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東江汽車：精細化管理新范式

汽車集團管理 經銷商管理系統  瀏覽：2889 發布時間：2020/12/15

<p><br/></p><p><br/></p><section powered-by="xiumi.us" style="padding-right: 12px; padding-left: 12px; max-width: 100%; box-sizing: border-box; white-space: normal; line-height: 2; overflow-wrap: break-word !important;"><section style="max-width: 100%; box-sizing: border-box; color: rgb(89, 86, 86); font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 13px; letter-spacing: 1px; min-height: 1em; text-align: center; line-height: normal; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(123, 127, 131); font-family: PingFangTC-Light; font-size: 12px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">· 服務車商，悅享云端 · </span></section><section style="max-width: 100%; box-sizing: border-box; min-height: 1em; text-align: center; line-height: normal; overflow-wrap: break-word !important;"><span style="max-width: 100%; letter-spacing: 1px; height: 274px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><img src="http://www.zg32.cn/group1/M00/2B/8F/CvYhHV_YUtWAYatbAAOLEzsDN0g25.jpeg" _src="http://www.zg32.cn/group1/M00/2B/8F/CvYhHV_YUtWAYatbAAOLEzsDN0g25.jpeg"/></span></section></section><p></p><section style="margin-right: 8px; margin-left: 8px; max-width: 100%; box-sizing: border-box; white-space: normal; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; line-height: normal; overflow-wrap: break-word !important;"><section style="max-width: 100%; box-sizing: border-box; display: inline-block; width: 677px; vertical-align: top; background-color: rgba(0, 0, 0, 0); overflow-wrap: break-word !important;"><section powered-by="xiumi.us" style="margin-top: 10px; margin-bottom: 10px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;"><section style="max-width: 100%; box-sizing: border-box; display: inline-block; width: 677px; vertical-align: top; background-color: rgb(248, 248, 248); overflow-wrap: break-word !important;"><section powered-by="xiumi.us" style="max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;"><section style="margin-top: 20px; margin-bottom: 20px; max-width: 100%; box-sizing: border-box; display: flex; flex-flow: row nowrap; overflow-wrap: break-word !important;"><section style="margin-right: 30px; margin-left: 30px; max-width: 100%; box-sizing: border-box; display: inline-block; width: auto; vertical-align: top; flex: 100 100 0%; height: auto; align-self: flex-start; overflow-wrap: break-word !important;"><section powered-by="xiumi.us" style="max-width: 100%; box-sizing: border-box; font-size: 15px; color: rgb(139, 139, 139); letter-spacing: 1px; line-height: 1.8; overflow-wrap: break-word !important;"><p style="margin-top: 0px; margin-bottom: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">每個行業、每個企業，都是從早期的粗放式管理，向后期的精細化運營升級。</p></section></section></section></section></section></section></section></section><section style="margin-right: 8px; margin-left: 8px; max-width: 100%; box-sizing: border-box; white-space: normal; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; line-height: normal; overflow-wrap: break-word !important;"><section style="margin-top: 10px; margin-bottom: 10px; max-width: 100%; box-sizing: border-box; display: flex; flex-flow: row nowrap; text-align: right; justify-content: flex-end; overflow-wrap: break-word !important;"><section style="max-width: 100%; box-sizing: border-box; display: inline-block; vertical-align: bottom; width: auto; align-self: flex-end; min-width: 10%; flex: 0 0 auto; height: auto; overflow-wrap: break-word !important;"><section powered-by="xiumi.us" style="max-width: 100%; box-sizing: border-box; justify-content: flex-end; transform: translate3d(-12px, 0px, 0px); overflow-wrap: break-word !important;"><section style="max-width: 100%; box-sizing: border-box; background-color: rgb(69, 85, 141); height: 3px; overflow-wrap: break-word !important;"><section style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><svg viewbox="0 0 1 1" style="float:left;line-height:0;width:0;vertical-align:top;"></svg></section></section></section></section></section></section><section powered-by="xiumi.us" style="padding-right: 12px; padding-left: 12px; max-width: 100%; box-sizing: border-box; white-space: normal; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 13px; line-height: 2; letter-spacing: 1px; color: rgb(89, 86, 86); overflow-wrap: break-word !important;"><p style="margin-top: 0px; margin-bottom: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; text-align: right; overflow-wrap: break-word !important;"><strong style="max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;">封面來源 </strong>| pexels</p><p style="margin-top: 0px; margin-bottom: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; text-align: right; overflow-wrap: break-word !important;"><span style="max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;"><strong style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">文</strong>| 小悅悅</span></p><p style="margin-top: 0px; margin-bottom: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; text-align: right; overflow-wrap: break-word !important;"><span style="max-width: 100%; text-align: left; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></span></p><p style="margin: 0px 8px; max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></p></section><p></p><p style="margin: 0px 8px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">1999年，本田在廣州開設了國內第一家汽車4S店，憑借高度職業化的氛圍、保養良好的服務設施、充足的零配件供應、及時的跟蹤服務體系，迅速收獲廣大客戶的信賴。