字化轉(zhuǎn)型》的主題演講！近幾年，隨著移動(dòng)網(wǎng)民的的逐漸增長(zhǎng)，線上零售業(yè)務(wù)發(fā)展迅速。線下實(shí)體店的數(shù)字化經(jīng)營(yíng)不僅是簡(jiǎn)單的開辟線上渠道，而是利用消費(fèi)者產(chǎn)生數(shù)據(jù)，是將商業(yè)問題轉(zhuǎn)換成數(shù)據(jù)問題，通過數(shù)據(jù)分析得出的結(jié)果最終應(yīng)用到商業(yè)中來(lái)。汽車經(jīng)銷商應(yīng)當(dāng)在數(shù)字化的基礎(chǔ)上，打造線上線下相結(jié)合的全渠道經(jīng)營(yíng)模式。\n"],[20,{"gallery":"https://uploader.shimo.im/f/DuWAjIEEauGKexIP.png!thumbnail"},"29:0|30:0|3:\"834\"|4:\"auto\"|crop:\"\"|frame:\"none\"|ori-height:\"306\"|ori-width:\"834\""],[20,"\n","24:\"CzqB\""],[20,"\n","24:\"tbdk\""],[20,"（嘉賓照片）"],[20,"\n","24:\"byI6\"|7:1"],[20,"\n","24:\"ycSH\"|7:1"],[20,"作為南京汽車經(jīng)銷商代表企業(yè)，朗馳集團(tuán)信息部負(fù)責(zé)人李響為大家分享了《朗馳集團(tuán)數(shù)字化運(yùn)營(yíng)實(shí)踐》。自2000年起，朗馳就開始了信息化建設(shè)的道路，從金蝶EAS系統(tǒng)到微信CRM，從金蝶云之家再到如今的客服管理系統(tǒng)，一直以來(lái)均與金蝶保持著深入探索，共同進(jìn)步的合作關(guān)系。朗馳的信息化建設(shè)是以客戶為中心，打造線上線下一體化的互聯(lián)網(wǎng)營(yíng)銷平臺(tái)，助力有效地挖掘客戶價(jià)值；打造業(yè)財(cái)稅一體化系統(tǒng)，強(qiáng)化資源整合和共享，實(shí)現(xiàn)集團(tuán)精細(xì)化管控。未來(lái)，仍需繼續(xù)構(gòu)建高效可持續(xù)的，適合自身發(fā)展的成長(zhǎng)路徑，為新階段提供強(qiáng)有力的支撐！"],[20,"\n","24:\"TIIc\""],[20,"（嘉賓照片）"],[20,"\n","24:\"UTri\""],[20,"\n","24:\"kCZ5\""],[20,"會(huì)議中，來(lái)自"],[20,"百?gòu)?qiáng)經(jīng)銷商的信息負(fù)責(zé)人，帶來(lái)","8:1"],[20,"了《新時(shí)代汽車經(jīng)銷商如何轉(zhuǎn)型升級(jí)》的主題演講。在信息化發(fā)展到數(shù)字化的新局勢(shì)下，經(jīng)銷商也需從信息化管控升級(jí)到數(shù)字化賦能的模式，數(shù)字化給業(yè)務(wù)發(fā)展提供了更大的想象空間！以互聯(lián)網(wǎng)為依托，通過運(yùn)用APP、呼叫平臺(tái)、大數(shù)據(jù)等先進(jìn)技術(shù)手段，對(duì)車輛的銷售過程和車主服務(wù)過程進(jìn)行升級(jí)賦能，進(jìn)而重塑汽車經(jīng)銷商數(shù)字營(yíng)銷與服務(wù)能力，給實(shí)際經(jīng)營(yíng)帶來(lái)了意想不到的良好效果。"],[20,"\n","24:\"sP68\""],[20,"張曉宇總結(jié)到，（嘉賓照片）"],[20,"\n","24:\"MSXf\"|7:1"],[20,"\n","24:\"q8ts\""],[20,"\n","24:\"C5Wx\"|7:1"],[20,"\n","24:\"init\""],[20,"本次活動(dòng)，各位嘉賓以思想的碰撞，經(jīng)驗(yàn)的分享，相互交流行業(yè)轉(zhuǎn)型與發(fā)展的新突破，取得學(xué)術(shù)與實(shí)戰(zhàn)的雙重收獲。車商悅將一如既往的秉承為客戶創(chuàng)造價(jià)值的理念，與眾多經(jīng)銷商一同探索前行。未來(lái)，車商悅將在全國(guó)多地繼續(xù)舉辦“思享會(huì)”活動(dòng)，邀請(qǐng)更多專業(yè)學(xué)者和行業(yè)大咖，與汽車同仁一起激蕩思想，讓汽車行業(yè)更加主動(dòng)擁抱變革，加速數(shù)字化轉(zhuǎn)型，在新經(jīng)濟(jì)的浪潮中，構(gòu)建屬于自己的數(shù)字戰(zhàn)斗力！"],[20,"\n","24:\"wQXa\""],[20," "],[20,"\n","24:\"bwBv\""],[20,"\n","24:\"Pcgo\""]]" style="max-width: 100%; font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"> </span></p><p style="margin-top: 0px; margin-bottom: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(51, 51, 51); font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; white-space: normal; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><img src="http://www.zg32.cn/group1/M00/2A/91/CvYhq1_AmS2AUjGnABFQIIURDKk336.png" _src="http://www.zg32.cn/group1/M00/2A/91/CvYhq1_AmS2AUjGnABFQIIURDKk336.png"/></p><p