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數(shù)字化只是一塊敲門磚，做好私域運(yùn)營方能突破重圍！

4S店運(yùn)營管理 營銷獲客  瀏覽：2256 發(fā)布時(shí)間：2021/08/31

<p><br/></p><p><br/></p><p style="margin: 0px 8px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(123, 127, 131); font-family: PingFangTC-Light; font-size: 12px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">· 服務(wù) 車商，悅享云端 · </span></p><p></p><section powered-by="xiumi.us" style="padding-right: 12px; padding-left: 12px; outline: 0px; max-width: 100%; box-sizing: border-box; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; line-height: 2; overflow-wrap: break-word !important;"><p style="margin: 0px 8px 10px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; text-align: center; line-height: normal; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 1px; height: 274px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><img src="http://www.zg32.cn/group1/M00/38/8B/CvYhHWEuCA6AKOgJAAL2ytBL6ZY94.jpeg" _src="http://www.zg32.cn/group1/M00/38/8B/CvYhHWEuCA6AKOgJAAL2ytBL6ZY94.jpeg"/></span></p></section><section style="margin-right: 8px; margin-bottom: 10px; margin-left: 8px; outline: 0px; max-width: 100%; box-sizing: border-box; letter-spacing: 0.544px; white-space: normal; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; line-height: normal; overflow-wrap: break-word !important;"><section style="outline: 0px; max-width: 100%; box-sizing: border-box; display: inline-block; width: 677px; vertical-align: top; background-color: rgba(0, 0, 0, 0); overflow-wrap: break-word !important;"><section powered-by="xiumi.us" style="margin-top: 10px; margin-bottom: 10px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;"><section style="outline: 0px; max-width: 100%; box-sizing: border-box; display: inline-block; width: 677px; vertical-align: top; background-color: rgb(248, 248, 248); overflow-wrap: break-word !important;"><section powered-by="xiumi.us" style="outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;"><section style="margin-top: 20px; margin-bottom: 20px; outline: 0px; max-width: 100%; box-sizing: border-box; display: flex; flex-flow: row nowrap; overflow-wrap: break-word !important;"><section style="margin-right: 30px; margin-left: 30px; outline: 0px; max-width: 100%; box-sizing: border-box; display: inline-block; width: auto; vertical-align: top; flex: 100 100 0%; height: auto; align-self: flex-start; overflow-wrap: break-word !important;"><section powered-by="xiumi.us" style="outline: 0px; max-width: 100%; box-sizing: border-box; font-size: 15px; color: rgb(139, 139, 139); letter-spacing: 1px; line-height: 1.8; overflow-wrap: break-word !important;"><p style="margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">近年來，隨著新技術(shù)和互聯(lián)網(wǎng)生態(tài)的飛速發(fā)展，消費(fèi)升級的步伐加快，消費(fèi)者的行為習(xí)慣發(fā)生巨大改變！</p></section></section></section></section></section></section></section></section><section style="margin-right: 8px; margin-bottom: 10px; margin-left: 8px; outline: 0px; max-width: 100%; box-sizing: border-box; letter-spacing: 0.544px; white-space: normal; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; line-height: normal; overflow-wrap: break-word !important;"><section style="margin-top: 10px; margin-bottom: 10px; outline: 0px; max-width: 100%; box-sizing: border-box; display: flex; flex-flow: row nowrap; text-align: right; justify-content: flex-end; overflow-wrap: break-word !important;"><section style="outline: 0px; max-width: 100%; box-sizing: border-box; display: inline-block; vertical-align: bottom; width: auto; align-self: flex-end; min-width: 10%; flex: 0 0 auto; height: auto; overflow-wrap: break-word !important;"><section powered-by="xiumi.us" style="outline: 0px; max-width: 100%; box-sizing: border-box; justify-content: flex-end; transform: translate3d(-12px, 0px, 0px); overflow-wrap: break-word !important;"><section style="outline: 0px; max-width: 100%; box-sizing: border-box; background-color: rgb(69, 85, 141); height: 3px; overflow-wrap: break-word !important;"><section style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><svg viewbox="0 0 1 1" style="float:left;line-height:0;width:0;vertical-align:top;"></svg></section></section></section></section></section></section><section powered-by="xiumi.us" style="padding-right: 12px; padding-left: 12px; outline: 0px; max-width: 100%; box-sizing: border-box; white-space: normal; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 13px; line-height: 2; letter-spacing: 1px; color: rgb(89, 86, 86); overflow-wrap: break-word !important;"><section style="margin-right: 8px; margin-bottom: 10px; margin-left: 8px; outline: 0px; max-width: 100%; box-sizing: border-box; min-height: 1em; text-align: right; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;">封面來源 </strong>| pexels</section><section style="margin-right: 8px; margin-bottom: 10px; margin-left: 8px; outline: 0px; max-width: 100%; box-sizing: border-box; min-height: 1em; text-align: right; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">文</strong>| 郭志祥</span></section><section style="margin-right: 8px; margin-bottom: 10px; margin-left: 8px; outline: 0px; max-width: 100%; box-sizing: border-box; min-height: 1em; text-align: right; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section></section><p></p><p line="QJYQ" style="margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"></span></p><p></p><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">2020年，在沒有展廳、非官方授權(quán)經(jīng)銷商的情況下，</span><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">某車商依靠</span><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">9個(gè)人的銷售團(tuán)隊(duì)，借助微信了解客戶需求（需求車型、顏色、個(gè)性化需求、交貨時(shí)間等），</span><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">為</span><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">客戶</span><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">提供</span><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">個(gè)性化定制交付方式</span><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">（</span><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">用巨大的禮盒包裝好車子，安裝好燈光、配好音樂，給予客戶十足的驚喜</span><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">），</span><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">在2020年疫情期間，創(chuàng)造了15億元營收。