這種曾被廣泛認為是</span><strong style="max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; white-space: normal; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(51, 161, 219); box-sizing: border-box !important; overflow-wrap: break-word !important;">當時最先進的汽車服務體系</span></strong><span style="max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">，伴隨著過去20年汽車銷量的快速增長，取得了爆發式的發展。</span></p><p style="margin: 0px 8px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"> </span></p><p style="margin: 0px 8px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">彼時，還在經營東江橋汽車修理廠的陳國良，憑借敏銳的行業嗅覺，看到龐大汽車消費市場背后，對專業、規范服務的強烈需求，<strong style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">而這種“四位一體”的汽車特許經營模式將更能適應市場與用戶的需求。</strong>迎合時代發展的趨勢，</span><strong style="max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; white-space: normal; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(51, 161, 219); box-sizing: border-box !important; overflow-wrap: break-word !important;">陳國良迅速調整戰略，扎根4S行業</span></strong><span style="max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">，開啟了東江汽車管理服務有限公司（以下簡稱東江汽車）的全新發展征程。</span></p><p style="margin: 0px 8px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"> </span></p><p style="margin: 0px 8px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">如今的東江汽車，擁有20余家全資和控股子公司，經營著<strong style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">沃爾沃、一汽大眾、捷達、北京現代、領克、廣汽菲克、哈弗、吉利、傳祺</strong>等汽車品牌，業務覆蓋浙江嘉興、余姚、慈溪、湖州等地區，是具有廣泛知名度和美譽度的經銷商集團。</span></p><p style="margin: 0px 8px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></span></p><p style="margin: 0px 8px; max-width: 100%; clear: both; min-height: 1em; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><img src="http://www.zg32.cn/group1/M00/2B/8F/CvYhHV_YUvWAD9SaAARsqbmBgVA683.jpg" _src="http://www.zg32.cn/group1/M00/2B/8F/CvYhHV_YUvWAD9SaAARsqbmBgVA683.jpg"/></p><p style="margin: 0px 8px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"></span></p><p></p><section style="margin-right: 8px; margin-left: 8px; max-width: 100%; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(136, 136, 136); font-family: PingFangTC-Light; font-size: 12px; letter-spacing: 0.5px; box-sizing: border-box !important; overflow-wrap: break-word !important;">圖片來源：</span><span style="max-width: 100%; color: rgb(136, 136, 136); font-family: PingFangTC-Light; font-size: 12px; letter-spacing: 0.5px; box-sizing: border-box !important; overflow-wrap: break-word !important;">東江汽車北京現代4S店</span></section><section style="margin-right: 8px; margin-left: 8px; max-width: 100%; text-align: justify; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"> </span></section><p></p><p style="margin: 0px 8px; max-width: 100%; clear: both; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; font-size: 36px; color: rgb(61, 61, 61); box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">01</strong></span></p><p style="margin: 0px 8px; max-width: 100%; clear: both; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="max-width: 100%; color: rgb(61, 61, 61); font-size: 20px; letter-spacing: 0.5px; box-sizing: border-box !important; overflow-wrap: break-word !important;">與時代同行，數字化轉型的決心</strong></p><p></p><section style="margin-right: 8px; margin-left: 8px; max-width: 100%; text-align: justify; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"> </span></section><p></p><p style="margin: 0px 8px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">近年來，國內汽車市場銷量持續下滑，4S行業的競爭日趨激烈，銷量、產值、利潤都在大幅下降，加之疫情的影響，使得整個流通行業更是雪上加霜。</span></p><p style="margin: 0px 8px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></p><p style="margin: 0px 8px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">“年初將近兩個月的時間，我們的門店銷售基本是停滯的。”</span><span style="max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">東江汽車董事長助理李國貞回</span><span style="max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">憶道。</span><span style="max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">“</span><strong style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">但這個契機也驗證了東江的直覺是對的，數字化轉型勢在必行。</span></strong><span style="max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">線下門店不能動，線上服務可以運轉，集團組織大家線上辦公，密切聯系客戶。