style="margin: 0pt 8px; max-width: 100%; clear: both; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; white-space: normal; font-size: 11pt; color: rgb(73, 73, 73); line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span data-shimo-docs="[[20,"11月25日14:00，金蝶車商悅高端“思享會(huì)”在南京頤和芥子園酒店舉行，本次大會(huì)以“鏈接用戶，數(shù)啟未來(lái)”為主題，與南京地區(qū)的多家汽車經(jīng)銷商集團(tuán)，一同探討疫情和經(jīng)濟(jì)雙重壓力的新局勢(shì)下，汽車企業(yè)的數(shù)字化經(jīng)營(yíng)之道！"],[20,"\n","24:\"0HhO\""],[20,"（全景）"],[20,"\n","24:\"dZLK\"|7:1"],[20,"會(huì)議伊始，"],[20,"金蝶車商悅總經(jīng)理曾新華先生對(duì)所有來(lái)賓表示歡迎，","8:1"],[20,"并對(duì)當(dāng)前汽車行業(yè)的發(fā)展現(xiàn)狀及困局，提出了自己的思考。曾新華認(rèn)為，未來(lái)3-5年將是汽車產(chǎn)業(yè)攻堅(jiān)克難的關(guān)鍵階段，眾多車企在探索過程中，開始對(duì)汽車產(chǎn)業(yè)鏈的模式做出了變革嘗試，過去“以車企為中心” 的結(jié)構(gòu)形式，將逐步轉(zhuǎn)向“研發(fā)、生產(chǎn)、營(yíng)銷、服務(wù)均以用戶為中心”的模式 。同樣，經(jīng)銷商也面臨角色的轉(zhuǎn)型，它將是從銷售產(chǎn)品轉(zhuǎn)向服務(wù)消費(fèi)者，圍繞客戶生命周期，構(gòu)建線上線下融合發(fā)展的新數(shù)字化觸點(diǎn)，從而催生出“人·車·生活” 相關(guān)的新商業(yè)模式。"],[20,"\n","24:\"k4jk\""],[20,"（嘉賓照片）"],[20,"\n","24:\"0Nqn\"|7:1"],[20,"\n","24:\"UNMu\""],[20,"隨后，本次“思享會(huì)”的特邀嘉賓，"],[20,"浙江大學(xué)市場(chǎng)營(yíng)銷學(xué)系助理教授錢悅","8:1"],[20,"發(fā)表了《零售數(shù)字化轉(zhuǎn)型》的主題演講！近幾年，隨著移動(dòng)網(wǎng)民的的逐漸增長(zhǎng)，線上零售業(yè)務(wù)發(fā)展迅速。線下實(shí)體店的數(shù)字化經(jīng)營(yíng)不僅是簡(jiǎn)單的開辟線上渠道，而是利用消費(fèi)者產(chǎn)生數(shù)據(jù)，是將商業(yè)問題轉(zhuǎn)換成數(shù)據(jù)問題，通過數(shù)據(jù)分析得出的結(jié)果最終應(yīng)用到商業(yè)中來(lái)。汽車經(jīng)銷商應(yīng)當(dāng)在數(shù)字化的基礎(chǔ)上，打造線上線下相結(jié)合的全渠道經(jīng)營(yíng)模式。\n"],[20,{"gallery":"https://uploader.shimo.im/f/DuWAjIEEauGKexIP.png!thumbnail"},"29:0|30:0|3:\"834\"|4:\"auto\"|crop:\"\"|frame:\"none\"|ori-height:\"306\"|ori-width:\"834\""],[20,"\n","24:\"CzqB\""],[20,"\n","24:\"tbdk\""],[20,"（嘉賓照片）"],[20,"\n","24:\"byI6\"|7:1"],[20,"\n","24:\"ycSH\"|7:1"],[20,"作為南京汽車經(jīng)銷商代表企業(yè)，朗馳集團(tuán)信息部負(fù)責(zé)人李響為大家分享了《朗馳集團(tuán)數(shù)字化運(yùn)營(yíng)實(shí)踐》。自2000年起，朗馳就開始了信息化建設(shè)的道路，從金蝶EAS系統(tǒng)到微信CRM，從金蝶云之家再到如今的客服管理系統(tǒng)，一直以來(lái)均與金蝶保持著深入探索，共同進(jìn)步的合作關(guān)系。朗馳的信息化建設(shè)是以客戶為中心，打造線上線下一體化的互聯(lián)網(wǎng)營(yíng)銷平臺(tái)，助力有效地挖掘客戶價(jià)值；打造業(yè)財(cái)稅一體化系統(tǒng)，強(qiáng)化資源整合和共享，實(shí)現(xiàn)集團(tuán)精細(xì)化管控。未來(lái)，仍需繼續(xù)構(gòu)建高效可持續(xù)的，適合自身發(fā)展的成長(zhǎng)路徑，為新階段提供強(qiáng)有力的支撐！"],[20,"\n","24:\"TIIc\""],[20,"（嘉賓照片）"],[20,"\n","24:\"UTri\""],[20,"\n","24:\"kCZ5\""],[20,"會(huì)議中，來(lái)自"],[20,"百?gòu)?qiáng)經(jīng)銷商的信息負(fù)責(zé)人，帶來(lái)","8:1"],[20,"了《新時(shí)代汽車經(jīng)銷商如何轉(zhuǎn)型升級(jí)》的主題演講。在信息化發(fā)展到數(shù)字化的新局勢(shì)下，經(jīng)銷商也需從信息化管控升級(jí)到數(shù)字化賦能的模式，數(shù)字化給業(yè)務(wù)發(fā)展提供了更大的想象空間！