</span></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"></span></section><section style="margin: 0pt 8px; outline: 0px; max-width: 100%; text-align: justify; line-height: 1.7; font-size: 11pt; color: rgb(73, 73, 73); box-sizing: border-box !important; overflow-wrap: break-word !important;"> </section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">在傳統(tǒng)流量模式難以滿足全新營銷需求的今天，車企和經(jīng)銷商紛紛轉(zhuǎn)變思路，開啟線上營銷的創(chuàng)新模式，試水線上銷售，直播買車、VR看車、上門取送車等。上述這個(gè)出圈的案例就充分證明了經(jīng)營私域生態(tài)的價(jià)值和潛力。</span><span style="outline: 0px; max-width: 100%; color: rgb(0, 96, 255); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">通過特色的營銷點(diǎn)、個(gè)性化的定制，以用戶轉(zhuǎn)介紹的形式，在用戶的社群、朋友圈擴(kuò)</span><span style="outline: 0px; max-width: 100%; color: rgb(0, 96, 255); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">散，從而創(chuàng)造出</span><span style="outline: 0px; max-width: 100%; color: rgb(0, 96, 255); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">新的</span><span style="outline: 0px; max-width: 100%; color: rgb(2, 30, 170); box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 20px; box-sizing: border-box !important; overflow-wrap: break-word !important;"></span></strong></span><span style="outline: 0px; max-width: 100%; color: rgb(0, 96, 255); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">銷售突破。</span><img src="http://www.zg32.cn/group1/M00/38/8B/CvYhHWEuCHSAczysAAKbUlC_UbY859.png" _src="http://www.zg32.cn/group1/M00/38/8B/CvYhHWEuCHSAczysAAKbUlC_UbY859.png"/></section><p></p><p line="x1Ts" style="margin-top: 0pt; margin-bottom: 0pt; outline: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.7; font-size: 11pt; color: rgb(73, 73, 73); box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"></span><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></p><p line="x1Ts" style="margin-top: 0pt; margin-bottom: 0pt; outline: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.7; font-size: 11pt; color: rgb(73, 73, 73); box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></span></p><p line="x1Ts" style="margin-top: 0pt; margin-bottom: 0pt; outline: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.7; font-size: 11pt; color: rgb(73, 73, 73); box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></span></p><p></p><section style="margin: 0pt 8px; outline: 0px; max-width: 100%; text-align: justify; line-height: 1.7; font-size: 11pt; color: rgb(73, 73, 73); box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; color: rgb(0, 82, 255); white-space: normal; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; font-size: 36px; box-sizing: border-box !important; overflow-wrap: break-word !important;">01</span></strong></section><section style="outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 2px; color: rgb(2, 30, 170); font-size: 24px; box-sizing: border-box !important; overflow-wrap: break-word !important;"></span></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(2, 30, 170); box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 2px; font-size: 14px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><p style="margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 20px; box-sizing: border-box !important; overflow-wrap: break-word !important;">私域流量聽著很美好，但做起來真的很難</span></p></span></strong></span></section><section style="outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin: 0pt 8px; outline: 0px; max-width: 100%; text-align: justify; line-height: 1.7; font-size: 11pt; color: rgb(73, 73, 73); box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">私域流量是品牌自有的，可展開個(gè)性化運(yùn)營的用戶資產(chǎn)。</span></strong><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">品牌可主動(dòng)反復(fù)觸達(dá)、喚醒用戶；通過培養(yǎng)忠實(shí)用戶，進(jìn)一步擴(kuò)散影響；通過掌握用戶數(shù)據(jù)，精準(zhǔn)分析用戶行為，提供精細(xì)化營銷服務(wù)。</span></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></span></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">在用戶爭奪日益激烈，集客成本高昂的形勢下，</span><span style="outline: 0px; max-width: 100%; color: rgb(0, 96, 255); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">通過運(yùn)營私域流量，提供更優(yōu)質(zhì)的服務(wù)體驗(yàn)，從而推動(dòng)潛在消費(fèi)者加速購買決策，提高保有客戶粘性，讓經(jīng)銷商看到了逆境突破的新希望。</span></section><section style="margin: 0pt 8px; outline: 0px; max-width: 100%; text-align: justify; line-height: 1.7; font-size: 11pt; color: rgb(73, 73, 73); box-sizing: border-box !important; overflow-wrap: break-word !important;"> </section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">但目前看，4S店的私域運(yùn)營還處在初期，并普遍存在以下幾個(gè)關(guān)鍵問題：</span></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"> </span></section><section data-tools="135編輯器" data-id="93717" style="outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="outline: 0px; max-width: 100%; background-image: url("https://mmbiz.qpic.cn/mmbiz_png/7QRTvkK2qC6tIGvc3ozCHcBonywI7fDV4Ksmoy5hWQHibq7TQpAQ5tricOQ7dnLg81iapxGeoUkic5Ob8vHOSI24xQ/640?wx_fmt=png"); background-size: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="padding: 1em; outline: 0px; max-width: 100%; line-height: 1.75em; letter-spacing: 1px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><ul class="list-paddingleft-2" style="padding-left: 2.2em; outline: 0px; max-width: 100%; list-style-type: disc; box-sizing: border-box !important; overflow-wrap: break-word !important;"><li style="outline: 0px; max-width: 100%; font-size: 14px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><p style="margin-top: 0px; margin-bottom: 20px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; caret-color: red; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">不受控的私域運(yùn)營環(huán)境：</strong></span><span style="outline: 0px; max-width: 100%; caret-color: red; font-family: -apple-system-font, BlinkMacSystemFont, Arial, sans-serif; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">潛客通常在不受控的社交媒體、垂直媒體等第三方平臺上活躍并建立決策框架，經(jīng)銷商缺失自主的留存平臺。