</span><span style="max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">”</span></p><p style="margin: 0px 8px; max-width: 100%; clear: both; min-height: 1em; text-align: center; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></p><p style="text-align: center; margin: 0px 8px; max-width: 100%; clear: both; min-height: 1em; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><img src="http://www.zg32.cn/group1/M00/2B/95/CvYhq1_YVzKARqLxAAs7OOcFD24529.jpg" _src="http://www.zg32.cn/group1/M00/2B/95/CvYhq1_YVzKARqLxAAs7OOcFD24529.jpg"/><strong style="max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; white-space: normal; box-sizing: border-box !important; overflow-wrap: break-word !important;"></strong></p><p style="margin: 0px 8px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br/></p><p style="margin: 0px 8px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">相對于其他行業，汽車流通領域整體上還是比較傳統的。大部分汽車4S店缺少自己的管理軟件，對<strong style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">整車銷售、維修產值、客戶現狀、潛在客戶</strong>等這些關系到企業競爭力和利潤的重要數據，都缺少科學專業的統計和分析。當大環境不景氣時，這些將成為企業能否盈利，甚至生存的關鍵。</span></p><p style="margin: 0px 8px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"> </span></p><p style="margin: 0px 8px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">在東江汽車看來，<strong style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">每個行業、每個企業都是從早期的粗放式管理向后期的精細化運營不斷升級。</strong>企業只有緊跟這種發展趨勢，才不會被市場所淘汰。數字化時代的管理模式有更高的優化空間，通過對企業數據加以分析，從而提升運營效率，反哺業務，這已成為東江內部的共識。</span></p><p style="margin: 0px 8px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"> </span></p><p style="margin: 0px 8px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">“如今大數據時代，數據對于企業的重要性不言而喻，面對前所未有的大環境變化與壓力，大家都在苦惱怎么辦時，</span><strong style="max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; white-space: normal; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(51, 161, 219); box-sizing: border-box !important; overflow-wrap: break-word !important;">我們啟動了關鍵性的戰略方向調整，聚焦數字化的轉型</span></strong><span style="max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">，<strong style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">更加堅信汽車經銷商用自己的系統，</strong><strong style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">管理</strong><strong style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">自己的客戶，是企業發展的關鍵，這也是數字化轉型對汽車4s行業最大的價值所在。</strong>”東江汽車信息化負責人毛世波向我們介紹到。</span></p><p style="margin: 0px 8px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"> </span></p><p></p><section style="margin-right: 8px; margin-left: 8px; max-width: 100%; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><img src="http://www.zg32.cn/group2/M00/07/BC/CvYhHV_YV02AKQ3gAAwYoxMp1Dg442.jpg" _src="http://www.zg32.cn/group2/M00/07/BC/CvYhHV_YV02AKQ3gAAwYoxMp1Dg442.jpg"/></section><p></p><p style="margin-top: 0px; margin-bottom: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></p><p></p><section style="margin-right: 8px; margin-left: 8px; max-width: 100%; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section><p></p><p style="margin: 0px 8px; max-width: 100%; clear: both; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; font-size: 36px; color: rgb(61, 61, 61); box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">02</strong></span></p><p style="margin: 0px 8px; max-width: 100%; clear: both; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(61, 61, 61); font-size: 20px; letter-spacing: 0.5px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">經銷商內部管控之困</strong></span></p><p></p><section style="margin-right: 8px; margin-left: 8px; max-width: 100%; text-align: justify; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></span></section><p></p><p style="margin: 0px 8px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">下定決心進行整個集團的數字化轉型，是因為東江汽車深刻感受到，業務發展受到的阻力越來越大。<br style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></span></p><p style="margin: 0px 8px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"> </span></p><p style="margin: 0px 8px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">作為經營著近十個品牌，在不同地區擁有二十余家門店的經銷商集團，東江汽車內部要同時應用多種DMS系統、營銷系統和管理系統。</span><strong style="max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; white-space: normal; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(51, 161, 219); box-sizing: border-box !important; overflow-wrap: break-word !important;">這些系統都是單點建設，統計口徑不一致，數據匯總靠人工</span></strong><span style="max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">，導致集團內部各門店、各部門之間產生大量數據孤島，無法實現業務協同。這不僅使得內部管理成本大幅上升，更嚴重影響業務規模的擴大和經營效率的提升。</span></p><p></p><section style="margin-right: 8px; margin-left: 8px; max-width: 100%; text-align: justify; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></span></section><section data-tools="135編輯器" data-id="100777" style="max-width: 100%; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; caret-color: rgb(0, 0, 0); box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin: 10px 16px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin-left: 10px; max-width: 100%; display: flex; justify-content: flex-start; align-items: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="max-width: 100%; box-sizing: border-box; width: 10px; height: 10px; background-color: rgb(55, 131, 199); overflow: hidden; overflow-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section><section