以互聯(lián)網(wǎng)為依托，通過運(yùn)用APP、呼叫平臺(tái)、大數(shù)據(jù)等先進(jìn)技術(shù)手段，對(duì)車輛的銷售過程和車主服務(wù)過程進(jìn)行升級(jí)賦能，進(jìn)而重塑汽車經(jīng)銷商數(shù)字營(yíng)銷與服務(wù)能力，給實(shí)際經(jīng)營(yíng)帶來(lái)了意想不到的良好效果。"],[20,"\n","24:\"sP68\""],[20,"張曉宇總結(jié)到，（嘉賓照片）"],[20,"\n","24:\"MSXf\"|7:1"],[20,"\n","24:\"q8ts\""],[20,"\n","24:\"C5Wx\"|7:1"],[20,"\n","24:\"init\""],[20,"本次活動(dòng)，各位嘉賓以思想的碰撞，經(jīng)驗(yàn)的分享，相互交流行業(yè)轉(zhuǎn)型與發(fā)展的新突破，取得學(xué)術(shù)與實(shí)戰(zhàn)的雙重收獲。車商悅將一如既往的秉承為客戶創(chuàng)造價(jià)值的理念，與眾多經(jīng)銷商一同探索前行。未來(lái)，車商悅將在全國(guó)多地繼續(xù)舉辦“思享會(huì)”活動(dòng)，邀請(qǐng)更多專業(yè)學(xué)者和行業(yè)大咖，與汽車同仁一起激蕩思想，讓汽車行業(yè)更加主動(dòng)擁抱變革，加速數(shù)字化轉(zhuǎn)型，在新經(jīng)濟(jì)的浪潮中，構(gòu)建屬于自己的數(shù)字戰(zhàn)斗力！"],[20,"\n","24:\"wQXa\""],[20," "],[20,"\n","24:\"bwBv\""],[20,"\n","24:\"Pcgo\""]]" style="max-width: 100%; font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"></span><br style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></p><p style="margin: 0pt 8px; max-width: 100%; clear: both; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; white-space: normal; font-size: 11pt; color: rgb(73, 73, 73); line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></p><p style="margin: 0pt 8px; max-width: 100%; clear: both; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; white-space: normal; font-size: 11pt; color: rgb(73, 73, 73); line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span data-shimo-docs="[[20,"11月25日14:00，金蝶車商悅高端“思享會(huì)”在南京頤和芥子園酒店舉行，本次大會(huì)以“鏈接用戶，數(shù)啟未來(lái)”為主題，與南京地區(qū)的多家汽車經(jīng)銷商集團(tuán)，一同探討疫情和經(jīng)濟(jì)雙重壓力的新局勢(shì)下，汽車企業(yè)的數(shù)字化經(jīng)營(yíng)之道！"],[20,"\n","24:\"0HhO\""],[20,"（全景）"],[20,"\n","24:\"dZLK\"|7:1"],[20,"會(huì)議伊始，"],[20,"金蝶車商悅總經(jīng)理曾新華先生對(duì)所有來(lái)賓表示歡迎，","8:1"],[20,"并對(duì)當(dāng)前汽車行業(yè)的發(fā)展現(xiàn)狀及困局，提出了自己的思考。曾新華認(rèn)為，未來(lái)3-5年將是汽車產(chǎn)業(yè)攻堅(jiān)克難的關(guān)鍵階段，眾多車企在探索過程中，開始對(duì)汽車產(chǎn)業(yè)鏈的模式做出了變革嘗試，過去“以車企為中心” 的結(jié)構(gòu)形式，將逐步轉(zhuǎn)向“研發(fā)、生產(chǎn)、營(yíng)銷、服務(wù)均以用戶為中心”的模式 。同樣，經(jīng)銷商也面臨角色的轉(zhuǎn)型，它將是從銷售產(chǎn)品轉(zhuǎn)向服務(wù)消費(fèi)者，圍繞客戶生命周期，構(gòu)建線上線下融合發(fā)展的新數(shù)字化觸點(diǎn)，從而催生出“人·車·生活” 相關(guān)的新商業(yè)模式。"],[20,"\n","24:\"k4jk\""],[20,"（嘉賓照片）"],[20,"\n","24:\"0Nqn\"|7:1"],[20,"\n","24:\"UNMu\""],[20,"隨后，本次“思享會(huì)”的特邀嘉賓，"],[20,"浙江大學(xué)市場(chǎng)營(yíng)銷學(xué)系助理教授錢悅","8:1"],[20,"發(fā)表了《零售數(shù)字化轉(zhuǎn)型》的主題演講！近幾年，隨著移動(dòng)網(wǎng)民的的逐漸增長(zhǎng)，線上零售業(yè)務(wù)發(fā)展迅速。線下實(shí)體店的數(shù)字化經(jīng)營(yíng)不僅是簡(jiǎn)單的開辟線上渠道，而是利用消費(fèi)者產(chǎn)生數(shù)據(jù)，是將商業(yè)問題轉(zhuǎn)換成數(shù)據(jù)問題，通過數(shù)據(jù)分析得出的結(jié)果最終應(yīng)用到商業(yè)中來(lái)。