</span></p></li><li style="outline: 0px; max-width: 100%; font-size: 14px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><p style="margin-top: 0px; margin-bottom: 20px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; caret-color: red; box-sizing: border-box !important; overflow-wrap: break-word !important;">缺少有效的運(yùn)營方法</span></strong><span style="outline: 0px; max-width: 100%; caret-color: red; box-sizing: border-box !important; overflow-wrap: break-word !important;">：用戶沒有分層管理，日常主要以空投式信息推送和客服電話邀約與客戶聯(lián)系，粗放式的運(yùn)營導(dǎo)致轉(zhuǎn)化效果不理想。</span></span></p></li><li style="outline: 0px; max-width: 100%; font-size: 14px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><p style="margin-top: 0px; margin-bottom: 20px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 17px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; font-size: 14px; caret-color: red; box-sizing: border-box !important; overflow-wrap: break-word !important;">缺乏科學(xué)的數(shù)據(jù)分析工具：</span></strong><span style="outline: 0px; max-width: 100%; caret-color: red; box-sizing: border-box !important; overflow-wrap: break-word !important;">用戶數(shù)據(jù)分散割裂，缺少有效的工具管理，難以整合分析形成全面深刻的用戶洞察。</span></p></li><li style="outline: 0px; max-width: 100%; font-size: 14px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><p style="margin-top: 0px; margin-bottom: 20px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 17px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; font-size: 14px; caret-color: red; box-sizing: border-box !important; overflow-wrap: break-word !important;">缺少專業(yè)的運(yùn)營團(tuán)隊(duì)：</span></strong><span style="outline: 0px; max-width: 100%; caret-color: red; box-sizing: border-box !important; overflow-wrap: break-word !important;">缺少懂行業(yè)的互聯(lián)網(wǎng)營銷人才，難以推動(dòng)行之有效的運(yùn)營與服務(wù)。</span></span></p></li></ul></section></section></section></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section><p line="fh8a" style="margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></p><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(0, 82, 255); box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; font-size: 36px; box-sizing: border-box !important; overflow-wrap: break-word !important;">02</span></strong></span></section><h1 data-foldable-wrapper="" style="outline: 0px; font-weight: 400; font-size: 16px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(2, 30, 170); box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 2px; color: rgb(0, 82, 255); font-size: 20px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">通過產(chǎn)品和服務(wù)，助力經(jīng)銷商營銷數(shù)字化升級</span></strong></span></strong></span></section></h1><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">基于此，金蝶車商悅<span style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">推出</span></span><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">“平臺+運(yùn)營”的一站式解決方案，</span></strong><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">從三個(gè)維度著手，圍繞汽車客戶全生命周期的價(jià)值點(diǎn)（試乘試駕、車輛購買、精品購買、保養(yǎng)維修等），幫助經(jīng)銷商全面開展私<span style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">域</span>運(yùn)營，提高客戶全生命周期價(jià)值。 </span></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section><section data-tools="135編輯器" data-id="93717" style="outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="outline: 0px; max-width: 100%; background-image: url("https://mmbiz.qpic.cn/mmbiz_png/7QRTvkK2qC6tIGvc3ozCHcBonywI7fDV4Ksmoy5hWQHibq7TQpAQ5tricOQ7dnLg81iapxGeoUkic5Ob8vHOSI24xQ/640?wx_fmt=png"); background-size: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="padding: 1em; outline: 0px; max-width: 100%; line-height: 1.75em; letter-spacing: 1px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"></strong></section><ul class="list-paddingleft-2" style="padding-left: 2.2em; outline: 0px; max-width: 100%; list-style-type: disc; box-sizing: border-box !important; overflow-wrap: break-word !important;"><li style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin-bottom: 15px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; font-size: 14px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; caret-color: red; box-sizing: border-box !important; overflow-wrap: break-word !important;">構(gòu)建自主可控的私域運(yùn)營環(huán)境：</span></strong><span style="outline: 0px; max-width: 100%; caret-color: red; box-sizing: border-box !important; overflow-wrap: break-word !important;">用SCRM平臺打通經(jīng)銷商的微信生態(tài)</span></span><span style="outline: 0px; max-width: 100%; font-size: 14px; caret-color: red; box-sizing: border-box !important; overflow-wrap: break-word !important;">（微信公眾號、小程序、企業(yè)微信）</span><span style="outline: 0px; max-width: 100%; font-size: 14px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; caret-color: red; box-sizing: border-box !important; overflow-wrap: break-word !important;">，建立與用戶可主動(dòng)反復(fù)觸達(dá)的溝通渠道；</span><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"></strong></span></section></li><li style="outline: 0px; max-width: 100%; font-size: 14px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin-bottom: 15px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; caret-color: red; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">打造全生命周期數(shù)字營銷平臺：</strong>建立用戶畫像，打上用戶標(biāo)簽，跟進(jìn)用戶全生命周期；</span></section></li><li style="outline: 0px; max-width: 100%; font-size: 14px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin-bottom: 15px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; caret-color: red; box-sizing: border-box !important; overflow-wrap: break-word !important;">建立四位一體的私域運(yùn)營體系：</span></strong><span style="outline: 0px; max-width: 100%; caret-color: red; box-sizing: border-box !important; overflow-wrap: break-word !important;">用戶運(yùn)營、內(nèi)容/社區(qū)運(yùn)營、活動(dòng)運(yùn)營、商城運(yùn)營，全方位提高用戶滿意度，增加用戶粘性。