data-brushtype="text" style="padding: 4px 1em; max-width: 100%; box-sizing: border-box; font-size: 15px; letter-spacing: 1.5px; color: rgb(24, 112, 190); font-weight: bold; overflow-wrap: break-word !important;"><span style="max-width: 100%; font-family: PingFangSC-Light; box-sizing: border-box !important; overflow-wrap: break-word !important;">發展阻力</span></section></section></section></section><section data-tools="135編輯器" data-id="100777" style="max-width: 100%; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; caret-color: rgb(0, 0, 0); box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin-top: 10px; margin-right: 16px; margin-left: 16px; padding-right: 14px; padding-bottom: 4px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;"><section style="max-width: 100%; display: flex; flex-direction: column; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin-bottom: 7px; margin-left: 6px; max-width: 100%; height: 1px; background-color: rgb(55, 131, 199); display: flex; justify-content: flex-start; overflow: hidden; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section><section style="max-width: 100%; display: flex; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin-bottom: -5px; margin-left: 6px; max-width: 100%; box-sizing: border-box; width: 1px; background-color: rgb(55, 131, 199); flex-shrink: 0; transform: rotate(0deg); overflow-wrap: break-word !important;"><section style="max-width: 100%; box-sizing: border-box; width: 1px; height: 1px; overflow: hidden; overflow-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section></section><section style="margin-right: -8px; max-width: 100%; flex: 1 1 0%; text-align: center; background-color: rgb(246, 249, 253); box-sizing: border-box !important; overflow-wrap: break-word !important;"><section data-autoskip="1" style="padding: 1em 1.4em 1em 1em; max-width: 100%; text-align: justify; line-height: 1.75em; letter-spacing: 1.5px; font-size: 14px; color: rgb(24, 112, 190); box-sizing: border-box !important; overflow-wrap: break-word !important;"><p style="margin-top: 0px; margin-bottom: 10px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; font-size: 15px; font-family: PingFangSC-Light; box-sizing: border-box !important; overflow-wrap: break-word !important;">1.</span>缺乏溝通橋梁：</strong><span style="max-width: 100%; color: rgb(136, 136, 136); box-sizing: border-box !important; overflow-wrap: break-word !important;">顧問與客戶的溝通，主要是微信聊天的形式，缺少官方鏈接與平臺，無法提供專業的營銷、服務體驗； </span></p><p style="margin-top: 0px; margin-bottom: 10px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">2.DMS支撐有限：</strong><span style="max-width: 100%; color: rgb(136, 136, 136); box-sizing: border-box !important; overflow-wrap: break-word !important;">主要用于品牌內部管理，對市場營銷方面支撐較弱；</span></p><p style="margin-top: 0px; margin-bottom: 10px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">3.業務數據不互通：</strong><span style="max-width: 100%; color: rgb(136, 136, 136); box-sizing: border-box !important; overflow-wrap: break-word !important;">銷售、售后、市場等環節數據割裂，售后無法完全掌握車輛精品、延保等信息，增加管理負擔；</span></p><p style="margin-top: 0px; margin-bottom: 10px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">4.審批繁瑣：</strong><span style="max-width: 100%; color: rgb(136, 136, 136); box-sizing: border-box !important; overflow-wrap: break-word !important;">以傳統紙質單據為主，對審批效率、后期復核、統計分析等造成極大不便；</span></p><p style="margin-top: 0px; margin-bottom: 10px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">5.內部競爭</strong>：<span style="max-width: 100%; color: rgb(136, 136, 136); box-sizing: border-box !important; overflow-wrap: break-word !important;">沒有統一的客檔管理，客戶信息重復記錄，門店間盲目追求成單率，損失集團利益；</span></p><p style="margin-top: 0px; margin-bottom: 10px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">6.數據處理滯后：</strong><span style="max-width: 100%; color: rgb(136, 136, 136); box-sizing: border-box !important; overflow-wrap: break-word !important;">業務數據的獲取、加工、傳遞、分析均為手工處理，漏洞多，難以與財務對接<span style="max-width: 100%; font-size: 15px; font-family: PingFangSC-Light; box-sizing: border-box !important; overflow-wrap: break-word !important;">。</span></span></p></section></section><section style="margin-top: -8px; margin-right: -4px; margin-bottom: -5px; max-width: 100%; box-sizing: border-box; width: 1px; background-color: rgb(55, 131, 199); flex-shrink: 0; overflow-wrap: break-word !important;"><section style="max-width: 100%; box-sizing: border-box; width: 1px; height: 1px; overflow: hidden; overflow-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section></section></section><section style="margin-top: 5px; margin-left: 6px; max-width: 100%; height: 1px; background-color: rgb(55, 131, 199); overflow: hidden; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section></section></section></section><section data-tools="135編輯器" data-id="100777" style="max-width: 100%; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; caret-color: rgb(0, 0, 0); box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin: 10px 16px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin-left: 10px; max-width: 100%; display: flex; justify-content: flex-start; align-items: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="max-width: 100%; box-sizing: border-box; width: 10px; height: 10px; background-color: rgb(55, 131, 199); overflow: hidden; overflow-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section></section></section></section><section style="margin-right: 8px; margin-left: 8px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></span></section><section style="margin-right: 8px; margin-left: 8px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">如何通過統一的標準，真實記錄業務數據，打通業財對接渠道，實現對內全面管控、防范風險、智慧決策，對外精細運營、賦能營銷、互聯互通，成為東江汽車的迫切需求。