汽車經(jīng)銷商應(yīng)當(dāng)在數(shù)字化的基礎(chǔ)上，打造線上線下相結(jié)合的全渠道經(jīng)營(yíng)模式。\n"],[20,{"gallery":"https://uploader.shimo.im/f/DuWAjIEEauGKexIP.png!thumbnail"},"29:0|30:0|3:\"834\"|4:\"auto\"|crop:\"\"|frame:\"none\"|ori-height:\"306\"|ori-width:\"834\""],[20,"\n","24:\"CzqB\""],[20,"\n","24:\"tbdk\""],[20,"（嘉賓照片）"],[20,"\n","24:\"byI6\"|7:1"],[20,"\n","24:\"ycSH\"|7:1"],[20,"作為南京汽車經(jīng)銷商代表企業(yè)，朗馳集團(tuán)信息部負(fù)責(zé)人李響為大家分享了《朗馳集團(tuán)數(shù)字化運(yùn)營(yíng)實(shí)踐》。自2000年起，朗馳就開始了信息化建設(shè)的道路，從金蝶EAS系統(tǒng)到微信CRM，從金蝶云之家再到如今的客服管理系統(tǒng)，一直以來(lái)均與金蝶保持著深入探索，共同進(jìn)步的合作關(guān)系。朗馳的信息化建設(shè)是以客戶為中心，打造線上線下一體化的互聯(lián)網(wǎng)營(yíng)銷平臺(tái)，助力有效地挖掘客戶價(jià)值；打造業(yè)財(cái)稅一體化系統(tǒng)，強(qiáng)化資源整合和共享，實(shí)現(xiàn)集團(tuán)精細(xì)化管控。未來(lái)，仍需繼續(xù)構(gòu)建高效可持續(xù)的，適合自身發(fā)展的成長(zhǎng)路徑，為新階段提供強(qiáng)有力的支撐！"],[20,"\n","24:\"TIIc\""],[20,"（嘉賓照片）"],[20,"\n","24:\"UTri\""],[20,"\n","24:\"kCZ5\""],[20,"會(huì)議中，來(lái)自"],[20,"百?gòu)?qiáng)經(jīng)銷商的信息負(fù)責(zé)人，帶來(lái)","8:1"],[20,"了《新時(shí)代汽車經(jīng)銷商如何轉(zhuǎn)型升級(jí)》的主題演講。在信息化發(fā)展到數(shù)字化的新局勢(shì)下，經(jīng)銷商也需從信息化管控升級(jí)到數(shù)字化賦能的模式，數(shù)字化給業(yè)務(wù)發(fā)展提供了更大的想象空間！以互聯(lián)網(wǎng)為依托，通過運(yùn)用APP、呼叫平臺(tái)、大數(shù)據(jù)等先進(jìn)技術(shù)手段，對(duì)車輛的銷售過程和車主服務(wù)過程進(jìn)行升級(jí)賦能，進(jìn)而重塑汽車經(jīng)銷商數(shù)字營(yíng)銷與服務(wù)能力，給實(shí)際經(jīng)營(yíng)帶來(lái)了意想不到的良好效果。"],[20,"\n","24:\"sP68\""],[20,"張曉宇總結(jié)到，（嘉賓照片）"],[20,"\n","24:\"MSXf\"|7:1"],[20,"\n","24:\"q8ts\""],[20,"\n","24:\"C5Wx\"|7:1"],[20,"\n","24:\"init\""],[20,"本次活動(dòng)，各位嘉賓以思想的碰撞，經(jīng)驗(yàn)的分享，相互交流行業(yè)轉(zhuǎn)型與發(fā)展的新突破，取得學(xué)術(shù)與實(shí)戰(zhàn)的雙重收獲。車商悅將一如既往的秉承為客戶創(chuàng)造價(jià)值的理念，與眾多經(jīng)銷商一同探索前行。未來(lái)，車商悅將在全國(guó)多地繼續(xù)舉辦“思享會(huì)”活動(dòng)，邀請(qǐng)更多專業(yè)學(xué)者和行業(yè)大咖，與汽車同仁一起激蕩思想，讓汽車行業(yè)更加主動(dòng)擁抱變革，加速數(shù)字化轉(zhuǎn)型，在新經(jīng)濟(jì)的浪潮中，構(gòu)建屬于自己的數(shù)字戰(zhàn)斗力！"],[20,"\n","24:\"wQXa\""],[20," "],[20,"\n","24:\"bwBv\""],[20,"\n","24:\"Pcgo\""]]" style="max-width: 100%; font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">本次活動(dòng)，各位嘉賓以思想的碰撞，經(jīng)驗(yàn)的分享，相互交流行業(yè)轉(zhuǎn)型與發(fā)展的新突破，取得學(xué)術(shù)與實(shí)戰(zhàn)的雙重收獲。車商悅將一如既往的秉承為客戶創(chuàng)造價(jià)值的理念，與眾多經(jīng)銷商一同探索前行。</span></p><p style="margin: 0pt 8px; max-width: 100%; clear: both; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; white-space: normal; font-size: 11pt; color: rgb(73, 73, 73); line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span data-shimo-docs="[[20,"11月25日14:00，金蝶車商悅高端“思享會(huì)”在南京頤和芥子園酒店舉行，本次大會(huì)以“鏈接用戶，數(shù)啟未來(lái)”為主題，與南京地區(qū)的多家汽車經(jīng)銷商集團(tuán)，一同探討疫情和經(jīng)濟(jì)雙重壓力的新局勢(shì)下，汽車企業(yè)的數(shù)字化經(jīng)營(yíng)之道！"],[20,"\n","24:\"0HhO\""],[20,"（全景）"],[20,"\n","24:\"dZLK\"|7:1"],[20,"會(huì)議伊始，"],[20,"金蝶車商悅總經(jīng)理曾新華先生對(duì)所有來(lái)賓表示歡迎，","8:1"],[20,"并對(duì)當(dāng)前汽車行業(yè)的發(fā)展現(xiàn)狀及困局，提出了自己的思考。