</span></section></li></ul></section></section></section></section><p style="margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><img src="http://www.zg32.cn/group1/M00/38/8B/CvYhHWEuCFuAMXLRAAGY7fa3R40154.png" _src="http://www.zg32.cn/group1/M00/38/8B/CvYhHWEuCFuAMXLRAAGY7fa3R40154.png"/></p><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 14.6667px; white-space: normal; color: rgb(0, 82, 255); box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; font-size: 36px; box-sizing: border-box !important; overflow-wrap: break-word !important;">03</span></strong></span></section><h1 data-foldable-wrapper="" style="outline: 0px; font-weight: 400; font-size: 16px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(2, 30, 170); box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 20px; box-sizing: border-box !important; overflow-wrap: break-word !important;">打造自主可控的私域運(yùn)營環(huán)境，構(gòu)建私域流量池</span></strong></span></section></h1><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></span></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">打通微信生態(tài)數(shù)據(jù)接口，構(gòu)建自主可控的私域運(yùn)營環(huán)境。</span></strong><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">微信是目前用戶池最大、接受度最高、社交屬性最強(qiáng)的生態(tài)。車商悅SCRM系統(tǒng)與微信生態(tài)、汽車垂直媒體的接口打通，將線索沉淀到系統(tǒng)中統(tǒng)一管理。</span><span style="outline: 0px; max-width: 100%; color: rgb(0, 96, 255); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">通過微信公眾號、小程序提供及時(shí)有效的車主服務(wù)；通過企業(yè)微信與客戶建立有效鏈接，實(shí)現(xiàn)銷售及售后業(yè)務(wù)管理的移動(dòng)化。</span><img src="http://www.zg32.cn/group1/M00/38/8B/CvYhHWEuCE-ABE5AAAPKtbcq-Zk175.png" _src="http://www.zg32.cn/group1/M00/38/8B/CvYhHWEuCE-ABE5AAAPKtbcq-Zk175.png"/></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section><h1 data-foldable-wrapper="" style="outline: 0px; font-weight: 400; font-size: 16px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(2, 30, 170); box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 2px; color: rgb(0, 82, 255); font-size: 20px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-family: PingFangSC-Light; letter-spacing: 0.544px; white-space: normal; font-size: 14.6667px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; font-size: 36px; box-sizing: border-box !important; overflow-wrap: break-word !important;">04</span></strong></span></strong></span></strong></span></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(2, 30, 170); box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 20px; box-sizing: border-box !important; overflow-wrap: break-word !important;">打造全生命周期數(shù)字化營銷平臺，提供個(gè)性化服務(wù)</span></strong></span></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section></h1><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">個(gè)性化的服務(wù)要求更細(xì)顆粒度的用戶分層。</span></strong><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">對用戶進(jìn)行細(xì)化的分層管理，如潛在客戶、1年以上（未進(jìn)店）、三年以內(nèi)（購車）、三年以上（購車），便于制定差異化營銷服務(wù)策略。</span></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></span></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"></span><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">一方面，</span><span style="outline: 0px; max-width: 100%; color: rgb(0, 96, 255); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">關(guān)注到用戶全生命周期不同階段的需求</span><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">，提供因時(shí)而異的精準(zhǔn)服務(wù)，優(yōu)化服務(wù)體驗(yàn)；</span>另一方面，</span><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">在服務(wù)的同時(shí)，</span><span style="outline: 0px; max-width: 100%; color: rgb(0, 96, 255); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">開展個(gè)性化的營銷活動(dòng)</span><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">。如通過新購贈(zèng)禮活動(dòng)，提升新客成交率、通過置換獎(jiǎng)勵(lì)，增加老客換購率等。</span></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"></span></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><img src="http://www.zg32.cn/group1/M00/38/90/CvYhq2EuCEaAfAlKAABdDfl8DU4648.png" _src="http://www.zg32.cn/group1/M00/38/90/CvYhq2EuCEaAfAlKAABdDfl8DU4648.png"/></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"> </span><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></span></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">SCRM系統(tǒng)的用戶畫像植入企業(yè)微信側(cè)邊欄，銷售顧問可在與用戶交流的過程中，輕松調(diào)出用戶畫像，根據(jù)用戶標(biāo)簽和業(yè)務(wù)消費(fèi)情況，提供更具個(gè)性的服務(wù)。</span></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><img src="http://www.zg32.cn/group1/M00/38/90/CvYhq2EuCDuAaA2FAAW4RJwhWeU885.png" _src="http://www.zg32.cn/group1/M00/38/90/CvYhq2EuCDuAaA2FAAW4RJwhWeU885.png"/></section><h1 data-foldable-wrapper="" style="outline: 0px; font-weight: 400; font-size: 16px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"> </span></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; color: rgb(2, 30, 170); font-size: 16px; white-space: normal; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 2px; color: rgb(0, 82, 255); font-size: 20px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 14.6667px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; font-size: 36px; box-sizing: border-box !important; overflow-wrap: break-word !important;">05</span></strong></span></strong></span></strong></span></section></h1><h1 