</span></section><p></p><p style="margin-top: 0px; margin-bottom: 0px; max-width: 100%; clear: both; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></p><p style="margin-top: 0px; margin-bottom: 0px; max-width: 100%; clear: both; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></p><p style="margin: 0px 8px; max-width: 100%; clear: both; min-height: 1em; white-space: normal; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; font-size: 36px; color: rgb(61, 61, 61); box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">03</strong></span></p><p style="margin: 0px 8px; max-width: 100%; clear: both; min-height: 1em; white-space: normal; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(61, 61, 61); font-size: 20px; letter-spacing: 0.5px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">數字化轉型思路：業財一體化</strong></span></p><p></p><section style="margin-right: 8px; margin-left: 8px; max-width: 100%; text-align: justify; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"> </span></section><p></p><p style="margin: 0px 8px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">通過多方考察與對比，東江汽車最終選擇與金蝶車商悅合作，</span><strong style="max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; white-space: normal; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(51, 161, 219); box-sizing: border-box !important; overflow-wrap: break-word !important;">共同打造全新的數字化管理平臺</span></strong><span style="max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">。這不僅是因為車商悅十幾年來，在汽車經銷商領域累積了豐富的成功案例與經驗，更是對車商悅數字化轉型方案思路與理念的認同。</span></p><p style="margin: 0px 8px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></span></p><p></p><section data-tools="135編輯器" data-id="100777" style="max-width: 100%; white-space: normal; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; caret-color: rgb(0, 0, 0); box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin: 10px 16px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin-left: 10px; max-width: 100%; display: flex; justify-content: flex-start; align-items: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="max-width: 100%; box-sizing: border-box; width: 10px; height: 10px; background-color: rgb(55, 131, 199); overflow: hidden; overflow-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section><section data-brushtype="text" style="padding: 4px 1em; max-width: 100%; box-sizing: border-box; font-size: 15px; letter-spacing: 1.5px; color: rgb(24, 112, 190); font-weight: bold; overflow-wrap: break-word !important;"><span style="max-width: 100%; font-family: PingFangSC-Light; box-sizing: border-box !important; overflow-wrap: break-word !important;">解決思路</span></section></section></section></section><section data-tools="135編輯器" data-id="100777" style="max-width: 100%; white-space: normal; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; caret-color: rgb(0, 0, 0); box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin-top: 10px; margin-right: 16px; margin-left: 16px; padding-right: 14px; padding-bottom: 4px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;"><section style="max-width: 100%; display: flex; flex-direction: column; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin-bottom: 7px; margin-left: 6px; max-width: 100%; height: 1px; background-color: rgb(55, 131, 199); display: flex; justify-content: flex-start; overflow: hidden; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section><section style="max-width: 100%; display: flex; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin-bottom: -5px; margin-left: 6px; max-width: 100%; box-sizing: border-box; width: 1px; background-color: rgb(55, 131, 199); flex-shrink: 0; transform: rotate(0deg); overflow-wrap: break-word !important;"><section style="max-width: 100%; box-sizing: border-box; width: 1px; height: 1px; overflow: hidden; overflow-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section></section><section style="margin-right: -8px; max-width: 100%; flex: 1 1 0%; text-align: center; background-color: rgb(246, 249, 253); box-sizing: border-box !important; overflow-wrap: break-word !important;"><section data-autoskip="1" style="padding: 1em 1.4em 1em 1em; max-width: 100%; text-align: justify; line-height: 1.75em; letter-spacing: 1.5px; font-size: 14px; color: rgb(24, 112, 190); box-sizing: border-box !important; overflow-wrap: break-word !important;"><p style="margin-top: 0px; margin-bottom: 10px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; font-size: 15px; font-family: PingFangSC-Light; box-sizing: border-box !important; overflow-wrap: break-word !important;">1.