曾新華認(rèn)為，未來(lái)3-5年將是汽車產(chǎn)業(yè)攻堅(jiān)克難的關(guān)鍵階段，眾多車企在探索過程中，開始對(duì)汽車產(chǎn)業(yè)鏈的模式做出了變革嘗試，過去“以車企為中心” 的結(jié)構(gòu)形式，將逐步轉(zhuǎn)向“研發(fā)、生產(chǎn)、營(yíng)銷、服務(wù)均以用戶為中心”的模式 。同樣，經(jīng)銷商也面臨角色的轉(zhuǎn)型，它將是從銷售產(chǎn)品轉(zhuǎn)向服務(wù)消費(fèi)者，圍繞客戶生命周期，構(gòu)建線上線下融合發(fā)展的新數(shù)字化觸點(diǎn)，從而催生出“人·車·生活” 相關(guān)的新商業(yè)模式。"],[20,"\n","24:\"k4jk\""],[20,"（嘉賓照片）"],[20,"\n","24:\"0Nqn\"|7:1"],[20,"\n","24:\"UNMu\""],[20,"隨后，本次“思享會(huì)”的特邀嘉賓，"],[20,"浙江大學(xué)市場(chǎng)營(yíng)銷學(xué)系助理教授錢悅","8:1"],[20,"發(fā)表了《零售數(shù)字化轉(zhuǎn)型》的主題演講！近幾年，隨著移動(dòng)網(wǎng)民的的逐漸增長(zhǎng)，線上零售業(yè)務(wù)發(fā)展迅速。線下實(shí)體店的數(shù)字化經(jīng)營(yíng)不僅是簡(jiǎn)單的開辟線上渠道，而是利用消費(fèi)者產(chǎn)生數(shù)據(jù)，是將商業(yè)問題轉(zhuǎn)換成數(shù)據(jù)問題，通過數(shù)據(jù)分析得出的結(jié)果最終應(yīng)用到商業(yè)中來(lái)。汽車經(jīng)銷商應(yīng)當(dāng)在數(shù)字化的基礎(chǔ)上，打造線上線下相結(jié)合的全渠道經(jīng)營(yíng)模式。\n"],[20,{"gallery":"https://uploader.shimo.im/f/DuWAjIEEauGKexIP.png!thumbnail"},"29:0|30:0|3:\"834\"|4:\"auto\"|crop:\"\"|frame:\"none\"|ori-height:\"306\"|ori-width:\"834\""],[20,"\n","24:\"CzqB\""],[20,"\n","24:\"tbdk\""],[20,"（嘉賓照片）"],[20,"\n","24:\"byI6\"|7:1"],[20,"\n","24:\"ycSH\"|7:1"],[20,"作為南京汽車經(jīng)銷商代表企業(yè)，朗馳集團(tuán)信息部負(fù)責(zé)人李響為大家分享了《朗馳集團(tuán)數(shù)字化運(yùn)營(yíng)實(shí)踐》。自2000年起，朗馳就開始了信息化建設(shè)的道路，從金蝶EAS系統(tǒng)到微信CRM，從金蝶云之家再到如今的客服管理系統(tǒng)，一直以來(lái)均與金蝶保持著深入探索，共同進(jìn)步的合作關(guān)系。朗馳的信息化建設(shè)是以客戶為中心，打造線上線下一體化的互聯(lián)網(wǎng)營(yíng)銷平臺(tái)，助力有效地挖掘客戶價(jià)值；打造業(yè)財(cái)稅一體化系統(tǒng)，強(qiáng)化資源整合和共享，實(shí)現(xiàn)集團(tuán)精細(xì)化管控。未來(lái)，仍需繼續(xù)構(gòu)建高效可持續(xù)的，適合自身發(fā)展的成長(zhǎng)路徑，為新階段提供強(qiáng)有力的支撐！"],[20,"\n","24:\"TIIc\""],[20,"（嘉賓照片）"],[20,"\n","24:\"UTri\""],[20,"\n","24:\"kCZ5\""],[20,"會(huì)議中，來(lái)自"],[20,"百?gòu)?qiáng)經(jīng)銷商的信息負(fù)責(zé)人，帶來(lái)","8:1"],[20,"了《新時(shí)代汽車經(jīng)銷商如何轉(zhuǎn)型升級(jí)》的主題演講。在信息化發(fā)展到數(shù)字化的新局勢(shì)下，經(jīng)銷商也需從信息化管控升級(jí)到數(shù)字化賦能的模式，數(shù)字化給業(yè)務(wù)發(fā)展提供了更大的想象空間！以互聯(lián)網(wǎng)為依托，通過運(yùn)用APP、呼叫平臺(tái)、大數(shù)據(jù)等先進(jìn)技術(shù)手段，對(duì)車輛的銷售過程和車主服務(wù)過程進(jìn)行升級(jí)賦能，進(jìn)而重塑汽車經(jīng)銷商數(shù)字營(yíng)銷與服務(wù)能力，給實(shí)際經(jīng)營(yíng)帶來(lái)了意想不到的良好效果。"],[20,"\n","24:\"sP68\""],[20,"張曉宇總結(jié)到，（嘉賓照片）"],[20,"\n","24:\"MSXf\"|7:1"],[20,"\n","24:\"q8ts\""],[20,"\n","24:\"C5Wx\"|7:1"],[20,"\n","24:\"init\""],[20,"本次活動(dòng)，各位嘉賓以思想的碰撞，經(jīng)驗(yàn)的分享，相互交流行業(yè)轉(zhuǎn)型與發(fā)展的新突破，取得學(xué)術(shù)與實(shí)戰(zhàn)的雙重收獲。車商悅將一如既往的秉承為客戶創(chuàng)造價(jià)值的理念，與眾多經(jīng)銷商一同探索前行。