data-foldable-wrapper="" style="outline: 0px; font-weight: 400; font-size: 16px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(2, 30, 170); box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 20px; box-sizing: border-box !important; overflow-wrap: break-word !important;">建立四位一體的運(yùn)營體系，提升業(yè)績</span></strong></span></section></h1><h4 data-foldable-wrapper="" style="outline: 0px; font-weight: 400; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><img src="http://www.zg32.cn/group1/M00/38/8B/CvYhHWEuCC2AWlHJAAD9dopphNc161.png" _src="http://www.zg32.cn/group1/M00/38/8B/CvYhHWEuCC2AWlHJAAD9dopphNc161.png"/></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section></h4><h5 style="margin-right: 8px; margin-left: 8px; outline: 0px; font-weight: 400; font-size: 16px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; font-family: PingFangTC-Light; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">「用戶運(yùn)營，新客激活六步走」</strong></span></strong></h5><section data-tools="135編輯器" data-id="93717" style="outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="outline: 0px; max-width: 100%; background-image: url("https://mmbiz.qpic.cn/mmbiz_png/7QRTvkK2qC6tIGvc3ozCHcBonywI7fDV4Ksmoy5hWQHibq7TQpAQ5tricOQ7dnLg81iapxGeoUkic5Ob8vHOSI24xQ/640?wx_fmt=png"); background-size: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="padding: 1em; outline: 0px; max-width: 100%; line-height: 1.75em; letter-spacing: 1px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><ol class="list-paddingleft-2" style="padding-left: 2.2em; outline: 0px; max-width: 100%; list-style-type: decimal; box-sizing: border-box !important; overflow-wrap: break-word !important;"><li style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><p style="margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; caret-color: red; font-size: 12px; box-sizing: border-box !important; overflow-wrap: break-word !important;">新客關(guān)注公眾號后，獲得優(yōu)惠券推送；顧問用企微添加客戶好友，可邀請客戶進(jìn)群</span></strong></p></li><li style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><p style="margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; caret-color: red; font-size: 12px; box-sizing: border-box !important; overflow-wrap: break-word !important;">根據(jù)用戶的瀏覽情況，SCRM自動(dòng)建立用戶標(biāo)簽</span></strong></p></li><li style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><p style="margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; caret-color: red; font-size: 12px; box-sizing: border-box !important; overflow-wrap: break-word !important;">通過設(shè)置關(guān)鍵詞，</span></strong><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; caret-color: red; font-size: 12px; box-sizing: border-box !important; overflow-wrap: break-word !important;">在企業(yè)聊天窗口快速</span></strong><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; caret-color: red; font-size: 12px; box-sizing: border-box !important; overflow-wrap: break-word !important;">進(jìn)行答疑解惑</span></strong></p></li><li style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><p style="margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; caret-color: red; font-size: 12px; box-sizing: border-box !important; overflow-wrap: break-word !important;">根據(jù)用戶生命周期，SCRM自動(dòng)提醒顧問跟進(jìn)</span></strong></p></li><li style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><p style="margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; caret-color: red; font-size: 12px; box-sizing: border-box !important; overflow-wrap: break-word !important;">根據(jù)用戶標(biāo)簽，通過微信公眾號定向推送個(gè)性化<strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; caret-color: red; box-sizing: border-box !important; overflow-wrap: break-word !important;">內(nèi)容</span></strong></span></strong></p></li><li style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><p style="margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; caret-color: red; font-size: 12px; box-sizing: border-box !important; overflow-wrap: break-word !important;">根據(jù)用戶畫像，邀約客戶參與試乘試駕等其他活動(dòng)</span></strong></p></li></ol></section></section></section></section><p style="margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; line-height: 2em; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><img src="http://www.zg32.cn/group1/M00/38/8B/CvYhHWEuCIaAJ0O_AAVyAzJ2o08764.png" _src="http://www.zg32.cn/group1/M00/38/8B/CvYhHWEuCIaAJ0O_AAVyAzJ2o08764.png"/></p><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"> </span></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(0, 96, 255); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">線上云店，24小時(shí)在線營業(yè)。</span><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"></span></strong><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">微信公眾號線上云展廳，將線下業(yè)務(wù)復(fù)制到線上，實(shí)現(xiàn)24小時(shí)營業(yè)。新用戶可關(guān)注經(jīng)銷商微信公眾號，自主瀏覽線上展廳；根據(jù)意向車型，選擇就近門店，發(fā)起新車詢價(jià)和試駕預(yù)約，到達(dá)合理安排時(shí)間到店的體驗(yàn)。</span></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><img src="http://www.zg32.cn/group1/M00/38/90/CvYhq2EuCJGASjvDAAXtHcgq7Os542.png" _src="http://www.zg32.cn/group1/M00/38/90/CvYhq2EuCJGASjvDAAXtHcgq7Os542.png"/></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-family: PingFangSC-Light; color: rgb(178, 178, 178); font-size: 14px; box-sizing: border-box !important; overflow-wrap: break-word !important;">線索集客案例：購車報(bào)價(jià)器</span><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"> </span></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section><h4 data-foldable-wrapper="" style="outline: 0px; font-weight: 400; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"></h4><h5 style="margin-right: 8px; margin-left: 8px; outline: 0px; font-weight: 400; font-size: 16px; max-width: 100%; white-space: normal; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; font-family: PingFangTC-Light; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">「</strong></span></strong><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; font-family: PingFangTC-Light; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">活動(dòng)運(yùn)營，老客戶召回五步走</strong></span></strong><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; font-family: PingFangTC-Light; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">」</strong></span></strong></h5><section data-tools="135編輯器" data-id="93717" style="outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="outline: 0px; max-width: 100%; background-image: url("https://mmbiz.qpic.cn/mmbiz_png/7QRTvkK2qC6tIGvc3ozCHcBonywI7fDV4Ksmoy5hWQHibq7TQpAQ5tricOQ7dnLg81iapxGeoUkic5Ob8vHOSI24xQ/640?wx_fmt=png"); background-size: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="padding: 1em; outline: 0px; max-width: 100%; line-height: 1.75em; letter-spacing: 1px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><ol class="list-paddingleft-2" style="padding-left: 2.2em; outline: 0px; max-width: 100%; list-style-type: decimal; box-sizing: border-box !important; overflow-wrap: break-word !important;"><li style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><p style="margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; caret-color: red; font-size: 12px; box-sizing: border-box !important; overflow-wrap: break-word !important;">在SCRM創(chuàng)建優(yōu)惠券/體驗(yàn)券/預(yù)儲值禮包</span></strong></p></li><li style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><p style="margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; caret-color: red; font-size: 12px; box-sizing: border-box !important; overflow-wrap: break-word !important;">根據(jù)用戶標(biāo)簽進(jìn)行用戶篩選，編輯公眾號活動(dòng)推文/活動(dòng)短信進(jìn)行定向推送</span></strong></p></li><li style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><p style="margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; caret-color: red; font-size: 12px; box-sizing: border-box !important; overflow-wrap: break-word !important;">老客戶獲得優(yōu)惠券/體驗(yàn)券，報(bào)名參加活動(dòng)</span></strong></p></li><li style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><p style="margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; caret-color: red; font-size: 12px; box-sizing: border-box !important; overflow-wrap: break-word !important;">老客戶進(jìn)門店消費(fèi)，顧問核銷券碼抵扣</span></strong></p></li><li style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><p style="margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; caret-color: red; font-size: 12px; box-sizing: border-box !important; overflow-wrap: break-word !important;">添加顧問企業(yè)微信再次建立連接，延長留存周期</span></strong></p></li></ol></section></section></section></section><p style="margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><img src="http://www.zg32.cn/group2/M00/08/A4/CvYhHWEuCJ2AVPp1AAeVHADl6u4791.png" _src="http://www.zg32.cn/group2/M00/08/A4/CvYhHWEuCJ2AVPp1AAeVHADl6u4791.png"/></p><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; text-align: justify; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; text-align: justify; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(0, 96, 255); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">不斷的車主關(guān)懷，不斷的客戶關(guān)系。</span><span style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; text-align: center; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">老客戶在微信公眾號完成車主認(rèn)證，可在線上完成續(xù)保、道路救援、積分兌換等業(yè)務(wù)辦理；</span><span style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; text-align: center; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">可實(shí)時(shí)跟進(jìn)業(yè)務(wù)進(jìn)度、接收消費(fèi)明細(xì)、預(yù)約信息、保險(xiǎn)到期等提醒；可</span><span style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; text-align: center; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">在微信公眾號，獲得最新資訊和活動(dòng)推送，達(dá)到持續(xù)有效的觸達(dá)。</span><span style="outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"></span></section><h4 data-foldable-wrapper="" style="outline: 0px; font-weight: 400; max-width: 100%; white-space: normal; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><img src="http://www.zg32.cn/group1/M00/38/8B/CvYhHWEuCTGANZNfAAXQWnexw1E592.png" _src="http://www.zg32.cn/group1/M00/38/8B/CvYhHWEuCTGANZNfAAXQWnexw1E592.png"/></section></h4><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; white-space: normal; line-height: 2em; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-family: PingFangSC-Light; color: rgb(178, 178, 178); font-size: 14px; box-sizing: border-box !important; overflow-wrap: break-word !important;"> 企業(yè)微信續(xù)保提醒召回</span></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(0, 96, 255); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">活用營銷工具，提高運(yùn)營轉(zhuǎn)化。</span><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">通過集客報(bào)名、特價(jià)車、購車砍價(jià)<span style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">等營銷工具發(fā)起活</span>動(dòng)，吸引老客戶參與。福州某合作4S店，針對老客戶發(fā)起線上團(tuán)購活動(dòng)，單次活動(dòng)共收獲訂單133筆；英菲尼迪30周年收獲訂單44筆，微商城收入占總業(yè)績的62%。