</span><span style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">打造一體化集成的業務管理系統，</span></strong><span style="max-width: 100%; color: rgb(136, 136, 136); box-sizing: border-box !important; overflow-wrap: break-word !important;">整合業務流程上下游，統一不同品牌間的數據口徑，制定集團信息標準，實現數據共享與資源整合，提升運營效率；</span></p><p style="margin-top: 0px; margin-bottom: 10px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; font-weight: bold; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></span></p><p style="margin-top: 0px; margin-bottom: 10px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; font-weight: bold; box-sizing: border-box !important; overflow-wrap: break-word !important;">2.統一客戶檔案管理，</span><span style="max-width: 100%; color: rgb(136, 136, 136); box-sizing: border-box !important; overflow-wrap: break-word !important;">歸集客戶信息，輸出客戶畫像。</span><span style="max-width: 100%; color: rgb(136, 136, 136); box-sizing: border-box !important; overflow-wrap: break-word !important;">在數字化營銷平臺的基礎上，賦能業務端實現精細化運營，提升客戶服務體驗，構建客戶經營新生態；</span></p><p style="margin-top: 0px; margin-bottom: 10px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></strong></p><p style="margin-top: 0px; margin-bottom: 10px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">3.建立業財一體化平臺，</strong><span style="max-width: 100%; color: rgb(136, 136, 136); box-sizing: border-box !important; overflow-wrap: break-word !important;">讓財務核算不僅從粗放到精細，降低運營成本，更可以反向追查業務流程，提供實時風險預警，支撐集團決策與管控。</span><span style="max-width: 100%; color: rgb(136, 136, 136); box-sizing: border-box !important; overflow-wrap: break-word !important;"></span></p></section></section><section style="margin-top: -8px; margin-right: -4px; margin-bottom: -5px; max-width: 100%; box-sizing: border-box; width: 1px; background-color: rgb(55, 131, 199); flex-shrink: 0; overflow-wrap: break-word !important;"><section style="max-width: 100%; box-sizing: border-box; width: 1px; height: 1px; overflow: hidden; overflow-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section></section></section><section style="margin-top: 5px; margin-left: 6px; max-width: 100%; height: 1px; background-color: rgb(55, 131, 199); overflow: hidden; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section></section></section></section><section data-tools="135編輯器" data-id="100777" style="max-width: 100%; white-space: normal; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; caret-color: rgb(0, 0, 0); box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin: 10px 16px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin-left: 10px; max-width: 100%; display: flex; justify-content: flex-start; align-items: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="max-width: 100%; box-sizing: border-box; width: 10px; height: 10px; background-color: rgb(55, 131, 199); overflow: hidden; overflow-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section></section></section></section><section style="margin-right: 8px; margin-left: 8px; max-width: 100%; white-space: normal; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"> </span></section><section style="margin-right: 8px; margin-left: 8px; max-width: 100%; text-align: justify; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">隨著車商悅數字化系統投入使用，東江汽車各業務環節都發生了巨大的變化。</span></section><section style="margin-right: 8px; margin-left: 8px; max-width: 100%; text-align: justify; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; white-space: normal; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(51, 161, 219); box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></span></strong></section><p></p><p style="margin: 0px 8px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; white-space: normal; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(51, 161, 219); box-sizing: border-box !important; overflow-wrap: break-word !important;">在門店端，</span></strong><span style="max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">相比于廠家DMS系統，車商悅系統可以</span><strong style="max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">更好地掌控庫存</strong><span style="max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">，特別是同品牌有多家店時，可以更好的優化庫存結構；可以</span><strong style="max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">更好地打通信息流</strong><span style="max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">，讓訂單轉交財務后，財務人員能夠全面核查業務信息；可以</span><strong style="max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">更好地支持銷售工作</strong><span style="max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">，潛客系統支持網銷、進店等多種渠道；可以</span><strong style="max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">更好地落實業績管理</strong><span style="max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">，店總與主管對顧問的歷史工作量和完成情況一目了然，及時掌握變動。