未來(lái)，車商悅將在全國(guó)多地繼續(xù)舉辦“思享會(huì)”活動(dòng)，邀請(qǐng)更多專業(yè)學(xué)者和行業(yè)大咖，與汽車同仁一起激蕩思想，讓汽車行業(yè)更加主動(dòng)擁抱變革，加速數(shù)字化轉(zhuǎn)型，在新經(jīng)濟(jì)的浪潮中，構(gòu)建屬于自己的數(shù)字戰(zhàn)斗力！"],[20,"\n","24:\"wQXa\""],[20," "],[20,"\n","24:\"bwBv\""],[20,"\n","24:\"Pcgo\""]]" style="max-width: 100%; font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></span></p><p style="margin: 0pt 8px; max-width: 100%; clear: both; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; white-space: normal; font-size: 11pt; color: rgb(73, 73, 73); line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span data-shimo-docs="[[20,"11月25日14:00，金蝶車商悅高端“思享會(huì)”在南京頤和芥子園酒店舉行，本次大會(huì)以“鏈接用戶，數(shù)啟未來(lái)”為主題，與南京地區(qū)的多家汽車經(jīng)銷商集團(tuán)，一同探討疫情和經(jīng)濟(jì)雙重壓力的新局勢(shì)下，汽車企業(yè)的數(shù)字化經(jīng)營(yíng)之道！"],[20,"\n","24:\"0HhO\""],[20,"（全景）"],[20,"\n","24:\"dZLK\"|7:1"],[20,"會(huì)議伊始，"],[20,"金蝶車商悅總經(jīng)理曾新華先生對(duì)所有來(lái)賓表示歡迎，","8:1"],[20,"并對(duì)當(dāng)前汽車行業(yè)的發(fā)展現(xiàn)狀及困局，提出了自己的思考。曾新華認(rèn)為，未來(lái)3-5年將是汽車產(chǎn)業(yè)攻堅(jiān)克難的關(guān)鍵階段，眾多車企在探索過程中，開始對(duì)汽車產(chǎn)業(yè)鏈的模式做出了變革嘗試，過去“以車企為中心” 的結(jié)構(gòu)形式，將逐步轉(zhuǎn)向“研發(fā)、生產(chǎn)、營(yíng)銷、服務(wù)均以用戶為中心”的模式 。同樣，經(jīng)銷商也面臨角色的轉(zhuǎn)型，它將是從銷售產(chǎn)品轉(zhuǎn)向服務(wù)消費(fèi)者，圍繞客戶生命周期，構(gòu)建線上線下融合發(fā)展的新數(shù)字化觸點(diǎn)，從而催生出“人·車·生活” 相關(guān)的新商業(yè)模式。"],[20,"\n","24:\"k4jk\""],[20,"（嘉賓照片）"],[20,"\n","24:\"0Nqn\"|7:1"],[20,"\n","24:\"UNMu\""],[20,"隨后，本次“思享會(huì)”的特邀嘉賓，"],[20,"浙江大學(xué)市場(chǎng)營(yíng)銷學(xué)系助理教授錢悅","8:1"],[20,"發(fā)表了《零售數(shù)字化轉(zhuǎn)型》的主題演講！近幾年，隨著移動(dòng)網(wǎng)民的的逐漸增長(zhǎng)，線上零售業(yè)務(wù)發(fā)展迅速。線下實(shí)體店的數(shù)字化經(jīng)營(yíng)不僅是簡(jiǎn)單的開辟線上渠道，而是利用消費(fèi)者產(chǎn)生數(shù)據(jù)，是將商業(yè)問題轉(zhuǎn)換成數(shù)據(jù)問題，通過數(shù)據(jù)分析得出的結(jié)果最終應(yīng)用到商業(yè)中來(lái)。汽車經(jīng)銷商應(yīng)當(dāng)在數(shù)字化的基礎(chǔ)上，打造線上線下相結(jié)合的全渠道經(jīng)營(yíng)模式。\n"],[20,{"gallery":"https://uploader.shimo.im/f/DuWAjIEEauGKexIP.png!thumbnail"},"29:0|30:0|3:\"834\"|4:\"auto\"|crop:\"\"|frame:\"none\"|ori-height:\"306\"|ori-width:\"834\""],[20,"\n","24:\"CzqB\""],[20,"\n","24:\"tbdk\""],[20,"（嘉賓照片）"],[20,"\n","24:\"byI6\"|7:1"],[20,"\n","24:\"ycSH\"|7:1"],[20,"作為南京汽車經(jīng)銷商代表企業(yè)，朗馳集團(tuán)信息部負(fù)責(zé)人李響為大家分享了《朗馳集團(tuán)數(shù)字化運(yùn)營(yíng)實(shí)踐》。自2000年起，朗馳就開始了信息化建設(shè)的道路，從金蝶EAS系統(tǒng)到微信CRM，從金蝶云之家再到如今的客服管理系統(tǒng)，一直以來(lái)均與金蝶保持著深入探索，共同進(jìn)步的合作關(guān)系。朗馳的信息化建設(shè)是以客戶為中心，打造線上線下一體化的互聯(lián)網(wǎng)營(yíng)銷平臺(tái)，助力有效地挖掘客戶價(jià)值；打造業(yè)財(cái)稅一體化系統(tǒng)，強(qiáng)化資源整合和共享，實(shí)現(xiàn)集團(tuán)精細(xì)化管控。