</span></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><img src="http://www.zg32.cn/group1/M00/38/8B/CvYhHWEuCT6AHS39AAq7siBT9-U959.png" _src="http://www.zg32.cn/group1/M00/38/8B/CvYhHWEuCT6AHS39AAq7siBT9-U959.png"/></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-family: PingFangSC-Light; color: rgb(178, 178, 178); font-size: 14px; box-sizing: border-box !important; overflow-wrap: break-word !important;">商城活動(dòng)回廠</span><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section><h4 data-foldable-wrapper="" style="outline: 0px; font-weight: 400; max-width: 100%; white-space: normal; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"></h4><h5 style="margin-right: 8px; margin-left: 8px; outline: 0px; font-weight: 400; font-size: 16px; max-width: 100%; white-space: normal; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; font-family: PingFangTC-Light; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">「</strong></span></strong><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; font-family: PingFangTC-Light; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">內(nèi)容運(yùn)營，人/車/生活三大方向</strong></span></strong><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; font-family: PingFangTC-Light; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">」</strong></span></strong></h5><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(0, 96, 255); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">內(nèi)容運(yùn)營圍繞人、車、生活三大方向展開。</span><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">關(guān)心車主，從興趣點(diǎn)出發(fā)，提高服務(wù)體驗(yàn)；關(guān)注車，從需求點(diǎn)出發(fā)，提高引流、進(jìn)場、轉(zhuǎn)化；延伸車生活，從共鳴點(diǎn)出發(fā)，讓用戶愛上分享。</span></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><img src="http://www.zg32.cn/group2/M00/08/A4/CvYhHWEuCUmAV4ZCAAKt0UpHjg4426.png" _src="http://www.zg32.cn/group2/M00/08/A4/CvYhHWEuCUmAV4ZCAAKt0UpHjg4426.png"/></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">策劃互動(dòng)性強(qiáng)的活動(dòng)，激發(fā)用戶分享欲，借助用戶朋友圈產(chǎn)生熟人關(guān)系的活動(dòng)裂變。</span><img src="http://www.zg32.cn/group2/M00/08/A4/CvYhq2EuCYCAQB35ABZso-Cj7WA766.png" _src="http://www.zg32.cn/group2/M00/08/A4/CvYhq2EuCYCAQB35ABZso-Cj7WA766.png"/></section><h4 data-foldable-wrapper="" style="outline: 0px; font-weight: 400; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"> </span></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></span></section></h4><h4 data-foldable-wrapper="" style="outline: 0px; font-weight: 400; max-width: 100%; white-space: normal; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"></h4><h5 style="margin-right: 8px; margin-left: 8px; outline: 0px; font-weight: 400; font-size: 16px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; font-family: PingFangTC-Light; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">「</strong></span></strong><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; font-family: PingFangTC-Light; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">商城運(yùn)營，延伸用戶價(jià)值體驗(yàn)</strong></span></strong><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; font-family: PingFangTC-Light; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">」</strong></span></strong></h5><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(0, 96, 255); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">建立商城的會(huì)員體系。</span><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">根據(jù)用戶的消費(fèi)情況和活躍度，自動(dòng)升降經(jīng)驗(yàn)值，讓用戶享有對應(yīng)的積分權(quán)益，從而更好的提高用戶參與的積極性，推動(dòng)消費(fèi)升級。</span></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><img src="http://www.zg32.cn/group1/M00/38/8B/CvYhHWEuCYqAU1FyAASMCwAQdtw596.png" _src="http://www.zg32.cn/group1/M00/38/8B/CvYhHWEuCYqAU1FyAASMCwAQdtw596.png"/></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-family: PingFangSC-Light; color: rgb(178, 178, 178); font-size: 14px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">會(huì)員管理體系</span></span></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"> </span></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; text-align: justify; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(0, 96, 255); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">會(huì)員可在商城，用積分兌換售后維修保養(yǎng)、精品、美容裝璜等優(yōu)惠券，在線下門店消費(fèi)時(shí)抵扣使用。</span><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">某車商在雙十一期間，面向會(huì)員在商城發(fā)起了“<span style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; text-align: left; box-sizing: border-box !important; overflow-wrap: break-word !important;">定</span><span style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; text-align: left; box-sizing: border-box !important; overflow-wrap: break-word !important;">金拍拍</span>”<span style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; text-align: left; box-sizing: border-box !important; overflow-wrap: break-word !important;">預(yù)存</span>活動(dòng)，激活了一批有需求的老客戶回廠。</span></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><img src="http://www.zg32.cn/group2/M00/08/A4/CvYhHWEuCZqAbbcnAAhWc7OoV2I116.png" _src="http://www.zg32.cn/group2/M00/08/A4/CvYhHWEuCZqAbbcnAAhWc7OoV2I116.png"/></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(178, 178, 178); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">積分商城活動(dòng)</span></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></span></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">最后，多維度的指標(biāo)，直觀的數(shù)據(jù)報(bào)表，可以為運(yùn)營效果提供支撐。運(yùn)營團(tuán)隊(duì)根據(jù)執(zhí)行內(nèi)容，按月、季度、年度輸出運(yùn)營報(bào)告，優(yōu)化總結(jié)提升轉(zhuǎn)化效果。</span><img src="http://www.zg32.cn/group1/M00/38/90/CvYhq2EuCaSADWxiAALudD2aH2Y262.png" _src="http://www.zg32.cn/group1/M00/38/90/CvYhq2EuCaSADWxiAALudD2aH2Y262.png"/></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(178, 178, 178); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"> 金蝶車商悅運(yùn)營月報(bào) </span></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"> </span></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">在數(shù)字化轉(zhuǎn)型的趨勢之下，</span><span style="outline: 0px; max-width: 100%; color: rgb(0, 82, 255); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">如果說，ERP、CRM等數(shù)字化工具為經(jīng)銷商搭建好了“毛坯房”，那金蝶車商悅<span style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">“平臺+運(yùn)營”的一站式解決方案</span><span style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">，則可以提供精裝修服務(wù)。</span></span><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">讓每個(gè)經(jīng)銷商都有自己的風(fēng)格！