</span><br style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></p><p style="margin: 0px 8px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"> </span></p><p style="margin: 0px 8px; max-width: 100%; clear: both; min-height: 1em; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><img src="http://www.zg32.cn/group1/M00/2B/8F/CvYhHV_YV2qAJyALABmHd8bY27A328.jpg" _src="http://www.zg32.cn/group1/M00/2B/8F/CvYhHV_YV2qAJyALABmHd8bY27A328.jpg"/></p><p style="margin: 0px 8px; max-width: 100%; clear: both; min-height: 1em; text-align: center; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(136, 136, 136); font-family: PingFangTC-Light; font-size: 12px; letter-spacing: 0.5px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">圖片來源：</span><span style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">嘉興東江吉利4S店</span><span style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"></span></span></p><p style="margin: 0px 8px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></p><p style="margin: 0px 8px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; white-space: normal; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(51, 161, 219); box-sizing: border-box !important; overflow-wrap: break-word !important;">在集團層面，</span></strong><span style="max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">原來的月度報表，數據來源和維度比較繁雜，加之是手工錄入，從門店數據到集團數據，從業務數據到財務數據，匯總所需的時間要按天計算，對內管控的效率和力度很受限制。</span></p><p style="margin: 0px 8px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"> </span></p><p style="margin: 0px 8px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">如今，通過車商悅，各店端的財務數據和業務數據相互打通，總部不僅可以實時查看，<strong style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">匯總報表的時間更是</strong></span><span style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; white-space: normal; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">縮減到20分鐘</span></strong></span><span style="max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">，時效和管控都有非常明顯的改進。</span></p><p style="margin: 0px 8px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></span></p><p style="margin: 0px 8px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">有了自己的數字化管理系統，東江汽車不僅可以<strong style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">及時監督業務和財務數據</strong>，發現潛藏的問題與隱患；各門店還能更直觀地查看業務進度與指標，橫向對比業績和客戶服務質量；</span><strong style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">此外，財務也依托系統，從收支型財務轉變到核算型財務，甚至升級為管理型財務，</span></strong><span style="max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">管理職能也隨之發生改變，提高管理效率。</span></p><p style="margin: 0px 8px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></span></p><p style="margin: 0px 8px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">“根據集團的實際需求，我們</span><strong style="max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">重新定義了部分取值，讓數據更為我們所用</strong><span style="max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">，</span><strong style="max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">讓風險降低，讓流程更加規范，讓管理層的決策更好的適應市場。</strong><span style="max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">”毛世波介紹到。</span></p><p style="margin: 0px 8px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"> </span></p><p></p><section style="margin-right: 8px; margin-left: 8px; max-width: 100%; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><img src="http://www.zg32.cn/group2/M00/07/BC/CvYhq1_YV5KAXxwhAA1kNjG_LkM230.jpg" _src="http://www.zg32.cn/group2/M00/07/BC/CvYhq1_YV5KAXxwhAA1kNjG_LkM230.jpg"/></section><p></p><p style="margin-top: 0px; margin-bottom: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></p><p style="margin: 0px 8px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></p><p style="margin: 0px 8px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; white-space: normal; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(51, 161, 219); box-sizing: border-box !important; overflow-wrap: break-word !important;">在對外經營上</span></strong><span style="max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">，東江汽車也有意想不到的收獲。毛利指標是汽車經銷商很重視的，它分為一級毛利、二級毛利和三級毛利。手工做賬時一級毛利可以很直觀，而面對多店的三級毛利時，手工匯總的數據就難以精確和同步。</span></p><p style="margin: 0px 8px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"> </span></p><p style="margin: 0px 8px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">“通過車商悅系統，<strong style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">我們</strong><strong style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">發現精品裝潢全車貼膜的三級毛利，在不同的店端成績有很大差距。</strong><span style="max-width: 100%; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">”</span>數據的對比結果表明，這個板塊的業績有很大的提升空間！</span></p><p style="margin: 0px 8px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></span></p><p style="margin: 0px 8px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">“</span>對此，我們推行了“膜升級”專項活動，設立5個裝潢中心，對業務進行重抓。目前為止，集團業績提升了60%，單車膜的銷售單價提升到1200元。<span style="max-width: 100%; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">”</span>毛世波欣慰地回想到。<strong style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">這是數據反哺業務的一個很好的體現。