未來(lái)，仍需繼續(xù)構(gòu)建高效可持續(xù)的，適合自身發(fā)展的成長(zhǎng)路徑，為新階段提供強(qiáng)有力的支撐！"],[20,"\n","24:\"TIIc\""],[20,"（嘉賓照片）"],[20,"\n","24:\"UTri\""],[20,"\n","24:\"kCZ5\""],[20,"會(huì)議中，來(lái)自"],[20,"百?gòu)?qiáng)經(jīng)銷商的信息負(fù)責(zé)人，帶來(lái)","8:1"],[20,"了《新時(shí)代汽車經(jīng)銷商如何轉(zhuǎn)型升級(jí)》的主題演講。在信息化發(fā)展到數(shù)字化的新局勢(shì)下，經(jīng)銷商也需從信息化管控升級(jí)到數(shù)字化賦能的模式，數(shù)字化給業(yè)務(wù)發(fā)展提供了更大的想象空間！以互聯(lián)網(wǎng)為依托，通過運(yùn)用APP、呼叫平臺(tái)、大數(shù)據(jù)等先進(jìn)技術(shù)手段，對(duì)車輛的銷售過程和車主服務(wù)過程進(jìn)行升級(jí)賦能，進(jìn)而重塑汽車經(jīng)銷商數(shù)字營(yíng)銷與服務(wù)能力，給實(shí)際經(jīng)營(yíng)帶來(lái)了意想不到的良好效果。"],[20,"\n","24:\"sP68\""],[20,"張曉宇總結(jié)到，（嘉賓照片）"],[20,"\n","24:\"MSXf\"|7:1"],[20,"\n","24:\"q8ts\""],[20,"\n","24:\"C5Wx\"|7:1"],[20,"\n","24:\"init\""],[20,"本次活動(dòng)，各位嘉賓以思想的碰撞，經(jīng)驗(yàn)的分享，相互交流行業(yè)轉(zhuǎn)型與發(fā)展的新突破，取得學(xué)術(shù)與實(shí)戰(zhàn)的雙重收獲。車商悅將一如既往的秉承為客戶創(chuàng)造價(jià)值的理念，與眾多經(jīng)銷商一同探索前行。未來(lái)，車商悅將在全國(guó)多地繼續(xù)舉辦“思享會(huì)”活動(dòng)，邀請(qǐng)更多專業(yè)學(xué)者和行業(yè)大咖，與汽車同仁一起激蕩思想，讓汽車行業(yè)更加主動(dòng)擁抱變革，加速數(shù)字化轉(zhuǎn)型，在新經(jīng)濟(jì)的浪潮中，構(gòu)建屬于自己的數(shù)字戰(zhàn)斗力！"],[20,"\n","24:\"wQXa\""],[20," "],[20,"\n","24:\"bwBv\""],[20,"\n","24:\"Pcgo\""]]" style="max-width: 100%; font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">未來(lái)，車商悅將在全國(guó)多地繼續(xù)舉辦“思享會(huì)”活動(dòng)，邀請(qǐng)更多專業(yè)學(xué)者和行業(yè)大咖，與汽車同仁一起激蕩思想，讓汽車行業(yè)更加主動(dòng)擁抱變革，加速數(shù)字化轉(zhuǎn)型，在新經(jīng)濟(jì)的浪潮中，構(gòu)建屬于自己的數(shù)字戰(zhàn)斗力！</span></p><p><section style="margin: 0pt 8px; max-width: 100%; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; white-space: normal; font-size: 11pt; color: rgb(73, 73, 73); line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span data-shimo-docs="[[20,"11月25日14:00，金蝶車商悅高端“思享會(huì)”在南京頤和芥子園酒店舉行，本次大會(huì)以“鏈接用戶，數(shù)啟未來(lái)”為主題，與南京地區(qū)的多家汽車經(jīng)銷商集團(tuán)，一同探討疫情和經(jīng)濟(jì)雙重壓力的新局勢(shì)下，汽車企業(yè)的數(shù)字化經(jīng)營(yíng)之道！"],[20,"\n","24:\"0HhO\""],[20,"（全景）"],[20,"\n","24:\"dZLK\"|7:1"],[20,"會(huì)議伊始，"],[20,"金蝶車商悅總經(jīng)理曾新華先生對(duì)所有來(lái)賓表示歡迎，","8:1"],[20,"并對(duì)當(dāng)前汽車行業(yè)的發(fā)展現(xiàn)狀及困局，提出了自己的思考。曾新華認(rèn)為，未來(lái)3-5年將是汽車產(chǎn)業(yè)攻堅(jiān)克難的關(guān)鍵階段，眾多車企在探索過程中，開始對(duì)汽車產(chǎn)業(yè)鏈的模式做出了變革嘗試，過去“以車企為中心” 的結(jié)構(gòu)形式，將逐步轉(zhuǎn)向“研發(fā)、生產(chǎn)、營(yíng)銷、服務(wù)均以用戶為中心”的模式 。同樣，經(jīng)銷商也面臨角色的轉(zhuǎn)型，它將是從銷售產(chǎn)品轉(zhuǎn)向服務(wù)消費(fèi)者，圍繞客戶生命周期，構(gòu)建線上線下融合發(fā)展的新數(shù)字化觸點(diǎn)，從而催生出“人·車·生活” 相關(guān)的新商業(yè)模式。"],[20,"\n","24:\"k4jk\""],[20,"（嘉賓照片）"],[20,"\n","24:\"0Nqn\"|7:1"],[20,"\n","24:\"UNMu\""],[20,"隨后，本次“思享會(huì)”的特邀嘉賓，"],[20,"浙江大學(xué)市場(chǎng)營(yíng)銷學(xué)系助理教授錢悅","8:1"],[20,"發(fā)表了《零售數(shù)字化轉(zhuǎn)型》的主題演講！近幾年，隨著移動(dòng)網(wǎng)民的的逐漸增長(zhǎng)，線上零售業(yè)務(wù)發(fā)展迅速。