</span><strong style="outline: 0px; max-width: 100%; white-space: normal; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"></span></strong><strong style="outline: 0px; max-width: 100%; white-space: normal; box-sizing: border-box !important; overflow-wrap: break-word !important;"></strong></span></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; white-space: normal; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"> </span></strong></span></section><section style="margin: 0pt 8px; outline: 0px; max-width: 100%; text-align: center; line-height: 1.7; font-size: 11pt; color: rgb(73, 73, 73); box-sizing: border-box !important; overflow-wrap: break-word !important;"> </section><section style="margin: 0pt 8px; outline: 0px; max-width: 100%; text-align: center; line-height: 1.7; font-size: 11pt; color: rgb(73, 73, 73); box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">獲取詳細(xì)服務(wù)內(nèi)容，請掃碼下方二維碼</strong></section><section style="text-align: center; margin: 0pt 8px; outline: 0px; max-width: 100%; line-height: 1.7; font-size: 11pt; color: rgb(73, 73, 73); box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"> </span><img src="http://www.zg32.cn/group1/M00/38/8B/CvYhHWEuCbGAOw1CAAEBoy7IRPg286.png" _src="http://www.zg32.cn/group1/M00/38/8B/CvYhHWEuCbGAOw1CAAEBoy7IRPg286.png" style="width: 200px; height: 200px;"/></section><section style="text-align: center; margin: 0pt 8px; outline: 0px; max-width: 100%; line-height: 1.7; font-size: 11pt; color: rgb(73, 73, 73); box-sizing: border-box !important; overflow-wrap: break-word !important;"><br/></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><img src="http://www.zg32.cn/group1/M00/38/8B/CvYhHWEuCb6AcLAxAAUobxMUdN8914.png" _src="http://www.zg32.cn/group1/M00/38/8B/CvYhHWEuCb6AcLAxAAUobxMUdN8914.png"/></section><section style="margin: 0pt 8px; 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outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; white-space: normal; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 1px; width: 578px; line-height: 1.75em; overflow-wrap: break-word !important;"><a target="_blank" href="http://mp.weixin.qq.com/s?__biz=MzIxNjQwMDcwNw==&mid=2247488410&idx=1&sn=f1b8090605cdc0088b7ffbe044927da7&chksm=9788c5b6a0ff4ca0d561a63289c0a001e86a0e086dac17c220f7fd92ca6158b875e3b9ff0f70&scene=21#wechat_redirect" textvalue="從業(yè)務(wù)到服務(wù)，遠(yuǎn)通如何打造數(shù)字化營銷服務(wù)體系？" data-itemshowtype="0" tab="innerlink" data-linktype="2" hasload="1" wah-hotarea="click" style="outline: 0px; color: rgb(87, 107, 149); -webkit-tap-highlight-color: rgba(0, 0, 0, 0); cursor: pointer; max-width: 100%; font-size: 14px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; 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letter-spacing: 1px; width: 578px; line-height: 1.75em; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></p><p style="margin: 0px 16px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; caret-color: rgb(0, 0, 0); text-size-adjust: auto; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(136, 136, 136); box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; font-size: 12px; font-family: PingFangSC-Light; box-sizing: border-box !important; overflow-wrap: break-word !important;">關(guān)于 <span style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">車商悅</span></span></strong></span><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></p><p style="margin: 0px 16px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; caret-color: rgb(0, 0, 0); text-size-adjust: auto; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(136, 136, 136); font-family: PingFangSC-Light; font-size: 12px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">金蝶車商悅深耕汽車行業(yè)14年，專注為汽車行業(yè)提供數(shù)字化管理解決方案。產(chǎn)品方案覆蓋整車銷售、售后維修管理、二手車、客戶服務(wù)、營銷集客、經(jīng)營分析等各項(xiàng)業(yè)務(wù)環(huán)節(jié)，并整合智慧BI、配件集采、聚合支付、智能道閘等多項(xiàng)增值服務(wù)，助力主機(jī)廠、汽車經(jīng)銷及服務(wù)企業(yè)提升整體服務(wù)水平與運(yùn)營效率，實(shí)現(xiàn)業(yè)財(cái)稅一體的數(shù)字化升級。目前車商悅大中型集團(tuán)客戶突破100家，服務(wù)全國門店超5000家，CADA汽車經(jīng)銷百強(qiáng)榜中有超過40%的客戶與金蝶合作。</span></p><p style="margin: 0px 16px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; caret-color: rgb(0, 0, 0); text-size-adjust: auto; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(136, 136, 136); font-family: PingFangSC-Light; font-size: 12px; box-sizing: border-box !important; overflow-wrap: break-word !important;">聯(lián)系我們</span><span style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 15px; color: rgb(63, 63, 63); font-family: PingFangSC-Light; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box; color: rgb(100, 100, 100); font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; box-sizing: border-box; font-size: 13px; overflow-wrap: break-word !important;">：</span></strong></span><span style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(63, 63, 63); font-family: PingFangSC-Light; font-size: 12px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box; color: rgb(100, 100, 100); font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 15px; overflow-wrap: break-word !important;"></strong><strong style="outline: 0px; max-width: 100%; box-sizing: border-box; color: rgb(100, 100, 100); font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 15px; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; font-family: PingFangSC-Light; color: rgb(95, 156, 239); box-sizing: border-box !important; overflow-wrap: break-word !important;">400-886-3178</span></strong></span></p><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; caret-color: rgb(0, 0, 0); text-size-adjust: auto; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; font-size: 17px; letter-spacing: 0.544px; text-align: justify; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section></section><p></p><p><br/></p>

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