</strong></span></p><p style="margin: 0px 8px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></strong></span></p><p style="margin-top: 0px; margin-bottom: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><img src="http://www.zg32.cn/group1/M00/2B/95/CvYhq1_YV7eAc0UaAAQpKWCur1M395.jpg" _src="http://www.zg32.cn/group1/M00/2B/95/CvYhq1_YV7eAc0UaAAQpKWCur1M395.jpg"/></p><p style="margin: 0px 8px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"> </span></p><p style="margin: 0px 8px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></span></p><p style="margin: 0px 8px; max-width: 100%; clear: both; min-height: 1em; white-space: normal; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; font-size: 36px; color: rgb(61, 61, 61); box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">04</strong></span></p><p style="margin: 0px 8px; max-width: 100%; clear: both; min-height: 1em; white-space: normal; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(61, 61, 61); font-size: 20px; letter-spacing: 0.5px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">未來的更高期望：深入挖掘客戶需求</strong></span></p><p></p><section style="margin-right: 8px; margin-left: 8px; max-width: 100%; text-align: justify; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></span></section><p></p><p style="margin: 0px 8px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">不斷創新是東江汽車的經營理念，也是融進東江人骨子里的企業精神。</span></p><p style="margin: 0px 8px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></span><span style="max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">作為集團的核心管理者之一，</span><strong style="max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; white-space: normal; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(51, 161, 219); box-sizing: border-box !important; overflow-wrap: break-word !important;">李國貞對未來的數字化建設提出了更高的期許：</span></strong><span style="max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">“</span><span style="max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">有兩個方向可以改進，</span><strong style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">一是</span><span style="max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">進</span><span style="max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">一步</span><span style="max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">推動集團數據分析和匯總的精細化，智能化。</span></strong><span style="max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">當車一入店時，我們的一線銷售就能收到到客戶的基本購車信息和消費情況。<strong style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">二是著眼于客戶，對客戶特征、潛在需求，關系維護能更個性化的分析。”</strong></span></p><p style="margin: 0px 8px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"> </span></p><p style="margin: 0px 8px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">如何幫助經銷商更好地服務客戶，用數據創造價值，這也是車商悅正在探索的方向。</span><span style="max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">在即將推出的全新SCRM平臺中，車商悅希望<strong style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">以多元化營銷與服務為觸點，以數據分析為核心，以會員積分體系為支撐，以智慧營銷與精細運營為目標，</strong>賦能車商建設數字化營銷體系，實現客戶全生命周期的綜合管理。</span></p><p style="margin: 0px 8px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"> </span></p><p style="margin: 0px 8px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">數字化轉型已是行業的廣泛共識，而樹立用戶服務的價值觀，將成為市場競爭的下半場！</span></p><p style="margin: 0px 8px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br/></p><p style="text-align: center; margin: 0px 8px; max-width: 100%; clear: both; min-height: 1em; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="font-size:14px">本期嘉賓諫言</span></p><p style="margin: 0px 8px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><img src="http://www.zg32.cn/group1/M00/2B/90/CvYhHV_YWLWAJabeAAmcDOEvTXg098.jpg" _src="http://www.zg32.cn/group1/M00/2B/90/CvYhHV_YWLWAJabeAAmcDOEvTXg098.jpg"/></span></p><p style="text-align: left; margin: 0px 8px; max-width: 100%; clear: both; min-height: 1em; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="font-family: sans-serif; font-size: 16px; white-space: nowrap; text-align: center;">李國貞——東江汽車董事長助理</strong></span></p><p style="margin: 0px 8px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"></span></p><p><span style="white-space: nowrap;">對汽車企業而言，車商悅是個友好的伙伴。</span></p><p><span style="white-space: nowrap;">希望車商悅與我們一同跟進行業的發展，加快功能更新與創新。</span></p><p><span style="white-space: nowrap;"><br/></span></p><p><span style="white-space: nowrap;"><br/></span></p><p><span style="white-space: nowrap;"><img src="http://www.zg32.cn/group1/M00/2B/95/CvYhq1_YWcWAew0qAAysHVO1UX4256.jpg" _src="http://www.zg32.cn/group1/M00/2B/95/CvYhq1_YWcWAew0qAAysHVO1UX4256.jpg"/></span></p><p><strong style="white-space: nowrap;">毛世波——東江汽車運營中心總經理</strong><br/></p><p><span style="white-space: nowrap;"><br/></span></p><p><span style="white-space: nowrap;">金蝶車商悅軟件開發能力強，能夠以開放的態度去解決問題。</span></p><p style="margin: 0px 8px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br/></p><p><br/></p>

上一篇：鏈接用戶，數啟未來——金蝶車商悅高端“思享會”南京站下一篇：金蝶車商悅牽手江蘇省汽車流通協會，助推數字化轉型