線下實(shí)體店的數(shù)字化經(jīng)營(yíng)不僅是簡(jiǎn)單的開辟線上渠道，而是利用消費(fèi)者產(chǎn)生數(shù)據(jù)，是將商業(yè)問題轉(zhuǎn)換成數(shù)據(jù)問題，通過數(shù)據(jù)分析得出的結(jié)果最終應(yīng)用到商業(yè)中來(lái)。汽車經(jīng)銷商應(yīng)當(dāng)在數(shù)字化的基礎(chǔ)上，打造線上線下相結(jié)合的全渠道經(jīng)營(yíng)模式。\n"],[20,{"gallery":"https://uploader.shimo.im/f/DuWAjIEEauGKexIP.png!thumbnail"},"29:0|30:0|3:\"834\"|4:\"auto\"|crop:\"\"|frame:\"none\"|ori-height:\"306\"|ori-width:\"834\""],[20,"\n","24:\"CzqB\""],[20,"\n","24:\"tbdk\""],[20,"（嘉賓照片）"],[20,"\n","24:\"byI6\"|7:1"],[20,"\n","24:\"ycSH\"|7:1"],[20,"作為南京汽車經(jīng)銷商代表企業(yè)，朗馳集團(tuán)信息部負(fù)責(zé)人李響為大家分享了《朗馳集團(tuán)數(shù)字化運(yùn)營(yíng)實(shí)踐》。自2000年起，朗馳就開始了信息化建設(shè)的道路，從金蝶EAS系統(tǒng)到微信CRM，從金蝶云之家再到如今的客服管理系統(tǒng)，一直以來(lái)均與金蝶保持著深入探索，共同進(jìn)步的合作關(guān)系。朗馳的信息化建設(shè)是以客戶為中心，打造線上線下一體化的互聯(lián)網(wǎng)營(yíng)銷平臺(tái)，助力有效地挖掘客戶價(jià)值；打造業(yè)財(cái)稅一體化系統(tǒng)，強(qiáng)化資源整合和共享，實(shí)現(xiàn)集團(tuán)精細(xì)化管控。未來(lái)，仍需繼續(xù)構(gòu)建高效可持續(xù)的，適合自身發(fā)展的成長(zhǎng)路徑，為新階段提供強(qiáng)有力的支撐！"],[20,"\n","24:\"TIIc\""],[20,"（嘉賓照片）"],[20,"\n","24:\"UTri\""],[20,"\n","24:\"kCZ5\""],[20,"會(huì)議中，來(lái)自"],[20,"百?gòu)?qiáng)經(jīng)銷商的信息負(fù)責(zé)人，帶來(lái)","8:1"],[20,"了《新時(shí)代汽車經(jīng)銷商如何轉(zhuǎn)型升級(jí)》的主題演講。在信息化發(fā)展到數(shù)字化的新局勢(shì)下，經(jīng)銷商也需從信息化管控升級(jí)到數(shù)字化賦能的模式，數(shù)字化給業(yè)務(wù)發(fā)展提供了更大的想象空間！以互聯(lián)網(wǎng)為依托，通過運(yùn)用APP、呼叫平臺(tái)、大數(shù)據(jù)等先進(jìn)技術(shù)手段，對(duì)車輛的銷售過程和車主服務(wù)過程進(jìn)行升級(jí)賦能，進(jìn)而重塑汽車經(jīng)銷商數(shù)字營(yíng)銷與服務(wù)能力，給實(shí)際經(jīng)營(yíng)帶來(lái)了意想不到的良好效果。"],[20,"\n","24:\"sP68\""],[20,"張曉宇總結(jié)到，（嘉賓照片）"],[20,"\n","24:\"MSXf\"|7:1"],[20,"\n","24:\"q8ts\""],[20,"\n","24:\"C5Wx\"|7:1"],[20,"\n","24:\"init\""],[20,"本次活動(dòng)，各位嘉賓以思想的碰撞，經(jīng)驗(yàn)的分享，相互交流行業(yè)轉(zhuǎn)型與發(fā)展的新突破，取得學(xué)術(shù)與實(shí)戰(zhàn)的雙重收獲。車商悅將一如既往的秉承為客戶創(chuàng)造價(jià)值的理念，與眾多經(jīng)銷商一同探索前行。未來(lái)，車商悅將在全國(guó)多地繼續(xù)舉辦“思享會(huì)”活動(dòng)，邀請(qǐng)更多專業(yè)學(xué)者和行業(yè)大咖，與汽車同仁一起激蕩思想，讓汽車行業(yè)更加主動(dòng)擁抱變革，加速數(shù)字化轉(zhuǎn)型，在新經(jīng)濟(jì)的浪潮中，構(gòu)建屬于自己的數(shù)字戰(zhàn)斗力！"],[20,"\n","24:\"wQXa\""],[20," "],[20,"\n","24:\"bwBv\""],[20,"\n","24:\"Pcgo\""]]" style="max-width: 100%; font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"> </span></section></p><p style="margin-top: 0px; margin-bottom: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(51, 51, 51); font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; white-space: normal; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><img src="http://www.zg32.cn/group1/M00/2A/91/CvYhq1_AmbeAUYcBABwrchRHjD4162.jpg" _src="http://www.zg32.cn/group1/M00/2A/91/CvYhq1_AmbeAUYcBABwrchRHjD4162.jpg"/></p>